I Plan on MAKING $300k+ via Large Media Buy

tayuyaa

12 years ago

Have you test your results on a smaller scale before investing into a big one?

Thanks
1 reply

{{ DiscussionBoard.errors[6353889].message }}

ebizman 12 years ago

Originally Posted by tayuyaa

Have you test your results on a smaller scale before investing into a big one?

ive made some money from various affiliate offers.

this offer will be real good with a solid promo to get them to sign up.
- Thanks
- 1 reply
Signature
Restaurant Online Ordering System | FREE 30-DAY TRIAL!
{{ DiscussionBoard.errors[6353899].message }}
- tayuyaa 12 years ago
  
  Originally Posted by ebizman
  
  ive made some money from various affiliate offers.
  
  Ok but have you made money with the offer you are going to promote?
  
  Have you any experience into large media buying?
  
  I'm asking you this because I know it's not as easy as blasting an offer
  to millions of people, you need preparation, test etc...
  
  When you say your ad will be seen by 2 millions people...what do
  you mean? You mean you'll get 2.000.000 impressions?
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[6353918].message }}
  
  traveltext 12 years ago
  
  Originally Posted by tayuyaa
  
  When you say your ad will be seen by 2 millions people...what do
  you mean? You mean you'll get 2.000.000 impressions?
  
  Yes, be sure you closely check the media stats you are being given by the ad seller.
  
  And also check with other advertisers to see that the conversion rate you are expecting is realistic.
  
  Thanks
  
  {{ DiscussionBoard.errors[6353947].message }}

myob

12 years ago

Originally Posted by ebizman

I'm not good at sales conversions but I think it's fair to say I can convert at least .001% of the 2 million people which is $394,000 (2,000 sales).

"Confidence is going after Moby Dick in a rowboat and taking the tartar sauce with you."

- OkieThunder

[ 8 ] Thanks
1 reply

{{ DiscussionBoard.errors[6353934].message }}

ebizman

12 years ago

Originally Posted by tayuyaa

Ok but have you made money with the offer you are going to promote?

Have you any experience into large media buying?

I'm asking you this because I know it's not as easy as blasting an offer
to millions of people, you need preparation, test etc...

When you say your ad will be seen by 2 millions people...what do
you mean? You mean you'll get 2.000.000 impressions?

I will be getting 2 million unique views. This ad will be seen on a well known branded place.

Originally Posted by myob

"Confidence is going after Moby Dick in a rowboat and taking the tartar sauce with you."

- OkieThunder

I sure am confident because it's a lot of money on the line....

Thanks

Signature

Restaurant Online Ordering System | FREE 30-DAY TRIAL!

{{ DiscussionBoard.errors[6353951].message }}

ebizman

12 years ago

myob - i think .001% conversion rate is doable considering my ad will be in front of 2 million people in the business niche.

Thanks

Signature

Restaurant Online Ordering System | FREE 30-DAY TRIAL!

{{ DiscussionBoard.errors[6354012].message }}

Toby Couchman

12 years ago

Thats a lot of assumption for a lot of risk.

Good luck man. Make sure you let us know how it pans out for you.

Cheers
TC

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[6354048].message }}

ebizman 12 years ago

Originally Posted by Toby Couchman

Thats a lot of assumption for a lot of risk.

Good luck man. Make sure you let us know how it pans out for you.

Cheers
TC

high quality Paid Traffic and solid product = sales

will let you know mate
- Thanks
Signature
Restaurant Online Ordering System | FREE 30-DAY TRIAL!
{{ DiscussionBoard.errors[6354066].message }}

IMSince2003

12 years ago

Originally Posted by ebizman

Hey Warriors,

I finally want to launch my plan for making $300,000+

I plan to invest $30,000 for a large media buy - my ad will be seen by 2 million people in the business niche! My ad will be on a well known spot

I will be selling a virtual phone system - I will end up making $197 with a nice promo ad to catch attention. I'm paying a top copywriter to make my ad right now.

I'm not good at sales conversions but I think it's fair to say I can convert at least .001% of the 2 million people which is $394,000 (2,000 sales).

Couldn't you get a test trial from them for say $3,000? Every group I've ever worked with would do this to secure a $30,000 deal. I mean unless you've got a lot of money to burn, a test run is DEFINITELY warranted!

[ 1 ] Thanks
1 reply

Signature

BIG COACHING RESULTS WITHOUT THE BIG FEES! INTRODUCING FLEX-COACHING! YOU ARE IN THE DRIVER'S SEAT! GET COACHING WHEN YOU NEED IT, AS MUCH AS YOU NEED! NO LONG TERM COMMITMENTS OR SUBSCRIPTION FEES!

