How to best interact with your list to get sales
So I'm in the process of building up my first little e-mail marketing list building site and process. Previously I've made an online store that offers services that I've outsourced and am not focused on list building on that one.
This new site is not live yet and I havent signed up for Awebber yet, but heres what it looks like right now and the plan that goes along with it...
-I've built myself a nice landing page/squeeze page with a great video.
-Written up a badass e-book that I know people are going to get a lot out of.
-in the Ebook I connect with people, and let them connect with me on a personal level.
-On the Thank you page after they opt in it sets expectations of what they can expect from me as far as e-mails and approximately how frequent and what will be inside.
-I plan to make a huge series of videos uploaded to youtube week after week filled with valuable information and things like FAQs and should ask questions (all with optimized titles and descriptions to make them easy to find)... all videos linking to my landing page from the description. Anyone searching out these videos would be in my target market.
-Between both the videos and the E-book, I inject a lot of personality and feel like my viewers and readers will connect with me and like me a lot.
-All the while I've been keeping in mind all the things I've read on here from the people who seem to know exactly what their talking about, as well as everything I intuitively know about how to build a connection with people and foster a relationship.
-I've built it up like a "we're in this together" mind set, and encourage people to e-mail me with questions
-With these questions I'll be able to make little video answers for them, so they will help provide me with video content to be able to continually make videos.
-Besides the Youtube traffic, I'll be doing some PPC, solo ads, eventually ad swapping, and also a few other things I've learned about though this forum to get traffic to the landing page/squeeze page.
So thats what its looking like right now. How does all that sound?
Now heres what I'm curious about...
1. Should I put an offer on my thank you page after they opt in and get the ebook?
2. I've read Alexa say that she has found sending e-mails on day 1, 3, 6, 10 and 15 and thereafter at 5/6-day intervals is what she's found to be best. - So I guess I should have these e-mails pre-written, and set to automatically send after 1, 3, 6, 10 and 15 and thereafter at 5/6-day - So I should pre write at least 7 e-mails before I even make the website live, right?
3. Now I know these e-mails should all be super value giving and each one should entice them for the next one, right? But after how many e-mails can I try to sell something to them. On the 3rd e-mail? and how should I go about doing so?
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