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How to find where your target customers hang out?

by louisgeorges
31 replies
How do I go about finding out the websites where a specific target group surf online?

Let's say I'm targeting men in their 20s or women in their 50s, is there a website where I can put in the parameters of my "target demographic" and they would tell me what websites they go to and what keywords they like to search for?

Let me know.

Thanks,
Louis
#customers #find #hang #target
  • Profile picture of the author PassiveIncomeTeacher
    I don't know if you can do it the way you stated, but you can go to quantcast and look at stats for a particular website and see the demographics you are referring to.
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  • Profile picture of the author braincandy7
    Alexa.com will give you some of that info
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    • Profile picture of the author payment proof
      Google Searches help too. Search for things like:

      <your product> forums

      <your service> groups

      etc.

      Bookmark anything that looks promising and then use Alexa as braincandy7 suggested to see more detailed info about those sites, foruyms, groups, etc.
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  • Profile picture of the author fedor50
    Originally Posted by louisgeorges View Post

    How do I go about finding out the websites where a specific target group surf online?

    Let's say I'm targeting men in their 20s or women in their 50s, is there a website where I can put in the parameters of my "target demographic" and they would tell me what websites they go to and what keywords they like to search for?

    Let me know.

    Thanks,
    Louis
    Go to the forums where your target market hang out. Do blog commenting and get your name out there
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    • Profile picture of the author Dan J
      Head over to Google Ad Planner and input a popular web address within your niche and the Ad Planner will not only list their demographics, but also other hot hangouts. Pretty useful.

      Hope that helps.

      - Dan J
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      • Profile picture of the author louisgeorges
        Originally Posted by Dan J View Post

        Head over to Google Ad Planner and input a popular web address within your niche and the Ad Planner will not only list their demographics, but also other hot hangouts. Pretty useful.

        Hope that helps.

        - Dan J
        Thanks for the idea, it's not bad... But it still feels like a shot in the dark with every inquiries. It's too bad there isn't a website or software that can do this. That'd be a good idea!

        Thanks for the help guys!
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      • Profile picture of the author timmor29
        I didn't know about google ad planner. It's a pretty handy tool, thanks Dan
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  • Profile picture of the author nicholasb
    You could do that or target things even more. What is it that your trying to sell? I could help you a little better if I knew.

    You can PM me if you don't want to discuss it here.
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    • Profile picture of the author louisgeorges
      Originally Posted by nicholasb View Post

      You could do that or target things even more. What is it that your trying to sell? I could help you a little better if I knew.

      You can PM me if you don't want to discuss it here.
      I'm selling anything under the sun. I'm was just thinking out-loud on a way to find websites with very specific demographic to tailor my marketing to them... Whatever it is I'm trying to sell.

      Like I said in the first post, if I have a product for guys about e.g. "building muscles" then I would target men in their 20s to 40s, right? How can I go about finding all the places where they hang out most and what other keywords they search for.

      For some reason I thought there was a software or website that did this, maybe I'm just confusing Alexa or something like that... Maybe Spyfu.
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      • Profile picture of the author shane_k
        Originally Posted by louisgeorges View Post

        I'm selling anything under the sun. I'm was just thinking out-loud on a way to find websites with very specific demographic to tailor my marketing to them... Whatever it is I'm trying to sell.

        Like I said in the first post, if I have a product for guys about e.g. "building muscles" then I would target men in their 20s to 40s, right? How can I go about finding all the places where they hang out most and what other keywords they search for.
        I don't know of doing it in a way that you mentioned where you mark out the demographics first, but this is they I know how to do it.

        The difference is, they way I recommend, you choose the niche first and then you figure out what demographics like that niche.

        Lets use your example, 'building muscle.'

        Type in "how to build muscle+forums" into google.

        Mark down the top 10 forums that show up.

        then go to quantcast.com and insert the url's for those forums.

