Offline Twitter Gold to the Bank!

[Maria Gudelis]

Note - Videos Below on How to Install...

I couldn't resist with all the offline ____ gold as it is hot and a great way to earn money with our knowledge!

So just wanted to share with everyone a quick Twitter tip to your offline clients.

Heck, it just brought in a quick $1,000 check from an offline client.

For one of my new (just signed him up today!) offline clients, he is a bit in the public eye and yet didn't have his name branded yet online.

1. told him to register his name, firstnamelastname.com and forward the dns servers to my host

2. then uploaded wordpress with all the sexy seo plugins and a nice theme he liked with the option of getting a 'custom' graphic header for $100

3. then asked him if he know about Twitter...he said he has recently been hearing lots about it - heck - even katie Couric is on it and Joel Comm's recent big marketing push on his great book "twitter power" I just happened to have on my desk when he and I met.

4. Then had him 'claim his name' on Twitter - he loved it - and here is the kicker for helping with the offline goldmine - the integration between his personal blog and his Twitter - he was amazed and going to refer plenty of his business friends!

Here is how easy it was (can't believe I haven't done this yet for my own blog!)

Step 1 - downloaded the twitter wordpress plugin - it is FREE - Alex Kings Twitter Tools 1.6 - WordPress › Twitter Tools WordPress Plugins is the download link

uploaded via FTP to the plugin directory - the twitter.php file in twitter tools 1.6

Step 2 - activated the plugin once logged in as admin on the WP blog

Step 3 - went to 'widgets' on the WP theme and added the new 'twiiter tools' widget to the sidebar

Step 4 - went to the twitter tools set up in menu path and while on that one page easy configuration, asked him if he would like each tweets to be individual blog posts, or just his daily tweets to one blog post, or the entire weeks tweets to a blog post...then asked if he wanted any new blog posts to then be micro-blogged on his Twitter account....

... if you can picture yourself now as the offline consultant walking someong thru these questions, you can imagine how much of an authority status you've just put yourself in with your client...the referrals, the additional business...e.g. how about a custom twitter background to match your blog etc.

Just wanted to share that with all of you fellow warriors as I seriously did not know how easy it was to install the Twitter tool 1.6 and how slick it is!

Here is the Part 1 Video - of How to Install the Twitter plugin

YouTube - Twitter Offline Gold - How to Integrate...

Part II

YouTube - twitterseries2

[chrisnegro]

Thanks for the tip Maria !

Success to you,

Chris Negro

[Maria Gudelis]

Originally Posted by dps

Excellent point, Maria!

Come to think of it, while lots of internet "things" have gotten mass media attention over the past few years, I don't think any of them except Twitter are useful for businesses. I'm not convinced that Twitter is going to be a very big thing, but it's gaining "mindshare". It's also helpful to mention that even though Twitter is a free service, it has been growing by leaps and bounds, and recently got the founder $32M in venture capital -- in a market that people with great business plans and profits are finding it almost impossible to raise capital.

Other things they hear about, like eBay, Craigs list, Facebook, MySpace, etc., just aren't going to do much for marketing their business. But Twitter IS starting to make a difference, if even in the way it's being discussed in other media. So thanks for bringing this up!

Hey there - you are absolutely right - my husband was quoted by Katie Couric on national TV all because he sent her a Twitter message - it was unbelievable!

The SEO benefits as well are great - which a lot of offline clients won't appreciate at first - then over time they will see!

Cheers M

[Michael G Perry]

Great insight Maria.. Always useful knowledge... Thank you.

[DavidPreston]

Great stuff as usual Maria!

I've been using it for awhile but some new
applications just opened up for me....

Maybe I'll twitter some celebs and have
them pass me around. :-)

Thanks for that!

I'll see both you and Michael in Vegas
at the offline summit and we'll have some fun!

David

[Andyhenry]

Thanks for the reminder that lots of people still don't know this. With things like Twitter I just integrate the plugins with my other activities and then forget about them as they're plugged-in to my system, so whenever I setup a new blog it always links to a twitter account.

I guess non-techy people not knowledgeable of IM and these tools can find it really clever.

[Maria Gudelis]

Originally Posted by DavidPreston

Great stuff as usual Maria!

I've been using it for awhile but some new
applications just opened up for me....

Maybe I'll twitter some celebs and have
them pass me around. :-)

Thanks for that!

I'll see both you and Michael in Vegas
at the offline summit and we'll have some fun!

David

Hey David! Thanks for your reply - I wouldn't be so busy now with offline customers if it weren't for your 'stupidly simple cash cow' thread and the WSO products I've bought from you! (thanks Scott Million too!)

It really is that simple - as it really is that crazy busy now since my last one!

Twittering celebs - you shoud! check out Katie Couric's!!

Looking forward to seeing you in Vegas end of April at your offline cash cow summit! Ze Masters of Cash Cow!