{{ DiscussionBoard.errors[6354073].message }}

ebizman

12 years ago

Originally Posted by IMSince2003

Couldn't you get a test trial from them for say $3,000? Every group I've ever worked with would do this to secure a $30,000 deal. I mean unless you've got a lot of money to burn, a test run is DEFINITELY warranted!

interested point about a trial run, I will need to speak to the account manager and see.

and no i dont have a lot of money to burn, but i feel like i can make this work.

Thanks

Signature

Restaurant Online Ordering System | FREE 30-DAY TRIAL!

{{ DiscussionBoard.errors[6354084].message }}

TheSalesBooster

12 years ago

how much does your product sell for?

Thanks

{{ DiscussionBoard.errors[6354143].message }}

dcmarketer

12 years ago

"I'm not good at sales conversions but I think it's fair to say I can convert at least .001% of the 2 million people which is $394,000 (2,000 sales)."

WARNING:

You're missing one critical component - your click through rate on those ad views.

If your click through rate is 0.5% on your ads (depends on a lot of variables), you'll generate 10k unique visitors from the ad campaign.

So technically only 10k people will actually be seeing your true offer on your website. Of those, if you base it off a standard online conversion rate of 1% visitors to purchases (again, depends on a lot of variables) that's 100 sales.

$197 per sale x 100 = $19,700 (and not even sure if your net take on a sale is $197).

Obviously there are a lot of variables here - but you might want to keep your expectations a bit more realistic. As already mentioned above as well, you'd be best to run a small test campaign to get some proper statistics and conversion rates before scaling up. You should also incoprorate a lead capture component so you can follow up on interested leads.

Good luck.

Best...

Duncan

[ 3 ] Thanks
1 reply

Signature

WordPress Advertising Network -> https://www.sponsorthisarticle.com/

Earning monthly recurring revenue from all of your blog posts. Set your own pricing. Compatible with AdSense and other 3rd party networks.

{{ DiscussionBoard.errors[6354263].message }}

Ben Gordon

12 years ago

$300,000 profit (or even more in your instance) is NOWHERE you should be aiming.

Firstly, check your conversions. As the person I quote below said, you need to convert the CLICKS and then the CONVERSIONS of those clicks.

With a great offer you're probably going to get approximate conversions to the person below me.

But you need a REALLY great offer for that.

Chances are you'd be aiming at something around $10,000 return out of that investment depending on your campaign.

Originally Posted by dcmarketer

"I'm not good at sales conversions but I think it's fair to say I can convert at least .001% of the 2 million people which is $394,000 (2,000 sales)."

WARNING:

You're missing one critical component - your click through rate on those ad views.

If your click through rate is 0.5% on your ads (depends on a lot of variables), you'll generate 10k unique visitors from the ad campaign.

So technically only 10k people will actually be seeing your true offer on your website. Of those, if you base it off a standard online conversion rate of 1% visitors to purchases (again, depends on a lot of variables) that's 100 sales.

$197 per sale x 100 = $19,700 (and not even sure if your net take on a sale is $197).

Obviously there are a lot of variables here - but you might want to keep your expectations a bit more realistic. As already mentioned above as well, you'd be best to run a small test campaign to get some proper statistics and conversion rates before scaling up. You should also incoprorate a lead capture component so you can follow up on interested leads.

Good luck.

Best...

Duncan

Let's hope it's $19,700.

Because honestly I doubt it.

But personally, if he can get $19,700 out of the $30K investment it'd be worth it.

With a good sales funnel, a good marketing strategy (using the hype projected) and some good mailings you'd score yourself some nice cash.

But again, I highly doubt that he'll even return $20K back.

My assumptions are around $10K.

Maybe lower, maybe higher, but around that price range.

Sorry to be so negative, OP, but you need to look at this realistically.

It could all be fun and games now but when you lose the $30K you'll be acting a little differently.

As somebody said previously, you should start small scale then go large.

Here's something to add:

If you don't have experience with media buys, don't even THINK of investing into this one. You'd likely lose much of your money without good experience.

That's about all the advice I can give you...

Just do your due diligence and make sure this is an investment you're sure, if you go forth, it'll work, and the ROI will be good.

Think idealistically, even UNDERESTIMATE your earnings in case of a 'worst case scenario'.

Just make sure you'll be alright if you'll lose that investment.

Some thoughts to think about.

