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marketing newbie - 65k email list

by twanag
30 replies
I run a brick and mortar fitness business and to increase my email list I ran a contest for my current subscribers asking them to send me email addresses of friends and family that might be interested in my service.

One client sent me a list of 65,000 realtors that have no interest in my fitness business.

Question is do I just delete the list or is there a way to monetize this list by sending them great content and offers?

or simply, if you had an email list of 65,000 realtors, what would you do?
#65k #email #list #marketing #newbie
  • Profile picture of the author Jay Brass
    Resell the list unless you're prepared to put in some work.
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    • Profile picture of the author twanag
      where would I resell?

      I dont mind putting work into it as long as there is potential to make a little $. I have time.
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  • Profile picture of the author E. Brian Rose
    It would be unsolicited email if you sent mail to people that didn't ask for it. Having your customers give you addresses of their friends and family members does not constitute permission based email. Sorry to be the bearer of bad news, but you could do yourself more harm than good if you emailed that list... or sold it.

    With that being said, your actual customers are fair game.
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    • Profile picture of the author Brian Maroevich
      I would not use that list. Build your own list of responsive customers. A list of 500-1000 responsive customers is better than a list of 65,000 people who don't know who you are :-)
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      • Profile picture of the author Troy_Phillips
        Originally Posted by Brian Maroevich View Post

        I would not use that list. Build your own list of responsive customers. A list of 500-1000 responsive customers is better than a list of 65,000 people who don't know who you are :-)
        I am not disagreeing with you yet.

        Do you have an actual case study to prove 500 to 1000 responsive customers are better than 65,000 strangers or what?
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    • Profile picture of the author honestim
      Brian has explained it all in as unambiguous terms as anyone could. If you contact or send emails to those listed in the 65k email database, you will basically be sending unsolicited emails and that may have some grave repercussions. I would not call that ethical marketing. So in my opinion that list would be useless for email marketing but may be you could give it some creative bent to make some other use of them. For example if you have their individual phone numbers or addresses you may want to contact them personally for IM related services for their businesses...just thinking aloud.

      Cheers
      HonestIM
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      • Profile picture of the author twanag
        thanks for the feedback yall. Ive had this list for over a year and figured that there was probably nothing I could do with it.
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  • Profile picture of the author alamest
    I would convert that list into facebook fan page likes and bring out all the quality people from there..

    Cause if you add this email to autoresponders than they will not accept it until they all the email address is confirmed which means double opt in..

    Try to convert this into facebook likes.. for that you need to have facebook fan page of your own.. I hope this helps..
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  • Profile picture of the author Eldon
    I 2nd what Brian said.
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  • Profile picture of the author tycoonms
    create a fitness workout for realtors, poll them first, then construct a workout that would work the muscles they use the most, and keep them in shape even if they dont have time
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  • Profile picture of the author Black Hat Cat
    Banned
    It's interesting to see the responses here...many of them wrong. It is not illegal to send unsolicited email in the U.S. CAN-SPAM made sure of that. Follow the rules, and you won't get in trouble. And for all we know, the folks on the list gave the realtor permission to share their contact info anyway.

    Having said that, even though I'm pretty sure there are some realtors who are interested in fitness, the list is probably worthless. I wouldn't waste any time with it.
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  • Profile picture of the author williamk
    Banned
    load it up in Aweber and send them some articles and see how many open it. If it is an old list then 50% of it should be dead. If not then just go and find some good products and mix them up with some articles and make a weekly campaign.
    By the end of the week you will know what to do and what not to.
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  • Profile picture of the author Oliver Williams
    Spam or not the traffic is not targeted to your niche.
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  • Profile picture of the author Brian Tayler
    Originally Posted by twanag View Post

    ...to increase my email list I ran a contest for my current subscribers asking them to send me email addresses of friends and family that might be interested in my service...
    Take E. Brian Rose's advice and stop right there with all e-mail addresses except those of your personal customers or those who personally gave you THEIR OWN e-mail address.
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    • Profile picture of the author ElaineHenderson
      Originally Posted by Brian Maroevich View Post

      I would not use that list. Build your own list of responsive customers. A list of 500-1000 responsive customers is better than a list of 65,000 people who don't know who you are :-)
      I agree with Brian Maroevich, it's better to get people subscribe their selves than asking their e-mail addresses from other people. Those 65.000 might consider your e-mails as spam and this will cause damage to your IM business.
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  • Profile picture of the author Paul Myers
    Reminder: Using this forum to advocate or teach the sending of unsolicited bulk email is grounds for banning.
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    • Profile picture of the author tpw
      Originally Posted by Paul Myers View Post

      Reminder: Using this forum to advocate or teach the sending of unsolicited bulk email is grounds for banning.