[freudianslip27]

Twitter really is all over the place in the news. For people to think "wow, I could be like X and have my own Twitter thing", it sounds pretty darn cool, especially if their business is brandable.

Great contribution!

Matt

[Maria Gudelis]

Originally Posted by freudianslip27

Twitter really is all over the place in the news. For people to think "wow, I could be like X and have my own Twitter thing", it sounds pretty darn cool, especially if their business is brandable.

Great contribution!

Matt

Thanks Matt! Yes - it is funny how one word sells better than others - even though SEO optimization is a must for any offline customer - you say "personal branding on Twitter I'll do for you" - WOW - their eyes light up!!!

I'll also try to do a quick how to video tonight for everyone - free - of how easy it is to install the twitter plug in ...and put it in this thread.

[Maria Gudelis]

Originally Posted by Andyhenry

I guess non-techy people not knowledgeable of IM and these tools can find it really clever.

Hey ANdy! you are spot on!

We truly forget the non-techy offline clients - and how they think of what is clever.

..I just met this morning with another prospect - showed him what I did yesterday for another client and how they can brand their company and themselves this way integrating to their website (for marketing, I often call the blog setup their 'website' as some folks still think the word 'blog' is as powerful as 'website' )

... and right away he then called in his CEO/owner of the company to show him as well - so it is interesting how they get so excited!

[roley]

Does that twitter plugin shorten the urls and mask them like

Twitterfeed does?

[Maria Gudelis]

Originally Posted by roley

Does that twitter plugin shorten the urls and mask them like

Twitterfeed does?

Hey there - going to get a vid up to show what it does - soon!

[Maria Gudelis]

Originally Posted by roley

Does that twitter plugin shorten the urls and mask them like

Twitterfeed does?

Just took a looksie - the twitter 1.6 plug in does this

by default - it goes to the tinyurl site and shortens it there - you can 'set' what site to use for shortening the url

**
So when you do a blog post..it shows up in your twitter:

New Blog Post: ___your blog post title___ tinyurl

**
Hope that helped! Cheers, Maria Gudelis

[RedMatrix]

Maria, You're too kind. Keep it up!

[Nathan Hangen]

Awesome...there is so much money to be made using Twitter that it is unbelievable. I'm thinking of changing my entire business focus because of it.

Great tips.

[AndrewCavanagh]

Interesting idea.

Have you developed any ways of turning this strategy into real sales and profits for your clients?

Kindest regards,
Andrew Cavanagh

[misterlmno]

got to love some of the plugins around, and they are all FREE!!!

[thegadgetblogger]

Twitter is a great tool. People say it's only good for non buyers, but as twitter expands, more and more people are using twitter to search for products, or at least info on products. I know I do!

Good info!

[SeanIM]

Very cool tip Maria! Thanks for giving the heads up...I'll check that plugin out.

Twitter continues to be all the rage and def has some marketshare of eyeballs to be tapped into.

[Maria Gudelis]

Originally Posted by AndrewCavanagh

Interesting idea.

Have you developed any ways of turning this strategy into real sales and profits for your clients?

Kindest regards,
Andrew Cavanagh

Hi Andrew - yes - that wordpress blog and twitter integration - branding that person online - was in the four figures for my companies revenues.

Additionally -for existing clients - I offer up to 'get it set up for them' with a custom background for $150 - sort of a 'bonus' to them for being my client.

Another way to monetize Twitter - when I am networking at chamber and local small business events - I and my husband have our blackberry going - then twitterberry the event, my hubby even takes a picture with our cel camera phone of me and that person - who we met- immediately through twitterberry twitter it - telling them "YOU just got Twittered!" - and show them what we are doing

- It is another conversation opener where they then ask about social media and online marketing, how to use if for their business and it usually gets a further one on one appointment with the client.

I just started doing that only in that last 7 days and absolutely love it - a great way to get a relationship going with a prospect as well!

[Maria Gudelis]

Part I Video - how to install the plugin

YouTube - Twitter Offline Gold - How to Integrate...

Part II Vid coming soon!

[Maria Gudelis]

Twitter Tools - HOw to Install Video Part II

YouTube - twitterseries2

Enjoy everyone!

[RedMatrix]

Originally Posted by Maria Gudelis

telling them "YOU just got Twittered!" - and show them what we are doing

That is awesome! Now I wish I had a TwitterBerry!

[oneempowered]

Great share! Can't believe I haven't even done this yet for my own blogs.

Another good way to demonstrate the possibilities of IM to offline clients.

[Christie Love]

As always, awesome post Maria. What a great reminder to maximize the potential profits that can be generated from Twitter. Thanks again.

[Maria Gudelis]

Originally Posted by Christie Love

As always, awesome post Maria. What a great reminder to maximize the potential profits that can be generated from Twitter. Thanks again.