Thanks
1 reply

{{ DiscussionBoard.errors[6354930].message }}

wDigital

12 years ago

Well, let's hope he builds a list, cause 20k return from 30k makes no sense to me unless a large list and solid plan to get more from the list in the future is in place.

Good luck!

Originally Posted by Ben Gordon

$300,000 profit (or even more in your instance) is NOWHERE you should be aiming.

Firstly, check your conversions. As the person I quote below said, you need to convert the CLICKS and then the CONVERSIONS of those clicks.

With a great offer you're probably going to get approximate conversions to the person below me.

But you need a REALLY great offer for that.

Chances are you'd be aiming at something around $10,000 return out of that investment depending on your campaign.

Let's hope it's $19,700.

Because honestly I doubt it.

But personally, if he can get $19,700 out of the $30K investment it'd be worth it.

With a good sales funnel, a good marketing strategy (using the hype projected) and some good mailings you'd score yourself some nice cash.

But again, I highly doubt that he'll even return $20K back.

My assumptions are around $10K.

Maybe lower, maybe higher, but around that price range.

Sorry to be so negative, OP, but you need to look at this realistically.

It could all be fun and games now but when you lose the $30K you'll be acting a little differently.

As somebody said previously, you should start small scale then go large.

Here's something to add:

If you don't have experience with media buys, don't even THINK of investing into this one. You'd likely lose much of your money without good experience.

That's about all the advice I can give you...

Just do your due diligence and make sure this is an investment you're sure, if you go forth, it'll work, and the ROI will be good.

Think idealistically, even UNDERESTIMATE your earnings in case of a 'worst case scenario'.

Just make sure you'll be alright if you'll lose that investment.

Some thoughts to think about.

Thanks

Signature

>> DO NOT CLICK HERE if you don't want to see my secret of how I made $11,234.88 within 30 days <<

>> How I Rank Easy 1 Page Ugly Mini-Sites Within 5 Days Each Making up To $90.70 in a single Day. <<

{{ DiscussionBoard.errors[6357762].message }}

michaelcorvin

12 years ago

Be very careful with media buys. You have to test, tweak, test, tweak, test, tweak before you usually see a profit. And test in very small amounts. If you just drop $30K I think we are going to see you posting here with tears.

Michael

Thanks
1 reply

{{ DiscussionBoard.errors[6354294].message }}

Daniel Thompson

12 years ago

Originally Posted by michaelcorvin

Be very careful with media buys. You have to test, tweak, test, tweak, test, tweak before you usually see a profit. And test in very small amounts. If you just drop $30K I think we are going to see you posting here with tears.

Michael

And test and tweak more after the above.

You shouldn't need more than $3K to do your initial testing before your big buy.

Conversions are the key. If your testing doesn't get you to profitability - you saved $27K.

Daniel Thompson

Thanks

{{ DiscussionBoard.errors[6354420].message }}

AceOfShirts

12 years ago

I thought the same thing when I ran an ad in the Super Bowl weekend edition of the USAToday. It was in the classified ad section under business opportunities.

Luckily it was only around $300.

Thanks

Signature

ULTIMATE DISRUPTIVE MARKETING RESELLER SUITE: Social WiFi, App Maker, Loyalty Program, SMS Text Marketing, Kiosk & Coupon Software, Broadcast VoiceMail, Beacons & MORE! UNBELIEVABLE LOW PRICE!

{{ DiscussionBoard.errors[6354385].message }}

cjshu99

12 years ago

If this business was just about doing the math we would all be wealthy.

[ 2 ] Thanks

{{ DiscussionBoard.errors[6354399].message }}

bose

Banned 12 years ago

[DELETED]

{{ DiscussionBoard.errors[6354511].message }}

cbondcarolina

12 years ago

As has been mentioned already, testing you conversions on a smaller scale is critically important. I remember purchasing a media buy some time ago in which I had access to over 400,000 potential leads, and the cost was considerably low. I thought that I was staring at a fortune, but the conversions turned out to be horrible because the leads just weren't very strong. If I had tested it at a smaller scale, I would have realized the weakness of the buy before paying for the whole thing upfront.

Not trying to discourage you or anything, but just my two cents.

Curtis

Thanks
1 reply

{{ DiscussionBoard.errors[6354538].message }}

tayuyaa

12 years ago

Originally Posted by IMSince2003

Couldn't you get a test trial from them for say $3,000? Every group I've ever worked with would do this to secure a $30,000 deal. I mean unless you've got a lot of money to burn, a test run is DEFINITELY warranted!

