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Sub-niches that are "different" markets

by Cylrix
2 replies
Hi guys! I have a question that I've been wrestling with for a while now. I run an info-publishing business, and until now we've always used one-page sales pages to sell our products.

We'd like to move away from that to build a brand and start building a reputation in the marketplace so when we launch future products they have an instant reputation behind them instead of almost starting over with each new product launch.

The challenge is that in our market, while they all fit inside the market, the people who are searching for information on one sub-niche, can care less about any other sub-niche unless they are also interested in that niche too.

As an example, without giving the market away: The health market. If we developed products on remedies for illness "A", the people would only want information on that. Same with illness "B". However we'd still like to brand the entire company. There is SOME cross over in our market... but not much.

Now while doing inbound marketing our challenge is creating marketing materials that attract the users and organizing it on the site in a way that makes it easy to drive sales and/or collect subscribers for our newsletters.

We use wordpress. The problem (that I see, at least) is with using a standard "blog" set-up, having the categories for "Illness A", "Illness B" would be creating custom offers for each of the categories. (Since we can't use a generic offer for the entire market).

So I'm here to brainstorm a few ideas of how to accomplish this while using Wordpress as our CMS.

I tried my best to clarify my question - let me know if I left anything confusing!
#markets #subniches
  • Profile picture of the author TheArticlePros
    It is confusing because you're being so vague, seemingly out of necessity. Have you considered multiple installations of WordPress?

    I've done that on sites before. I had 1 installation in the root directory, then more installations in subdirectories so that I could provide a different look for different parts of the site. My mentor & I do that for a site we co-run also. The main site is one installation while the sub-site that I run is a separate installation. For the user, it's seamless and you can't even tell that it is two different installations.

    -- j
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  • Profile picture of the author jbsmith
    Not quite sure what you are trying to accomplish, but here's my take based on what I **think** you are asking.

    1. I would focus first on enhancing the per-product sites you have, further optimize them, build content around them, get more traffic to them and more sales from them.

    2. You could start a new domain with your company "Brand" that then focuses more on your higher-level niche with links back to your various products (to tie everything in from a branding perspective).

    We've done this for a few companies that started off with a brand, then branched out into individual, higher-end infoproducts and it has worked very well.

    Jeff
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