        What quantcast will do is tell you the
        age, marriage status, education, approximate income, traffic, of that target market. and it will provide the keywords that people type in to find those sites, and will suggest others sites that that target market visits.

        It will list blogs, and forums they visit also.

        But this is choosing the niche first, then finding out the demographic.

        Don't know if that helps
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        • Profile picture of the author louisgeorges
          Originally Posted by shane_k View Post

          I don't know of doing it in a way that you mentioned where you mark out the demographics first, but this is they I know how to do it.

          The difference is, they way I recommend, you choose the niche first and then you figure out what demographics like that niche.

          Lets use your example, 'building muscle.'

          Type in "how to build muscle+forums" into google.

          Mark down the top 10 forums that show up.

          then go to quantcast.com and insert the url's for those forums.

          What quantcast will do is tell you the
          age, marriage status, education, approximate income, traffic, of that target market. and it will provide the keywords that people type in to find those sites, and will suggest others sites that that target market visits.

          It will list blogs, and forums they visit also.

          But this is choosing the niche first, then finding out the demographic.

          Don't know if that helps
          Thanks but I already knew about that. What I'm wondering is if there's a site where you can put gender and age range and they spit out the most popular sites for those demographics. I think it would be a good site if someone gets around to build it.
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  • Profile picture of the author nicholasb
    if your selling a product for men who want to build muscles, or anything for that matter.
    here's a way you can be sure to alwasy be targeting your market.

    Go to the google keyword tool and type in muscle building, grab all of the most searched and relevant keywords.

    then type all of them into google, click on the top 3 sites for each keyword and see which sites sell or rent ad space.

    Then simply buy an ad and place it on the site, you will always be targeting your market directly, instead of relying on just demographics. This will be the most direct way and will also be the highest converting way.

    You can only really target something based on age, on non related sites if you have a super huge budget in the hundreds of thousands.
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    • Profile picture of the author louisgeorges
      Originally Posted by nicholasb View Post

      if your selling a product for men who want to build muscles, or anything for that matter.
      here's a way you can be sure to alwasy be targeting your market.

      Go to the google keyword tool and type in muscle building, grab all of the most searched and relevant keywords.

      then type all of them into google, click on the top 3 sites for each keyword and see which sites sell or rent ad space.

      Then simply buy an ad and place it on the site, you will always be targeting your market directly, instead of relying on just demographics. This will be the most direct way and will also be the highest converting way.

      You can only really target something based on age, on non related sites if you have a super huge budget in the hundreds of thousands.
      Yeah, that's what I've been doing but even with muscle building for example you still have a lot of women on those sites. What if you could find a website that's overwhelmingly men in their 20s to 40s, even if it's not related to muscle building, and test your marketing there?

      Like I said, I'm just thinking out-loud here.
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  • Profile picture of the author keithotzkie
    Well I think Google Search might help you on that..
    Just type there on the search bar:
    <product type/name> forums
    or
    forums about <product type/name>
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  • Profile picture of the author seoimninja
    Have you tried alex.com?
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    • Profile picture of the author louisgeorges
      Originally Posted by seoimninja View Post

      Have you tried alex.com?
      Are you sure you have the right domain, there's nothing on that site?
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    • Profile picture of the author Birdi
      alexa.com will give you good stats and quancast will give you good demographics. To really get your target audience ideally it would be forums, that way you can build a relationship with your target audience get them to trust you and then sell to them suttly

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  • Profile picture of the author shawoon98
    Check the domain name of any authority site in quantcast.com. It won't be perfect. In fact there isn't any single site that can give you a complete report. But you'll get some idea.

    also google: "facebook" "your keyword or niche" "magazine". You'll see magazine pages of facebook that people are crazy about visiting. Why? nobody knows. People just do. They respond to whistle blown by the magazine page wall posts. You'll have an idea what people are more interested in.

    google: "your niche or your keyword" "livefyre". You'll get results of blogs that use livefyre plugin for commenting. The big benefit of livefyre is that it returns numbers of people reading or visiting the page in real time. The more people visiting a page, shows the interest of people.