Originally Posted by michaelcorvin

Be very careful with media buys. You have to test, tweak, test, tweak, test, tweak before you usually see a profit. And test in very small amounts. If you just drop $30K I think we are going to see you posting here with tears.

Michael

Originally Posted by Daniel Thompson

And test and tweak more after the above.

You shouldn't need more than $3K to do your initial testing before your big buy.

Conversions are the key. If your testing doesn't get you to profitability - you saved $27K.

Daniel Thompson

This exactly what I was trying to say to him but you said it better

As someone else said, 2 millions is the number of people who see
your ad on the site, if you have a CTR (number of ppl who click) of
0.01% then you have 20 000 real potential customers... then you want
to close 2000 of them? 10% Conversion Rate would be something very awesome for a $197 product....

Anyway keep us updated to see how it goes for you.

Good "luck"

Thanks
1 reply

{{ DiscussionBoard.errors[6354772].message }}

LegitIncomes 12 years ago

PLEASE, I AM BEGGING YOU: DO NOT GO THROUGH WITH THIS!

At least not the way you currently plan to do it.
You need to test smaller amounts, several times, and tweak, tweak, tweak.

If you start out by throwing your $30,000 in there (which you admit you don't have to waste), it's going to be like a lamb going to slaughter. It won't be pretty, and there will be lots of blood (money lost).
- [ 2 ] Thanks
Signature
100% Unique Sales Page Website +100% Unique Internet Marketing Product
+ Support! All of this, just $397! (PM Me For Details!)
{{ DiscussionBoard.errors[6354901].message }}

bigballin6161

12 years ago

I like your thinking....go hard or go home. Im the same way and I lost over 100 grand, still trying to recover 4 years later. I recommend you listen to everyone first and test it really good. I know its easy to get blinded by the big numbers that s for sure!

Thanks
1 reply

{{ DiscussionBoard.errors[6355023].message }}

Chuck Avants 12 years ago

I say you should take the people who have commented on this thread and split the $30,000 evenly and send it to our paypal address. Maybe keep $3000 for yourself.

Your answers show you need to rethink your position.

If you want to think big or go home do the above. The money you donate to the posters will bring back as much return in the form of "good karma" as you will get from your media account sales person.
- Thanks
Signature
Do the right thing---
Because it is the right thing to do
{{ DiscussionBoard.errors[6355071].message }}

underthegun

12 years ago

Don't listen to the haters! Go for it and good luck!

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[6355399].message }}

Richard Van

12 years ago

Originally Posted by underthegun

Don't listen to the haters! Go for it and good luck!

Why are prople that are concerned and may have good reason to be concerned and who are offering some very practical advice, haters?

I see a lot of people recommending caution. Without knowing a lot of detail that seems sensible and with respect, the OP has said he doesn't have a lot of money to burn and he's about to splash out $30k when he could very easily test his theories with a $3k test.

Thanks
1 reply

Signature

Wibble, bark, my old man's a mushroom etc...

{{ DiscussionBoard.errors[6355466].message }}

underthegun

12 years ago

Originally Posted by Richard Van

Why are prople that are concerned and may have good reason to be concerned and who are offering some very practical advice, haters?

I see a lot of people recommending caution. Without knowing a lot of detail that seems sensible and with respect, the OP has said he doesn't have a lot of money to burn and he's about to splash out $30k when he could very easily test his theories with a $3k test.

"Think Big, Play Big" is something I've worked with for the last few years. Taking risks, putting my all into it, and going for it. When I use to play it safe, I was on forums like these asking "how can I make monies online?" and getting short vague answers.

All the medium and big players I been fortunate enough to befriend didn't get started with small bits of testing. They maxed out credit cards, got more credit cards, emptied their bank accounts, and made it happen. That's not to say that other big players only played it safe, but all (yes all) the ones I know and have talked too... this is their strategy for getting started.

It wasn't until I took it upon myself and ignored "playing it safe" that I started seeing an income. Along with my consulting and services I have several websites and products out there in internet land doing well, or at least I think they're doing well

Not to say I didn't dabble in places like Fiverr, though, which may seem low brow but it made me some great side cash.

I will say, for the record though, in starting up with my risk taking... I didn't put 30 grand on the line LOL and personally still wouldn't, not unless I had a plan that I felt was solid. Which I feel he does.