Hey Christie! Thanks! And you will ROFL - I still haven't got that totally AWESOME sales letter up yet you did for me a month ago! Just don't want to 'release' a product before the customer support end of it is ready!!! And I admit to having EDD - entrepreneurial deficit disorder! Too many streams of income!

Thanks! Maria

[livetheriches]

Maria - do you offer a social media package to your offline clients?

[Maria Gudelis]

Originally Posted by livetheriches

Maria - do you offer a social media package to your offline clients?

Yes Chris, I do - and I price social media set up based on what else the client or prospect is having me do - e.g. - if I am doing the entire online marketing plan and execution

- then social media is just part of the $5k package-

if it is the only thing I do for them -typically I quote $1,500 for that.

[livetheriches]

Originally Posted by Maria Gudelis

Yes Chris, I do - and I price social media set up based on what else the client or prospect is having me do - e.g. - if I am doing the entire online marketing plan and execution

- then social media is just part of the $5k package-

if it is the only thing I do for them -typically I quote $1,500 for that.

What type of services do you include in the $1500 quote?

[Maria Gudelis]

Hi Chris -that depends on the type of business/ what social media sites / branding they need -

the main basics are

1. Twitter set up - custom twitter background with proper 'call to action' in it to drive traffic/collect list
2. Branded Youtube background and channel - matching graphics of twitter background
3. Videos done for the client - 'reality style videos' - and submitted not only to youtube buy 20 plus other sharing sites I have in my traffic geyser acct.
4. One Press Release - and syndicated out
5. Syndication to major RSS directories of client's social media RSS feed
6. Depending on number of videos above, if not as many - a SEO optimized wp blog as well -

Hope that helps!

[dbarnum]

Reminders like these to take IM offline are great, thanks!

[Nathan Hangen]

That's a great list.

[Maria Gudelis]

Originally Posted by Nathan Hangen

That's a great list.

Thanks Nathan! Yes I think that the client gets a great value and it really leads to ongoing work too!

[JazzOscar]

Originally Posted by Maria Gudelis

-----
EDIT - Added Part II and final Video - see also below a few more posts down to see the embedded youtube vid, for some reason when I 'edit' the first post - it isn't embedding - just putting the link - interesting!
-----

Hi Maria,

Great thread!

Take a look at this thread I started some time ago. Think that will tell you what to do to avoid the problem you mention with the embedding.

Peculiarity when using YouTube videos in posts

[Chris Endres]

Hi Maria,

This is an awesome thread

What kinds of questions or responses have you seen from people when you bring up twitter? I have not actually mentioned twitter to my clients because basically I was under the impression it was not really a business tool, aside from product launch information.

I have to admit I have not mastered Twitter yet. I have a good follower base,.. but I have never really tried to drive traffic with it. I assume you would also set up a businesses name on twitter correct?

[NewbiesDiary]

Originally Posted by Maria Gudelis

EDIT - see post lower for embedded video series - Here is the Part 1 Video - of How to Install the Twitter plugin

YouTube - Twitter Offline Gold - How to Integrate Twitter with Your Wordpress Blog using Twitter Tools 1.6

EDIT - Added Part II and final Video - see also below a few more posts down to see the embedded youtube vid, for some reason when I 'edit' the first post - it isn't embedding - just putting the link - interesting!

Part II

YouTube - twitterseries2

when you have an embedded video - you cant use 'quick edit' you need to go 'advanced edit' and make sure down below where you edit your post - there is a box you tick that says 'embed videos' or something like that.

hope that helps

[Maria Gudelis]

Originally Posted by Chris Endres

Hi Maria,

This is an awesome thread

What kinds of questions or responses have you seen from people when you bring up twitter? I have not actually mentioned twitter to my clients because basically I was under the impression it was not really a business tool, aside from product launch information.

I have to admit I have not mastered Twitter yet. I have a good follower base,.. but I have never really tried to drive traffic with it. I assume you would also set up a businesses name on twitter correct?

Top of the morning to you Chris!

Funny you asked that...

....as just yesterday one of my offline clients responded to my email

"you need to get on Twitter - call me and I'll explain on the phone and I'll help you with it"

(note - keep in mind this is an 'existing offline client- I'd never send that short email note to a 'prospect')...

He asked - in reply - word for word:

"I'll grab twitter once you explain it to me."

I replied back:

" Hi _client first name, Twitter is a free social media site – essentially a ‘micro blogging’ platform

That has increased in popularity in last few months.

Kinda the ‘new facebook’ if you will.

I like it for branding and SEO purposes – the linking back to your site/blog etc.

Some folks on it –

Twitter.com/stevecase
Twitter.com/richardbranson
Twitter / guykawasaki

and a lot more

here is mine for instance

Twitter / mariagudelis

rudy just started:

Twitter / rudys

And others

Talk to you tonight after 5!

