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Question about reviews as promotional tools

by ObsidianKnight
6 replies
I often see member sites that use "reviews" as part of the promotional tools. For a new site, would it be better to have this review written or to try and write it yourself?

I am not a great writer for reviews, so was not sure if it was wise to outsource it, or to try to get someone to provide an actual review of the products.

Any thoughts on the subject are greatly appreciated.
#promotional #question #reviews #tools
  • Profile picture of the author Davion Wong
    Are you the product creator? Or are you promoting as an affiliate?

    If you are the product owner and have difficulties creating great reviews about your product, you may want to outsource it. But be sure to give full details such as a copy of your product to your reviewer.

    It is also helpful to request your peers (may not be competitors) or prospects in the same industry to do the review.
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  • Profile picture of the author DrewG
    I would recommend trying to find people or pay people to give honest reviews of the product. More authentic this way and might even generate it's own buzz if the reviewers talk about it elsewhere.
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  • Profile picture of the author Justin Michie
    I always have someone else write it and ask them to be honest. A review that you write yourself isn't really a review, but your biased opinion.
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    • Profile picture of the author ObsidianKnight
      Originally Posted by Justin Michie View Post

      I always have someone else write it and ask them to be honest. A review that you write yourself isn't really a review, but your biased opinion.
      That's basically the thought that I was having. I did want to present an unbiased review, but at the same time, was hoping to get a review that would help sell the product.

      I can see where it might not be as easy as I first thought. Thanks for the insight.
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  • Profile picture of the author artwebster
    Since review sites and reviews, in general, have now been thoroughly debased by the crazy internet marketing habit of thrashing a good idea to death, maybe you have missed the boat on this one.

    Look up any product that internet marketers might be promoting and see how many results are one of the following:-
    an honest review of 'how not to review'
    'how not to review' I wasn't going to promote this but
    'how not to review' a scam? Read the shocking truth!
    and similar such dross.

    Honest reviews are very hard to find and you might have to go through several results pages before you find a review that isn't simply a glorified ad, let alone an actual review!
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    • Profile picture of the author ObsidianKnight
      Originally Posted by artwebster View Post

      Since review sites and reviews, in general, have now been thoroughly debased by the crazy internet marketing habit of thrashing a good idea to death, maybe you have missed the boat on this one.

      Look up any product that internet marketers might be promoting and see how many results are one of the following:-
      an honest review of 'how not to review'
      'how not to review' I wasn't going to promote this but
      'how not to review' a scam? Read the shocking truth!
      and similar such dross.

      Honest reviews are very hard to find and you might have to go through several results pages before you find a review that isn't simply a glorified ad, let alone an actual review!
      Do you think it would become more important then to get "testimonials" instead of reviews? I know the benefits of having "a high profile testimonial" can give an instant boost in some cases. But these may also be "pitched" or "payed for"? Would it still not be possible to use both effectively?
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