I make a living in the online world. Webmastering, Internet Marketing, Consulting, Services, and Project Management. I sit at home at day and build, tweak, and tune, to earn my income. I've taken what I've learned from the "gurus" and what bits of information they'll give and made it work for me. I may be working harder than a lot of them, yes, but if I didn't take that first risky chance to build a successful campaign so I could quit my day job and earn from home like I wanted, well... I wouldn't be here now typing to you.

Many people I know accept no less than 10% conversions, and the OP has set his sites much much lower. He may not make $300,000 but I think he has it in him to at least break even, and learn, and grow. You don't learn by playing it safe, you learn by getting in the mud and getting dirty. You learn by touching the electric outlet and getting shocked.

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[6355568].message }}

Richard Van

12 years ago

Originally Posted by underthegun

"think big, play big" is something I've worked with for the last few years. Taking risks, putting my all into it, and going for it.

Of course, I agree, I was just saying that perhaps testing it with $3k is better than $30k and it doesn't make anyone a hater if they suggest that.

If the OP has done this before, then fair play to him. I'm just pointing out if he hasn't and he doesn't have a lot of spare cash kicking around, $30k is a big sum to risk to see if it works.

It wasn't until I took it upon myself and ignored "playing it safe" that I started seeing an income.

I completely agree. I take risks too but I'm comfortable with them and they're calculated and thought through risks. I'm not getting that impression with the OP.

I will say, for the record though, in starting up with my risk taking... I didn't put 30 grand on the line LOL and personally still wouldn't, not unless I had a plan that I felt was solid. Which I feel he does.

Precisely and that was why I don't think people recommending caution are haters :p. He may well have a solid plan but the fact is we know very little of the plan, that's why people are recommending testing it.

I make a living in the online world. Webmastering, Internet Marketing, Consulting, Services, and Project Management. I sit at home at day and build, tweak, and tune, to earn my income. I've taken what I've learned from the "gurus" and what bits of information they'll give and made it work for me. I may be working harder than a lot of them, yes, but if I didn't take that first risky chance to build a successful campaign so I could quit my day job and earn from home like I wanted, well... I wouldn't be here now typing to you.

Well done, I'm very pleased you've managed to get to where you are. I wasn't being rude, just pointing out I didn't think there was any "hating" going on and thanks for letting me and the rest of the forum know everything you do.

[ 1 ] Thanks

Signature

Wibble, bark, my old man's a mushroom etc...

{{ DiscussionBoard.errors[6355605].message }}

OnlineMkter

12 years ago

By testing with 3000$, you would save $27000 it it's a failure, and you would tweak ads and increase CTR (hence ROI) if it's a success. Either case, testing small scale will help!
just my 2 cents!

Thanks

{{ DiscussionBoard.errors[6355534].message }}

underthegun

12 years ago

I'm glad we're finding a middle ground. $3k might do him some good but if he has the funds, why not go for $10k? And REALLY turn it into something? I think it'll work, I think he has a solid plan, and his expectations are a lot lower than I would agree to.

And thank you for clarifying. At first it felt rude but the more I typed in response the more I realized it wasn't.

Thanks
2 replies

Signature

{{ DiscussionBoard.errors[6355616].message }}

Richard Van

12 years ago

Originally Posted by underthegun

I'm glad we're finding a middle ground. $3k might do him some good but if he has the funds, why not go for $10k? And REALLY turn it into something? I think it'll work, I think he has a solid plan, and his expectations are a lot lower than I would agree to.

Fair enough. He can do what he wants and good luck to him.

And thank you for clarifying. At first it felt rude but the more I typed in response the more I realized it wasn't.

No, no, no. I wasn't being rude, just discussing it. Have a nice day chap.

Originally Posted by underthegun

You learn by touching the electric outlet and getting shocked.

No. That's what the OP will do if doesn't make his thirty grand back.

Thanks
1 reply

Signature

Wibble, bark, my old man's a mushroom etc...

{{ DiscussionBoard.errors[6355629].message }}

Black Hat Cat Banned 12 years ago

You learn by touching the electric outlet and getting shocked.

Yep....you learn that next time someone tells you not to do something stupid, you might want to listen. The OP's plan is stupid, and is destined to fail.

I'm glad we're finding a middle ground. $3k might do him some good but if he has the funds, why not go for $10k? And REALLY turn it into something?

Because that's stupid thinking. If that initial $3,000 works out, there's no reason why he can't follow up with the other $7,000 to "REALLY turn it into something".
- [ 1 ] Thanks
{{ DiscussionBoard.errors[6355895].message }}

Andy Fletcher

12 years ago

Originally Posted by underthegun

I'm glad we're finding a middle ground. $3k might do him some good but if he has the funds, why not go for $10k? And REALLY turn it into something? I think it'll work, I think he has a solid plan, and his expectations are a lot lower than I would agree to.

