Do I Pick A Hot Profitable Niche Or Something That I am Passionate About?

This is the sort of question that I get asked all the time and that I see asked on forums on a regular basis.

Should I target the most profitable niches or just ones I am passionate about? :confused:

Here are my thoughts and my reasons why. Hopefully my thoughts and ramblings my help a few people.

The truth is that, you could do either successfully. However, in an ideal world you would try and combine both.

So you would be looking for a hot, passionate, buying market that you either already know about or that you are really interested in.

Lot's of people teaching how to make money online will probably tell you to go for the hot buying market.

However, in my experience, this is one of the reasons why people don't stick at this long enough to make serious money.

It's one thing to know that there is lots of money to be made from selling products to do with curing diabetes, it is quite another to have the discipline it takes to research the topic properly and write about it consistently.

If you find it boring then you are going to be hating everyday you are working on your business . This is not healthy and it is a receipt for failure, for all but a few.

Unless you start making good money pretty quickly so that you can outsource your content, there is a good chance that you will lose interest and either move onto the next project or give up all together. This is a very common thing I see happening online.

Does this sound like you?

At the moment with all the jumping around and algorithm changes happening with Google if you are just starting out and you are not targeting a niche you are passionate about, or at least interested enough in to want to learn and research more about it, then you probably going to get discouraged very quickly and next week you will be posting on the forum about how you are giving up and it's all a scam and con and there is no money to be made online, or that the only people making money are those selling products on how to make money (which is total a lot of rubbish by the way).

My advice is that if you already have some experience at making money online and have a budget to outsource things like content, then entering any hot hungry niche, whether you are really interested in the topic or not, might work fine for you.

However, if you are new to this or if you haven't had lots of success I would start off by looking at what you know about already. Think about what your job is about. What have you been doing so far in your life or what are hobbies or interests that you have. Also think about things you enjoy now or would enjoy writing about.

Unless you have some money to begin with you are probably going to be doing a lot of the writing and content creation yourself at the start and it will make it easier if you already know about the topic so you will not have to do as much research.

That said, the topics you know about might not be suitable topics for various reasons, perhaps you have had enough of dealing with that topic in your life or day job and you want to write about something different or maybe that topic is just not profitable enough to be worth your while.

These are the types of questions that can only be answered after you have done some more research.

What you want to be doing is coming up with things that you are passionate about. If you are passionate about it then there is a chance that others might be passionate about it. If they are not, then that will be become clear while doing your research and you will have to think of something else.

It is a waste of time trying to create a business around a niche that nobody is passionate about or that nobody is buying products in.

You want to match your passionate niche with a problem. So if you have a passion for dogs as an example you need to explore potential problems that you can fix relating to dogs.

There's a lot more to it, but the above should give people that are just starting out, or those that aren't having much success currently, a good idea to get them started down a path that they can stick to and that will lead to them creating a profitable business that they will actually enjoy.