Alexa Smith: A little help please :)

4 replies
Currently entering into the world of clickbank any moment now, I've read a ton of post by Alexa Smith on here because its just filled with soooooo much value!

I’m new to internet marketing and have one website so far - made $200 profit in 10 days and its the sweetest tasting income ever - a distinct flavor of passive awesomeness. (and I’m working on a site for my mothers mortgage business that currently has zero leads coming in from online)

Now that I’ve made money online I cant look back.

I think the next step for me is ClickBank.

Naturally, later on I will begin to have a bunch of niches/markets that I expertise in, but to start I’m going to choose just one, grow it, then choose another, grow it, etc

I’m about to pick my first product to promote and I have a couple questions tossing and turning around in my mind:

1. Choose a market or smaller niche? I feel like choosing a market and positioning yourself as an expert would allow you to grow a list that could potentially buy a bunch of different products from you instead of a smaller niche list that only has needs for 1 product? (Alexa, with your cauliflower soup example (I loved that post, got so much out of it) - I wonder, after they buy your "soup information product" -how much more soup products can one possibly buy? - and what other products can you market to that list that is such a narrow niche? and how many articles can you possibly write about cauliflower soup without it just being regurgitated content over and over, especially at 5 articles a week? (I know it was just a silly example for a niche, but the I feel i have the same thoughts on any micro niche)

It seems obvious that I don't want to direct my traffic directly to the affiliate sales page- I want to first send them to my “review page” to “pre-sell” them and to get their e-mail with some kind of free-give-away of value. And create a list.

2. Ok so, do I direct my paid traffic to my own “squeeze page” to get the e-mail out of them? or i direct my traffic to this “review page” (which I feel is just a blog page with advertising for your CB product along the side)

3. If this is so, where do these squeeze pages come into play? (ahhhh I’m confused now)

4. What does one of these review sites look like? A frequently updated blog? I’m assuming, with an opt in for your freeby on the side, along with an ad for your CB product? any chance someone wants to share an example of one of their “review pages” ? I promise I wont show anyone

5. How do you create a syndication list to send out your articles, for your article marketing? Just start off by putting it on eza then “track down the people using it and offer them 5 more articles and have them join my syndication-list...” how do I track them down?

Thank you for any and all input!
#alexa #smith
  • Profile picture of the author Seatbelt99
    I'm sure Alexa will find this thread and reply to your questions, but just for future reference.

    Any time you need the 'Alexa the great' simply title your thread something like, "Article syndication is dying" or "If your site's content is not 100% unique you'll never make a dime".

    It works like the bat signal and she'll swoop in to help you in no time!



    Honestly, I think the Warrior community should give her some sort of award. She is (at least for me) the most helpful person on the forum, by far.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by rhopkins90 View Post

    have one website so far - made $200 profit in 10 days
    Ooh, well - that's got you off to a nice enough start.

    Originally Posted by rhopkins90 View Post

    1. Choose a market or smaller niche?
    I don't think there's a "right answer" to this: it depends on many things, and especially on how you're going to draw traffic to your site. (If you're looking at SEO as a traffic source, for example, you might do better with a smaller niche?).

    Originally Posted by rhopkins90 View Post

    I feel like choosing a market and positioning yourself as an expert would allow you to grow a list that could potentially buy a bunch of different products from you instead of a smaller niche list that only has needs for 1 product?
    Yes - "single product niches" do have this drawback. But there are plenty of not-much-bigger niches with multiple products available?

    Originally Posted by rhopkins90 View Post

    - I wonder, after they buy your "soup information product" -how much more soup products can one possibly buy?
    Not many, Benny. But they can buy related things, I think? Other "first courses"? Other viscous liquids? Other nutritious quick-and-easy meal choices to make with a blender? Other blenders for the kitchen? Other kitchens for the house?

    Originally Posted by rhopkins90 View Post

    how many articles can you possibly write about cauliflower soup without it just being regurgitated content over and over, especially at 5 articles a week?
    Well, my 5 articles per week covers me for 8 sites. Each of my niche sites gets 3 new articles per month, not 5 per week. Remember: it's not about the number of articles you have - it's about how widely you can get them syndicated in front of already targeted traffic.

    Originally Posted by rhopkins90 View Post

    I want to first send them to my “review page” to “pre-sell” them and to get their e-mail with some kind of free-give-away of value. And create a list.
    Certainly.

    I don't do that from a "review page", myself. (Have just been discussing this with someone else). I think it's really difficult to opt the best people in from a "review page".

    Originally Posted by rhopkins90 View Post

    2. Ok so, do I direct my paid traffic to my own “squeeze page” to get the e-mail out of them?
    This is certainly a tried, tested and proven option and one that works for really large numbers of people.