And thank you for clarifying. At first it felt rude but the more I typed in response the more I realized it wasn't.

Running the $3k test doesn't stop him from spending the other $27k if it's profitable but it does protect him if it's not.

Thanks

Signature

Join the next generation affiliate marketplace today

{{ DiscussionBoard.errors[6356014].message }}

quickservice7

12 years ago

Its good to see big dreams but you just can't reach at top in one step so i kind advice to you that start with small and keep your eye on your goal.

Thanks

{{ DiscussionBoard.errors[6356097].message }}

Ross Petal

12 years ago

Media buys is all about testing and optimizing the offers. I would personally test it by setting a small advertising budget and if your ROI is excellent, then I would scale up the advertising budget. To put $30,000 in one go would be risky.

Thanks

{{ DiscussionBoard.errors[6356104].message }}

bmokranus

12 years ago

hmm, looks a little bit risky, keep us informed about your progress

Thanks

Signature

You Can Make Money Online

{{ DiscussionBoard.errors[6356290].message }}

mosthost

12 years ago

I actually sell virtual phone systems and would not be anywhere near as optimistic as you are. This is a new product segment that requires education. Expecting everyone to hit a sign up page and order is fairly laughable. The average person from the 'business niche' needs to be educated on the benefits of using this type of system, and won't be an impulse buyer.

I think you ought to come back down to earth, take a few deep breaths, and commit a much smaller amount of capital for testing. The advice you were given here by the majority of fellow Warriors (not the Unicorns) should be heeded.

Thanks

{{ DiscussionBoard.errors[6356317].message }}

ebizman

12 years ago

interesting to see the various feedback.

the most important thing is the sales funnel and I have made sure this sales funnel is going to convert (free trial is what will hook them)...

but i agree testing on a small scale is a smart move so we will see.

Thanks
1 reply

Signature

Restaurant Online Ordering System | FREE 30-DAY TRIAL!

{{ DiscussionBoard.errors[6357782].message }}

Andy Fletcher

12 years ago

Originally Posted by ebizman

interesting to see the various feedback.

the most important thing is the sales funnel and I have made sure this sales funnel is going to convert (free trial is what will hook them)...

but i agree testing on a small scale is a smart move so we will see.

How have you "made sure it will convert" without testing it?

Thanks

Signature

Join the next generation affiliate marketplace today

{{ DiscussionBoard.errors[6357795].message }}

briankoz

12 years ago

I don't mean to be rude, but that's a huge mistake if you haven't already tested it prior (unless $30k isn't a big deal, which it sounds like this isn't the case for you).

One of the major problems I see with people these days is that they think conversions are MUCH higher than they really are. I can't tell you the number of guys who've asked me what's wrong with their sales page because it's not converting at 10%.

I don't care what your price point is -- $1 or $10,000. Conversions are typically nowhere even remotely close to that amount.

And with the impressions that you're getting, you're assuming that EVERYONE will see it. That's also completely false.

If you have a million impressions, you'd be lucky if 100,000 of them paid any attention to you at all. And then you'd be lucky if 1,000 or so actually clicked through to visit your site or see your offer. And then you'd be lucky if 1% of those that clicked through ... or 10 ... actually bought your offer.

It's incredibly rare for someone to invest $30k into a media buy and walk away with $300k just like that. Most media buys result in a LOSS upfront, and then only finely tuned sales paths and future marketing will make up the difference and give them a chance to profit.

And many such campaigns, even run by experts, fail. It's a numbers game, but once you find a winner, that's where the real money's at.

Your enthusiasm is awesome, though, but I would maybe direct that towards a test more affordable for you so that you can tweak.

But if you do go through with it as planned, you should definitely let everyone know how it went, but I'd be willing to bet that you won't see what you're expecting.

Brian

[ 1 ] Thanks

Signature

WebFire.com -- Over 25 Tools to Get Free Traffic, Rankings, Leads, and Exposure!

MobileAutoresponder.com -- Build a Mobile List and Send Unlimited Text Messages!

Traffic Zombie -- Viral Traffic and Rankings

Solo Ad Marketplace -- Buy and Sell Solo Ads (Guaranteed Legit)

{{ DiscussionBoard.errors[6357876].message }}

isumtakashi

12 years ago

Originally Posted by ebizman

Hey Warriors,

I finally want to launch my plan for making $300,000+

I plan to invest $30,000 for a large media buy - my ad will be seen by 2 million people in the business niche! My ad will be on a well known spot

I will be selling a virtual phone system - I will end up making $197 with a nice promo ad to catch attention. I'm paying a top copywriter to make my ad right now.

