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A Quick PPC Tip ... How To Instantly Increase Your ROI

by Raydal
7 replies
Apart from using negative keywords you want to qualify your
PPC prospects as cheaply as possible and one way to do this
is to include the price in the PPC ad itself.

For example:

Money Making Widget
Make all The Money You Want
With This Amazing Tool ($97)

People already know the price so at least if they click on your
ad you know that they are prepared to buy. Now combine this
with a "surprise discount" on your website. So when they come
to your site they realize that the price is really $37 dollars.

This works similar to those annoying "wait before you go"
discount scripts.

Try it. You'll be surprised how this work to reduce you PPC charges
and increase your ROI.

-Ray Edwards
#ppc #quick #tip
  • Profile picture of the author LB
    Hi Ray,

    There is only one "catch" with this. Prior to quality score this was a superb tactic.

    However, nowadays Google factors in CTR to your quality score. If your ad is filtering the "browsers" from the "buyers" your profits will go up but your CTR will go down. If it drops too much then Google will drop your quality score and either your position will drop or your bids will increase...perhaps exponentially.

    Just a consideration.

    The idea of the discount is interesting though.
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    • Profile picture of the author Raydal
      Originally Posted by LB View Post

      Hi Ray,

      There is only one "catch" with this. Prior to quality score this was a superb tactic.

      However, nowadays Google factors in CTR to your quality score. If your ad is filtering the "browsers" from the "buyers" your profits will go up but your CTR will go down. If it drops too much then Google will drop your quality score and either your position will drop or your bids will increase...perhaps exponentially.

      Just a consideration.

      The idea of the discount is interesting though.
      On split ads I notice that there is a slight difference in bid price
      but the ROI is still higher even with the increase in price.

      -Ray Edwards
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      The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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      • Profile picture of the author LB
        Originally Posted by Raydal View Post

        On split ads I notice that there is a slight difference in bid price
        but the ROI is still higher even with the increase in price.

        -Ray Edwards
        Well, obviously profits are what matters. It's certainly something people should test, just have to watch quality score issues if you're doing it to an already existing campaign.

        I also think it probably depends on the niche. A lot of people seriously do not have any plans to buy something and then end up purchasing after reading a great sales pitch.

        In some niches, a purchase is a forgone conclusion depending on the search.

        Another way to qualify people is to use obvious words like "buy" "purchase" "order" and even phrases like "instant access" can imply there is something for sale.

        Out of curiosity...how much would you say your CTR declines when including the price in the ad?
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        • Profile picture of the author Raydal
          Originally Posted by LB View Post


          Out of curiosity...how much would you say your CTR declines when including the price in the ad?
          On average about 0.1% for under $50 products and about 0.5%
          for for higher prices.

          -Ray Edwards
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          The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Kenneth L
    This is an interesting dilemma with PPC.

    The key is always, ALWAYS to think about money. It's easy to get caught up in Clickthrough rates etc and forget about the main objective which is how much you make.

    That's why it's important to measure CTR and CR (Conversion Rate) and R.O.I (If testing price/offer/payments/processors, etc.)

    R.O.I can always be fools gold at times because at a lower position you may make a higher R.O.I. BUT lose out in terms of volume.

    The one measure that EVERYTHING always comes back to is profit.

    Now in everything I always remember the key is money.

    Anyone who thinks this is excessively capatilistic would be wrong. If you sell something you're proud of then sell as much as possible.

    Hope this helps,
    Kenneth
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  • Profile picture of the author laurelwachtel
    Interesting idea, qualifying your buyers and surprising them with a "discount" when they arrive on your web or sales page. I would think this would be most effective in targeting your customers directly and eliminating any non-buyers to website as opposed to just listing the general terms of your product in the ad. Nice post, I like it!
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  • Profile picture of the author AndreVas
    Raydal, please show us how to scam & lie to people: BEWARE: Ray L. Edwards STOLE my US$3000.00
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    "There is nothing either good or bad, but thinking makes it so." - W. Shakespeare

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