5 reasons to add a newsletter to your web or blog
Even though is pretty clear that email is one of the most powerful and effective online marketing techniques, too many times when I talk about it with clients and friends, I still keep hearing questions like:
• Isn't email old -fashioned?
• Isn't rss much more direct?
• Isn't is better to get into social media marketing?
• Doesn't blogs substitute newsletters?
I understand that a lot of people are jumping into de new social media marketing bandwagon because I think it will be something huge in the near future. But, what I don't understand is why all these people are throwing away the communication channel that is, and will be for many years, the most important in the internet, and also the online marketing technique with the biggest ROI: the email. These are the 5 reasons to start a newsletter:
Newsletters create loyal users or readers
Most of the readers or users of your web or blog never come back. Despite your best efforts, a big majority of your traffic arrive from search engines, another web or blog, a social networking site, consumes what they want and leave.
If you don't find a way to hook your visitors of our web or blog, most of them will never come back, not because the web or blog is bad, but because they will forget about it and wont have a way to remind themselves about your site.
Offering a newsletter subscription you are giving your visitors the opportunity to sign up and be part of your list. That way yoi will be able to remember them about your web or blog inviting them to come back. The same can be said about rss feeds, but I talk about this below.
Newsletters drive page views and traffic
Newsletters generate a lot of traffic the day that are sent and the next day. You can use our newsletter to highlight new posts on our blog or new sections on our website. If we are launching a news product and we need a burst of traffic the newsletter can be great for this and will help with the take off of the product.
80% of your readers doesn't know what is a rss feed
Most of the tech savvy guys know what an rss feed is, but no all of them really use it. Outside, in the real world, almost no one knows about rss, in fact, just the 11% of the people knows. On the other hand, 100% of the internet users know about email, and use every day. Unless your audience is very tech savvy, the email newsletter subscription will be much more efficient.
You can segment and target your audience
Using a tool like Pixelnews to run your newsletter will give you access to a lot of stats and information that will help you know what your reader and users are interested in. Tracking the opens and the links will allow you to segment your readers by interest and will help you to target and personalize much more your messages.
You can monetize it
The newsletter opens a new way to get some profit for your website or blog. You can either use it to promote affiliate programs or you can also sell ad space in it. Advertisers are willing to pay a high CPM because newsletter readers are more loyal and will pay more attention to those ads.
• Isn't email old -fashioned?
• Isn't rss much more direct?
• Isn't is better to get into social media marketing?
• Doesn't blogs substitute newsletters?
I understand that a lot of people are jumping into de new social media marketing bandwagon because I think it will be something huge in the near future. But, what I don't understand is why all these people are throwing away the communication channel that is, and will be for many years, the most important in the internet, and also the online marketing technique with the biggest ROI: the email. These are the 5 reasons to start a newsletter:
Newsletters create loyal users or readers
Most of the readers or users of your web or blog never come back. Despite your best efforts, a big majority of your traffic arrive from search engines, another web or blog, a social networking site, consumes what they want and leave.
If you don't find a way to hook your visitors of our web or blog, most of them will never come back, not because the web or blog is bad, but because they will forget about it and wont have a way to remind themselves about your site.
Offering a newsletter subscription you are giving your visitors the opportunity to sign up and be part of your list. That way yoi will be able to remember them about your web or blog inviting them to come back. The same can be said about rss feeds, but I talk about this below.
Newsletters drive page views and traffic
Newsletters generate a lot of traffic the day that are sent and the next day. You can use our newsletter to highlight new posts on our blog or new sections on our website. If we are launching a news product and we need a burst of traffic the newsletter can be great for this and will help with the take off of the product.
80% of your readers doesn't know what is a rss feed
Most of the tech savvy guys know what an rss feed is, but no all of them really use it. Outside, in the real world, almost no one knows about rss, in fact, just the 11% of the people knows. On the other hand, 100% of the internet users know about email, and use every day. Unless your audience is very tech savvy, the email newsletter subscription will be much more efficient.
You can segment and target your audience
Using a tool like Pixelnews to run your newsletter will give you access to a lot of stats and information that will help you know what your reader and users are interested in. Tracking the opens and the links will allow you to segment your readers by interest and will help you to target and personalize much more your messages.
You can monetize it
The newsletter opens a new way to get some profit for your website or blog. You can either use it to promote affiliate programs or you can also sell ad space in it. Advertisers are willing to pay a high CPM because newsletter readers are more loyal and will pay more attention to those ads.