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Old 03-03-2009, 12:14 AM   #1
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Default I noticed some interesting data from my ezine articles.

okay I don't know if this is good or not, but I posted a number of fitness articles on ezinearticles.com back on july 3 2008. I've noticed that my best article in terms of visits, url clicks and such, for exceeds the rest..

Here are the stats of my three best performing articles from best to worst:

July 23,08 Cardio- How Much Cardio Should You Do? views: 2,652 url clicks: 146 ezine publisher: 1
Oct 03,08 Fun While On The Run. Views: 429 url clicks: 11 ezine publisher: 3
July 24,08 Processed Food- Why Raw Caveman Food is Better For Your Gut. views:173 url clicks: 3 ezine publishers: 1

These are my best performing articles. I have heard that it is possible to write articles that give you way more traffic. I mean I have a few articles that have given me very little traffic. Some have been up since july and have given me 3 clicks, I even have one that has given me nothing.

Is it just that I need to write them better. Why would my one article get so many more views and clicks.

My top article gave me a click out of every 18 views.
My second gave me a click out of every 39 views
and the last gave me a click out of every 59 views.

Anyways, Maybe you guys could recommend me to a good ebook on writing url click generating articles, or is it more to do with my signiture then it is about the article?

Thanks for any help

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Old 03-05-2009, 12:52 AM   #2
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Default Re: I noticed some interesting data from my ezine articles.

Hey guys, is there anybody who can give me some opinions on this. Thanks

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Old 03-05-2009, 01:02 AM   #3
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Default Re: I noticed some interesting data from my ezine articles.

Weight loss is a niche that is up and down as far as CTR goes for me anyway...

I've had my best clickthrough rate on very short articles that gave barely no information and pretty much forced the reader to click the link in the resource box to get the "meat"

With that being said...

How are you funneling your traffic?

Are you sending it from article to your site to sales page?

If you are, you might want to consider switching it up and doing one of the following.

1. Sending the traffic to a squeeze page to collect the email address. The "buyers" in this niche are big on information and look around and look around before making a purchase. Unless your page is the 5th or 6th one that they have landed on, your conversion rate from hops to sales is probably going to be low.

2. Send them directly to a review site. I've found in this niche anyway that when they hit a review site that their thinking changes from "am I going to buy" to "which one of these am I going to get".

Sorry if I gave a bunch of run on info, but I didn't actually look at your articles to see where you were sending the traffic.

Jeremy

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Old 03-05-2009, 05:11 AM   #4
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Default Re: I noticed some interesting data from my ezine articles.

With article marketing I've found that the title and resource box are the most important parts.
There should as much time dedicated to these than the rest of the article.
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Old 03-05-2009, 05:27 AM   #5
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Default Re: I noticed some interesting data from my ezine articles.

Just looking at the titles of your articles I would probably have clicked the cardio one aswell. If this is the case with most people than it would explain the higher number of views.

Cardio- How Much Cardio Should You Do? views: 2,652
Fun While On The Run. Views: 429
Processed Food- Why Raw Caveman Food is Better For Your Gut. views:173

The cardio article sounds much more interesting and in my opinion would result in more clicks than the other 2.

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Old 03-06-2009, 04:35 AM   #6
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Default Re: I noticed some interesting data from my ezine articles.

I've found that the articles which get the most views for me are written about a topic which is popular in ezinearticles - so I check the most frequently read articles - and also have a good keyword phrase in the title, usually following bum marketing guidelines of fewer than 30,000 competing pages and a reasonable number of daily searches.

Instant gratification helps - people want something which will work fast. Easy steps to achieving a specific goal is another good one.

But it's not an exact science!

Waller

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Old 03-06-2009, 06:43 AM   #7
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Default Re: I noticed some interesting data from my ezine articles.

try targeting multiple keywords I usually target 4-5 keywords. They are my two main ones then two other ones that are lower competition and one that is very high competition. I make sure they are similar to each other for LSI.

I use my only my two main keywords in the title.

