Rules for I'm Feeling Lucky

[kindsvater]

In Firefox if you type a keyword into the url bar instead of a website url Firefox will automatically redirect you to Google's #1 search listing, as if you had clicked on Google's I'm Feeling Lucky button.

** Usually **

Has anyone ever seen any requirements for what it takes to get this very nice redirect?

Here is an example:

In the Firefox url bar instead of a url type in

brian kindsvater

you should immediately be taken to my law office

But, if you instead type in

kindsvater

you will receive regular Google search listings, even though my law office is #1.


The automatic redirect in Firefox and I'm Feeling Lucky Buttons are nice little perks for getting the #1 ranking as they bypass all the Adwords advertising.

Any ideas, or has anyone seen what it takes to get this redirect? That is, what is happening so that a different result happens if you type in "brian kindsvater" instead of just "kindsvater"?

[LB]

They both take me to your site when I try.

My understanding is that "I'm feeling lucky" just directs you to the very first result in google for that search.

[ExRat]

Hi Brian,

Any ideas, or has anyone seen what it takes to get this redirect?

I don't know for sure, but I would guess that it's either based on a number of searches being made (and the searcher 'appearing' to find what they want) or more likely if Google decide that your site is an authority result for that request - which would make sense in your case.

I'm such a nobody, this is what you get for my handle -

http://extratv.warnerbros.com/