I'm not good at sales conversions but I think it's fair to say I can convert at least .001% of the 2 million people which is $394,000 (2,000 sales).

Your 0.01% conversion maybe fair, but you need to be sure that your virtual phone system is a really useful product people want to have. Good luck.

Thanks

{{ DiscussionBoard.errors[6357881].message }}

bacardi

12 years ago

From tiny acorns grow great trees. Do as everyone has said, start small and make it work and then just increase it. What's point in throwing everything at it, you would be crazy to take a gamble like that, be smart and make your investment work for you, not just on a hunch that so and so is going to happen.

Thanks

{{ DiscussionBoard.errors[6357882].message }}

FrankWellington

12 years ago

GREAT post Myob! LOL!

Thanks

{{ DiscussionBoard.errors[6357956].message }}

rprieto60

12 years ago

When putting money into a new venture, you need to either start our slowly and test first, or follow an already proven path.

If you venture into a new field where you have no experience and no proven system you can make a small fortune...

But only if you start out with a LARGE fortune.

Thanks

Signature

Want to know the fastest way to $10k per month? Free webinar shows how- http://bit.ly/2IazUb7

{{ DiscussionBoard.errors[6357967].message }}

alexmobile

12 years ago

Originally Posted by ebizman

... I think it's fair to say I can convert at least .001% of the 2 million people which is $394,000 (2,000 sales).

to get 2,000 sales, you need to convert at 0.1%

your planned .001% will give you just 20 sales

Thanks

Signature

QRID.com - login to websites by scanning QR code on your monitor! No Passwords!

{{ DiscussionBoard.errors[6358017].message }}

Ryan David

12 years ago

Sometimes you can't protect people from themselves. If he doesn't drop $30K here, he'll do it someplace else.

So in that case, Go for it bro! Drinks on you after you hit it big!

Thanks

{{ DiscussionBoard.errors[6358062].message }}

marktheonlinesurfer

12 years ago

So how did you get on? Did you every do the media buy?

Thanks

{{ DiscussionBoard.errors[6440786].message }}

Stripe

12 years ago

I didn't see this thread before now. I would agree with those that advise against running with this before you sample-test your marketing campaign and your market. It is easier to lose $1,000 then to lose $30,000. You see people on the forum all the time posting that they have had 500 hits on their site with only a single conversion or no conversions at all.

Several years ago, and again about 4 years ago, I invested a lot into something I thought would work and it didn't. My investments were not related to advertising like the investment here, but I failed to really do my due diligence because I was blinded by the sales pitch that I could make hundreds of thousands without even trying. Well, that is not exactly what they said, but that is what I heard.

I lost out in both cases and it is hard to recover from a financial setback like that. Not so much because of the money I lost, but because of the hit my ego and confidence took. I am hopefully much wiser now, but I know it is still easy to lose grip on reality in the bright vision of easy money.

I hope things worked out well for you.

Thanks
1 reply

{{ DiscussionBoard.errors[6441348].message }}

Haroon Ballim 12 years ago

I bet there are dozens of warriors Pm 'ing you , wanting to get a slice of that $30 K pie.
- Thanks
Signature
Generate Market Fervour For Your Product when you Offer This
{{ DiscussionBoard.errors[6442079].message }}

samuelford

12 years ago

My goodness, that's a lot of money compared to the possibility of disaster.

I admire balls in business, but unless you've got $30,000 sitting in your account that is completely dispensible...your putting all your eggs in one basket (and about 5,000 more eggs on top)

it moves from calculated risk to just plain risk.

I would seriously consider smaller tests first.

Of course though, if it does work, you'll be loaded!

Just my opinion however!
All the best,
Sam.

Thanks

{{ DiscussionBoard.errors[6441426].message }}

jamesrich1

12 years ago

It would be much better to test your offer out on a smaller scale. Run some ppc ads and see what your conversion is. Runs some banner ads on targeted sites and see what your click through rate and conversion is. DO NOT INVEST $30,000 without knowing how your offer converts first. PLEASE do not throw money blindly without having some results first. $197 is really not much profit. It can easily take more then that to obtain a customer. I would suggest going with a deeper, higher paying funnel.