    Personally, after extensive testing, I find that I always do better from lists built with other types of opt-in pages, so I don't use squeeze pages any more - but it took me a long time, and a lot of testing in different niches, to reach this conclusion, and of course I can't promise it's also true for everyone else.

    Originally Posted by rhopkins90 View Post

    or i direct my traffic to this “review page” (which I feel is just a blog page with advertising for your CB product along the side)
    I think a blog page with advertising for a CB product is going to make a really bad opt-in page. I think you may lose the "highest probability future customers" that way. I would.

    Originally Posted by rhopkins90 View Post

    3. If this is so, where do these squeeze pages come into play? (ahhhh I’m confused now)
    Here are a few posts connected with squeeze pages which may help ...

    1 Page Squeeze Site for List Building
    I don’t believe this! Higher opt-in rate, fewer sales
    What gets peopole to sign up?
    Squeeze Page on Landing Page a Turn Off?

    Originally Posted by rhopkins90 View Post

    4. What does one of these review sites look like?
    Others will answer this - I can't (not using them, myself).

    Originally Posted by rhopkins90 View Post

    5. How do you create a syndication list to send out your articles, for your article marketing?
    Gradually.

    You search out ezine publishers and webmasters. Some specific suggestions/tips on starting a syndication-list ...

    Ezine publishers:
    Directory of Ezines (excellent, includes a good advisory service too, but not free)

    Ezine Directories Top 20: The pick of the best ezine directories on the Net (not as good/helpful)

    Webmasters:
    Use search engines to find sites in your niche ... and this article by expert article marketer Anne Pottinger will help, too: Article Syndication To Benefit and Grow Your Business | Internet Marketing and Publishing

    Also widely recommended: an e-book by Paul Myers, on this subject: Content Cash System, A New Approach To An Old System by Paul Myers.

    Also, the methods described in this timeless classic: Turn Words Into Traffic (by Jim and Dallas Edwards) have been working successfully for over a decade and still are, now.

    I send potential re-publishers an article (just one, the best one you have that's most appropriate for their site), not a link to one. And not one that's published at EZA (yet).

    I send it in an email, not as an attachment (which often won't reach their inbox and/or won't be opened), and I write a "covering letter" from their perspective, telling them why I like their site so much, what I got from it, what particularly interested me about it, why I think my article will be of particular relevance and interest to their readers, and so on. The initial email you send is the start of the relationship you plan to build with them, and as the saying goes, you don't get a second chance to make a first impression. It needs to be very carefully written. Put yourself in their position and ask yourself what would interest you most, and what you'd say "yes" to.

    Originally Posted by rhopkins90 View Post

    Just start off by putting it on eza then “track down the people using it and offer them 5 more articles and have them join my syndication-list...”
    Nah ... that's only passive syndication. It can be great (and it got me started) but it's variable, unreliable, inconsistent and add other similar adjectives to taste before blending with a cauliflower. You need to do active syndication (as described above), to take it seriously.

    Originally Posted by rhopkins90 View Post

    how do I track them down?
    I just paste a ten-word chunk of my article into Google (between inverted commas), and wherever it's been published and indexed, it'll show up in the results. I'll know whether it's been taken from Ezine Articles (if I don't already know the person who's re-published it, it almost always has) because in that copy of it, I've replaced a comma somewhere in the article with a semi-colon, just to make it easy to identify later; nobody but me will ever notice this, but it's a useful trick.

    That covers me for websites. Not for every ezine which has used it, admittedly, but some ezines do have a copy archived online, and I'll find those.

    Or you can set up "Google alerts" for them.

    On the subject of list-building and communicating in general, and specifically with reference to how you set up your website with the opt-in, and how can you use the "free report" (or whatever you call it) to make quite sure you get a high open-rate for the later emails, this post may help: http://www.warriorforum.com/main-int...ml#post6123982

    Good luck!
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  • Profile picture of the author rhopkins90
    Thank you very much Alexa, this was super helpful.

    Some awesome tips and advice. Just what I was looking for.

    So great of you to be giving so much value to this forum - Amazing. If you ever do a seminar it would be in full attendance, I know I for one would love to hear you speak on Internet marketing for an hour or 2, or more

    Now I'm going to spend some time looking over all these resources you've provided me with!
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  • Profile picture of the author Jennifer Koebele
    If you are still looking for info on review pages, check out Tiffany Dow. She has a WSO now that is about reviewing a different niche but it's still relevant. Also, there are guides specific to product review on her mini mart site.
    Signature

    PM me for pricing on your next project!


    Jennifer Koebele, MS Ed.
    Writing in the Niche NEW SITE!!!

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