For example if i target "increase credit score" i may also target words like boost my fico score,Raise a credit report score, and things like that.

If you target more then just one keyword people will be able to find you more.

Plus article marketing is a numbers game. I have 521 articles live at ezinearticles and some have over 20,000 views while others have under 20 same is true for CTR.

Its a numbers game just keep pluggin away and you will get the traffic.

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Old 03-06-2009, 06:45 AM   #8
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Default Re: I noticed some interesting data from my ezine articles.

my best perfroming article that has over 25,000 views has this title format "Insert Keyword-How To _____ The Right Way"

Example

Credit Repair-How To Fix Your Fico Score The Right Way

Everytime i use that title format the views and CTR are great!

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Old 03-06-2009, 11:18 PM   #9
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Default Re: I noticed some interesting data from my ezine articles.

Thanks guys this is all great info. I'll take it to heart.

Check out my blog at cuylercallahan.com

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Old 03-06-2009, 11:45 PM   #10
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Default Re: I noticed some interesting data from my ezine articles.

It is not unusual to have an article outperform others by a wide margin. I have several hundred articles at EZA (some under my regular name and many more under other author names), and what you report is not unusual. My top performer has (last time I looked) about 40,000 views and about 11,000 url clicks. But I have a whole lot more that have gotten far fewer views and clicks. Think of article marketing as planting seeds. Some will produce a bumper crop, and some will get eaten by the birds. Don't let either outcome change your work ethic. That is, don't stop writing and submitting.

However, as captivereef suggested, find what works in terms of a formulaic title. That's a big key. If readers in your niche respond to an article exceptionally well, use that article as a template. Keep the title's basic formula for another few articles. See if you hit paydirt again. If so, you're in business. If not, then something else was the cause. Perhaps your article got linked to from some blogs or an authority site in your niche. That alone can shoot an article to Page 1 at Google for low-competition keywords, which in turn will jack up the views and click-thrus.

My last piece of advice is one that a surprising number of article marketers still get very wrong... you simply must finish every article with a strong call to action in your author box. Don't just tell people who you are and what you've done. Give them a reason to click thru. Then tell them explicitly to do it. The same article, getting the same number of views, can produce hugely bigger click-thru numbers with just a seemingly simple author box change. I've seen some of my own articles jump from single-digit percentage CTR to 30+% CTR after changing nothing other than the ending.

John

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Old 03-07-2009, 03:40 PM   #11
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Default Re: I noticed some interesting data from my ezine articles.

Hey Thorick,

Here's a simple tip from a relative newbie (to EzineArticles). I have gotten over 40% clickthrough rates for some of my articles. Almost all of them get over 25%. I have a simple resource box.

You can find more information about "your keyword" by "clicking here right now"
To get immediate access to "your keyword" "click here right now"

what's within "" are hyperlinks.
Hope this helps!
Chucky

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Multiple Page 1 Rankings and Inner Page on Page 2 for a high competition keyword with an SOC of 20,300
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Old 03-07-2009, 10:07 PM   #12
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Default Re: I noticed some interesting data from my ezine articles.

captivereef, thanks for sharing. I was struggling to understand how some articles rank so high while others don't at all.
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Old 03-08-2009, 06:30 PM   #13
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Default Re: I noticed some interesting data from my ezine articles.

Thanks so much guys. reps to you all. This is great info. Chucky, thanks for the tip, I'll try it out. THanks zues66 and captivereef.

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Old 03-17-2009, 11:37 PM   #14
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Default Re: I noticed some interesting data from my ezine articles.

Captivereef and Chucky, thank you so much for the simple yet brilliant advice! I'm just getting into article marketing and those tips help a lot. Cheers! :-)
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Old 03-19-2009, 11:25 AM   #15
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Default Re: I noticed some interesting data from my ezine articles.

Your article should point out a problem. Make the problem urgent.

In your resource box you offer the solution to the problem. It helps if the solution is "free", "simple" and "immmediately applicable" (or whatever terms you prefer to make it more compelling).
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