Thanks

{{ DiscussionBoard.errors[6441500].message }}

joey19333

12 years ago

Originally Posted by ebizman

Hey Warriors,

I finally want to launch my plan for making $300,000+

I plan to invest $30,000 for a large media buy - my ad will be seen by 2 million people in the business niche! My ad will be on a well known spot

I will be selling a virtual phone system - I will end up making $197 with a nice promo ad to catch attention. I'm paying a top copywriter to make my ad right now.

I'm not good at sales conversions but I think it's fair to say I can convert at least .001% of the 2 million people which is $394,000 (2,000 sales).

I think this could be risky if you haven't tested it at a smaller scale. You can't be sure that you will get .001% conversion rate. In fact, that might be a little high for a product paying $197. Oh, by the way, .001% of 2 million is 20... You should really think this through. Good luck to you then.

Thanks

Signature

{{ DiscussionBoard.errors[6441545].message }}

eman1

12 years ago

Be sure to track and analyze your results as you go along so that you can see if your marketing plan is working and make adjustments.

Thanks
1 reply

Signature

Click For Success In: FACEBOOK MARKETING - AFFILIATE MARKETING - GETTING MASS WEBSITE TRAFFIC

{{ DiscussionBoard.errors[6441717].message }}

smak 12 years ago

I have to ask what experience you have of selling what you are selling to come to your conclusions? I am visualising what stress your copywriter is under knowing the job in hand i.e turn $30k to $300k

Let us know how it all folded at end.
- Thanks
{{ DiscussionBoard.errors[6442006].message }}

pamon

12 years ago

good luck. Even at .001%, a phone system is still a large purchase item for most including most businesses.

Thanks

Signature

Freelance Writer & Blogger For Hire. US based. Awesome Rates. Check out http://about.me/davidamodt for samples & more.

{{ DiscussionBoard.errors[6441999].message }}

Steve Wells

12 years ago

Originally Posted by ebizman

Hey Warriors,

I finally want to launch my plan for making $300,000+

I plan to invest $30,000 for a large media buy - my ad will be seen by 2 million people in the business niche! My ad will be on a well known spot

I will be selling a virtual phone system - I will end up making $197 with a nice promo ad to catch attention. I'm paying a top copywriter to make my ad right now.

I'm not good at sales conversions but I think it's fair to say I can convert at least .001% of the 2 million people which is $394,000 (2,000 sales).

What kind of response are you expecting from this post?

Are you wanting assurance?

Are you wanting someone to caution you?

Are you just stating a fact for all of us to know?

Thanks

Signature

Need Custom Graphics Work? - Message Me For A Design Quote!

{{ DiscussionBoard.errors[6442032].message }}

Traffic Eagle

12 years ago

I can't believe you're going to spend $30k in one go without testing first to see if this campaign will convert. This is lot to lose if you get it wrong. Have you in fact done this before? You seem very confident and must have some fantastic copyrighting in place if you're so sure it will convert. But surely you must be doing some testing first - media buys are great, but the risk remains that they won't convert. Let us know the outcome, whatever you do.

Thanks

{{ DiscussionBoard.errors[6442133].message }}

KeithSneed

12 years ago

If you truly wanted advice with this post, I think you've gotten it. Every one of these comments is warning you to reconsider at least with a small scale test before you throw all that money away. Some risk can provide rewards, but this is just too much risk.

Thanks

{{ DiscussionBoard.errors[6442141].message }}

lotsofsnow

12 years ago

Originally Posted by ebizman

Hey Warriors,

I finally want to launch my plan for making $300,000+

I plan to invest $30,000 for a large media buy - my ad will be seen by 2 million people in the business niche! My ad will be on a well known spot

I will be selling a virtual phone system - I will end up making $197 with a nice promo ad to catch attention. I'm paying a top copywriter to make my ad right now.

I'm not good at sales conversions but I think it's fair to say I can convert at least .001% of the 2 million people which is $394,000 (2,000 sales).

This sound like you are trying to gamble.

There is a way to make this work. Free free to contact me via Skype.

Thanks

Signature

Call Center Fuel - High Volume Data
Delivering the highest quality leads in virtually all consumer verticals.

{{ DiscussionBoard.errors[6442223].message }}

I Plan on MAKING $300k+ via Large Media Buy

Trending Topics

How did you turn it all around?

Any thoughts on golf's latest phenom...Scottie Scheffler??

What's the Best IM-Related Skill to Learn Today That Can Help in the Future?

Infographic: How B2B marketers on LinkedIn can maximise their efforts for better audience reach

Some interesting stats about brand comms