    Find forums in your niche and check two things - 1. What's their traffic volume in compete.com and quantcast.com and 2. Do they allow signature link or not. Signature links attracts other marketers. Presence of active and old marketers with sig link shows that there are buyers there.

    I hope these help.
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    • Profile picture of the author svsets10
      Originally Posted by shawoon98 View Post

      Check the domain name of any authority site in quantcast.com. It won't be perfect. In fact there isn't any single site that can give you a complete report. But you'll get some idea.

      also google: "facebook" "your keyword or niche" "magazine". You'll see magazine pages of facebook that people are crazy about visiting. Why? nobody knows. People just do. They respond to whistle blown by the magazine page wall posts. You'll have an idea what people are more interested in.

      google: "your niche or your keyword" "livefyre". You'll get results of blogs that use livefyre plugin for commenting. The big benefit of livefyre is that it returns numbers of people reading or visiting the page in real time. The more people visiting a page, shows the interest of people.

      Find forums in your niche and check two things - 1. What's their traffic volume in compete.com and quantcast.com and 2. Do they allow signature link or not. Signature links attracts other marketers. Presence of active and old marketers with sig link shows that there are buyers there.

      I hope these help.
      I didn't know that livefyre does this, thanks for the tip!
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  • Profile picture of the author dbx3
    Try Alexa, it supplies the Age group along with the Gender information for websites.
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    • Profile picture of the author louisgeorges
      Originally Posted by dbx3 View Post

      Try Alexa, it supplies the Age group along with the Gender information for websites.
      Only if you already have the website, but how do you do a reverse search?
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  • Profile picture of the author Randall Magwood
    Search for forums, blogs... attract them to you via articles, and start your own affiliate program.
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  • Profile picture of the author Mark T Lucas
    great information guys! I will attempt to try some of these methods listed above. I have used Google keyword and Alexa in the past, but now have additional tools at my disposal. Thank you!
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  • Profile picture of the author therichb
    Concentrating on your own niche is the only way to keep the flow of traffic coming to your site.

    Not only forums but additionally you can look for blog sites, web 2.0 sites, social channels, participating in groups, using your list will also help your move....
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  • Profile picture of the author recuiuud
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    • Profile picture of the author goindeep
      Louisgeorges, you should know who your target market is. You should know how they think, how they feel and even what they had for breakfast.. hehe.

      But I see what you are getting at. Unfortunately it is not that simple. There is no one tool.

      I have a database for this type of thing.
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  • Profile picture of the author TeamTCW
    And other way is put your banner on related blog and forum, this way you can also get targeted traffic, as your banner would say about your specifications so only those people would click the banner who need it.
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  • Profile picture of the author louisgeorges
    Thanks for all the tips, I'm sure a lot of readers learned a few new tricks.

    As for me, I pretty much knew all those things already. And I wasn't looking for a sort of, work around, shot in the dark, maybe you'll get lucky trick of doing this. I really just want to know if there's a site or software built to do EXACTLY what I mentioned in my first post. And from what I'm reading on this thread, I guess not.

    But I must admit the little brainstorming we got going here is very entertaining and useful. So if you want to keep posting the little tricks you use to hunt down your target audience, please do so!

    Good hunting!
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  • Profile picture of the author igoogle
    alexa.com can help you in this
    this will just some help not exactly what you want
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  • Profile picture of the author fixie
    There are many services providing insight on what you are looking for. However, alexa is free and handy, without any need for registration
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    • Profile picture of the author JohnMcCabe
      Originally Posted by louisgeorges View Post

      Thanks but I already knew about that. What I'm wondering is if there's a site where you can put gender and age range and they spit out the most popular sites for those demographics. I think it would be a good site if someone gets around to build it.
      If your pockets are deep enough, you could try contacting Nielsen Media Research. They're known for the TV ratings, but they're getting into Internet research as well.
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