Technicality of an Adswap

7 replies
Just a quick Adswap question. I see people doing adswaps, but their list sizes aren't always the same. One guy has 50k on his list, the other has 10k. So I assume the guy with 10k can send out to his whole list, but how is the guy with 50k sending out a broadcast to only 10k of his 50k?

Follow up. If this 50k guy is doing lots of adswaps with smaller lists, how does he make sure he isn't sending out to the same small group in his list all the time, and maybe dispersing it among all 50k more evenly?

Thanks.
#adswap #technicality
  • Profile picture of the author MagLyn
    Hi, I am new in IM and have done mainly Solo Ads so far to build my lists. I'm new to Adswap thoh and would like to know more abt the proper way of doing Adswaps. Hope some senior warrior here can explain to me further?

    Thanks.
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  • Profile picture of the author LegionNate
    Anyone know the answer here?
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  • Profile picture of the author havplenty
    If the guy with a 50K list has it segmented across 5 categories then management is not so hard. And besides these email marketing platforms like Aweber are very sophisticated.

    Just as an example:

    You will sometimes have the same people on different lists. If you send a broadcast to entire list (50K), Aweber will cleverly send only one instance of the email to that duplicated subscriber.

    There was a piece of email marketing software called Autoresponse Plus that handled the filtering and management of subscribers very well. But Aweber killed it

    Hope this helps,

    Hav
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    • Profile picture of the author honestim
      Hi

      Will try to answer your question regarding adswaps. Lets assume there is this list owner A with a big list of 50000 and then there is this list owner B with a list of 10000 who are willing to do an adswap. Here are the possibilities

      1) They decide to send out email to 10000 subscribers on their lists. So B sends out an email promoting A's offer to 10000 subscribers and A reciprocates be sending out B's offer to 10000 subscribers. These subscribers may or may not be in the same list of the list owners. B may have his 10000 subscribers in 3 different lists and A may have his 50000 subscribers in say 10 different lists. So A goes about doing the calculation wherein he sends the email blast to his lists that would consist of 10000+ subscribers.

      2) The other alternative is A and B may decide to send emails to 3000 subscribers only. There are various reasons why people do this so I will stay away from getting into that in this post. In that case A and B each would identify lists containing 3000 subscribers and mail them the offers.

      Hope that long winding explanation actually helps

      Cheers
      HonestIM
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  • Profile picture of the author Oliver Williams
    First of all the size of a list is not actually that important.

    What really matters is how responsive the list is. Often a smaller list can drive more traffic and opt ins, it all depends on the relationship you build with your list.

    You can segment your list easily with your autoresponder (it always happens as you run new campaigns)

    At the end of the day the size is not that main consideration it comes down to opt ins.

    Hope that helps
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  • Profile picture of the author travelerjim
    Aweber can be set up to split things up nicely. Not sure who your provider there is.
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  • Profile picture of the author ttdub
    It works like this... Just like solo ads, you guarantee a certain amount of clicks. This can very from list to list. 100 clicks for one list may take an email to only 500 of your list, but for someone else, it can take 1000. So it's all dependent on how well you know your list, but the 50,000 list will probably have to send a blast out to less people. You can segment out your list.
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