      You keep proving my point about how many people actually read these threads.... :p
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  • Profile picture of the author Vikky B
    As an internet marketing Newbie, one of the first things I learnt is not to send out unsolicited emails to a list of potential customers who have not officially agreed to receive emails from you. Like a fair few here, I would agree with Brian Rose's advice. Best stay out of trouble and get your name blacklisted in the internet marketing business. Who knows, in the future, you may have a product that may interest these realtors, but they would never buy it from you as they were annoyed by the emails you sent them without permission in the past.

    My advice - ditch the list.

    Vik
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  • Profile picture of the author Dragontech
    You may send an email that requests action (e.g. direct them to your facebook page with a free ebook) and pick up those who respond and put them into your list.

    So you won't miss any potential customers while building up a targeted list.
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  • Profile picture of the author marketwarrior06
    Banned
    I think offering them new things with extensive offers is a good idea. Look dude its a great chance to impress the people who hate you
    So try to monetize it properly.
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  • Profile picture of the author Bruce NewMedia
    Putting all the questionable legal issues aside, it's probably not worth much to you... because it's not likely a good match for your fitness business. Realtors, I'll bet, would be pretty non-responsive to the offers you'd be making.
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  • Profile picture of the author larry1113
    Originally Posted by twanag View Post

    I run a brick and mortar fitness business and to increase my email list I ran a contest for my current subscribers asking them to send me email addresses of friends and family that might be interested in my service.

    One client sent me a list of 65,000 realtors that have no interest in my fitness business.

    Question is do I just delete the list or is there a way to monetize this list by sending them great content and offers?

    or simply, if you had an email list of 65,000 realtors, what would you do?
    Well I wouldn't send them any type of promotion until they confirmed that they want to be on your list otherwise that would count as spam.

    Send the 65,000 realtors an email asking them if they want to receive information about being a successful realtor.

    The people who say yes become your actual list. You can then monetize this list by promoting information related to real estate.

    If you don't have any interest in real estate go and seek out information marketers in the real estate market and offer to sell your list to them.
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  • Profile picture of the author MarketingMinded
    If you send them emails, it's considered spam and you'd be violating the Can-Spam Act
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    • Profile picture of the author Troy_Phillips
      Originally Posted by MarketingMinded View Post

      If you send them emails, it's considered spam and you'd be violating the Can-Spam Act
      No it is not. Show us in the actual can spam act where it is.
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  • Profile picture of the author Maui Joe
    If you did not obtain the opt-in yourself (and have the records to prove it) or purchase the leads and have been granted legal, proper authority to mail them, you're SOL. They're no good. It's not against CAN-SPAM but hosts don't play that game - your account will be shut down after you fail to produce records proving they opted in - and good luck trying to import a acquired list into a ESP.


    Unless of course you like playing with fire. In which case you get yourself a russian server, multiple IPs, and blast it. But even then 65k emails is nothing
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  • Profile picture of the author Auggie Tsai
    I think you answered your own question. If they have no interest in your fitness business, why waste your time?

    Originally Posted by twanag View Post

    One client sent me a list of 65,000 realtors that have no interest in my fitness business.
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  • Profile picture of the author Naeem Sikandar
    List of 500-1000 responsive customers is better than a list of 65,000 people who don't know YOU
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    • Profile picture of the author Troy_Phillips
      Originally Posted by Naeem Sikandar View Post

      List of 500-1000 responsive customers is better than a list of 65,000 people who don't know YOU
      Copy and paste much?
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  • Profile picture of the author BenFromSoMo
    Who would just give you a list of 65k in the first place?
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