***
Note: I knew some of the people he 'digs' so that is why I mentioned the above twitter ids of Guy Kawasaki, Steve Case and Richard Branson to 'customize' my message to his personality/interests.
***
Hope that helped Chris - I actually find mentioning twitter to existing clients and prospects very helpful -

It really is funny - they get 'twitter ' right away and more excited about it than 'SEO' or 'Google Analytics" which in my opinion- is a must do for any business!

Originally Posted by Chris Endres

I have to admit I have not mastered Twitter yet. I have a good follower base,.. but I have never really tried to drive traffic with it. I assume you would also set up a businesses name on twitter correct?

Chris - I prefer they set it up under their personal name for a bunch of reasons:

1. branding their name - so many people underestimate the power of branding your name online -

2. more personal - Twitter is a social type of feel - so using your personal name makes more sense than your business name - have a 'custom twitter background' that goes back to their business website or have their biz logo on it etc...

In this day and age when lots of us have more than one business, stream of income - the one thing stays the same - your name. that way if they start a new business or join another company - the Twitter 'asset' they created is still valid and they just change their twitter background or website link on their profile (unless you get married like me and the question happens - what name to use since the maiden name is branded! )

3. You could tell them to create a 'business name' Twitter account as a 2nd account and only use if for 'specials' or announcements.


HOpe that helps! Cheers, Maria Gudelis

[Maria Gudelis]

Originally Posted by NewbiesDiary

when you have an embedded video - you cant use 'quick edit' you need to go 'advanced edit' and make sure down below where you edit your post - there is a box you tick that says 'embed videos' or something like that.

hope that helps

That did the Trick - - clicked on 'advanced' under the 'edit' mode of my first post in this thread and clicked on "Automatically embed media (requires automatic parsing of links in text to be on).'

Thanks a bunch!!!!

[BBAkwe]

Thanks Maria. Twitter has come to stay.

[Maria Gudelis]

Originally Posted by BBAkwe

Thanks Maria. Twitter has come to stay.

Yes - Twitter is Awesome and it is a great way to offer value services to your offline clients too!

Heck - a HUGE Twitter banner was placed on yesterday's Toronto Globe and MAil, front page! And Twitter didn't pay for it..it was free by the Newspaper as they were writing about it!!!

[Adaptive]

Maria, I love this timely thread of yours. Why timely? Because I was scratching my head how to upsell web design clients to a social networking package, and here you are with the exact recipe I need!

all the sexy seo plugins

Other than the Twitter plugin, what are your other favorite plugins for this setup?

Regards,
Allen

[Maria Gudelis]

Hi Allen! other fav plugins - the seo stuff - headspace, changing the title tags...RSS feeds (e.g. if for a realtor site, then an rss feed on "real estate news", the rss feed from squidoo page and hubpage...etc. etc. etc.

Cheers, Maria

[SMS]

Wow!!!

I can't believe I missed this this thread . Well better late than never.

Maria, I've been a secret admirer of yours from afar for a while now... amidst a cloud of underdeliverers, you are a bright shining star!

Do you know if there is are similar plugins for youtube and facebook, 'cos that would be the ultimate web2.0 offering for the offline world.

Now you've got my wee mind racing

[Dana_W]

That is brilliant. Social media marketing, especially Twitter and to an extent Linkedin, is my main area of strength. I've been trying to think of how to explain/sell that to offline clients and your tips are, as ever, right on the mark.

[Maria Gudelis]

Originally Posted by Dana_W

That is brilliant. Social media marketing, especially Twitter and to an extent Linkedin, is my main area of strength. I've been trying to think of how to explain/sell that to offline clients and your tips are, as ever, right on the mark.

Hey Dana! Thanks for the feedback!

I learned alot from you about Twitter so ironic to see you here on this post!!!! Great mind-share!

[stealthwarrior]

great tip and very very knowledgeable on putting it all together.

new to this areana, seems you have a few great people behind you approving of your stuff.

thanks again

[MichaelK]

Thanks Maria. I also enjoyed your offline Mind Map. There's lot's of 2.0 gold out there and Twitter is a nice sweet cherry on top of it.

[Maria Gudelis]

Originally Posted by Michael Kopec

Thanks Maria. I also enjoyed your offline Mind Map. There's lot's of 2.0 gold out there and Twitter is a nice sweet cherry on top of it.

thanks Michael! Glad you like it! Twitter Gold it is indeed! Cheers, M

[ryanbessling]

This has to be one of the best threads on Twitter that I have seen on the WF.

Maria, you made me think outside the box!

I was only using some of these techniques and charging a lot less money just for my online customers who still didn't know much about Twitter other that it was HOT!

Thank you,
Ryan Bessling
Tweet Riches - The most viral Twitter service on the planet!