An idea to make a better emotional connection while writing copy...
He posts pictures of people who are his potential buyers on his monitor and looks at them while writing the sales copy. He imagines talking to them in person. Like a door to door sales man.
He told me that this 1 technique has made him a much better copywriter than any other knowledge or idea.
According to him... its a method to unlock the natural sales man inside you!
I am gonna implement this when I do my next sales copy