What will I lose using Constant Contact instead of AWeber? What will I gain?
I've submitted an appeal on this policy, and we'll see where that goes. However, we need to get going, and I've confirmed that Constant Contact will allow our import. Constant Contact's deliverability is 97%, and that will almost certainly exceed the percent of our customers we can get to opt in through confirmation.
What else other than 2% email deliverability difference will we lose going with Constant Contact? I've searched the forum and members make vague comments like "Their email build UI sucks a bit, but it's not built for IM'er as much as it is for big fortune 500 companies..."
And also: "constantcontact is the one a lot of really big guys use. They are kinda geared towards bigger business whereas aweber is more for the 'small business' crowd."
While the user type difference is interesting if true, that doesn't tell me much about what is GOOD about Constant Contact and what things we will be MISSING using Constant Contact, or WHY the user types are different. Certainly CC is on a roll with revenue growth, and they are a substantial public company now, possibly growing faster than AWeber.
As additional info, our company sells high-end computers in B2B and B2C modes. We'd like to segment our customers and have different lists for different purposes, while also maintaining master lists of customers and prospects. So, being able to tag a customer by certain attributes would be useful: prospect, big spender, XYZ application type, purchased 2011, etc. Then we could send certain emails to "all prospects," and others to "big spenders," and others to "prospects with XYZ application type," and others to "current XYZ-type customers who purchased in 2011," etc. And we might set our autoresponders followup emails differently by prospect type.
If there's a better option than Constant Contact to consider, please suggest it. Again, the most important hurdle is import without confirmation, followed by tagging and segmentation, followed by reporting. Thanks for all help and suggestions.
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David Keith -
Thanks - 1 reply
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Tiger Marketing -
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Mark Hess -
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