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Price point testing... $27, $37, $47, etc.?

by MitchVD
11 replies
Hey All,

We've got a big product launch coming up with a lot of traffic headed our way. A big question is looming: What price to start with?

OK, so I know the name of the game is testing with anything and everything. This is already part of the plan. I also know there are a million factors, from niche to the actual product bundle... BUT if anyone has tested, has test results, or knows a resource of where to look for test results, I'd be much obliged... even if it's in an odd niche.

Basically, it will be a low-end product with upsells. It's in the general wealth niche and there are 12 audio modules with a PDF report. A few members of the team are pushing for $37 to start... but the other numbers floating around are $27 and $47... but ultimately I'm open to any suggestions.

Thoughts? Resources you'd recommend? Etc.?

Thanks in advance!

Mitch
#$27 #$37 #$47 #point #price
  • Profile picture of the author Horny Devil
    Banned
    Similar thread covered here:

    http://www.warriorforum.com/main-int...-no-cents.html
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  • Profile picture of the author Prashant_W
    Create 3 sales letters, each promoting the product at one of the 3 price points.

    Drive traffic equally.

    Tabulate the results.

    Voila, you're done.
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    • Profile picture of the author MitchVD
      Thanks guys,

      I saw the cents vs. no cents post, but that's all focused around one price point. And yes, Prashant_W, we want to split test the prices, but we have some vocal members on the team that don't want to test that first. As it goes...

      Regardless, I'm more interested in knowing of anybody else's price test results, or anybody that knows of reports written about this.

      Thanks for the speedy replies,

      Mitch
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      • Profile picture of the author Prashant_W
        Originally Posted by MitchVD View Post

        Thanks guys,
        And yes, Prashant_W, we want to split test the prices, but we have some vocal members on the team that don't want to test that first.
        Tell them to grow up. Testing is the only viable solution to virtually every "should I do this, or that" styled question.
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  • Profile picture of the author jamesrich1
    $27 is a great front end price.
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    • Profile picture of the author glowworm
      Banned
      The only sure-fire way is to split test the prices first, despite what the 'vocal' members on your team think.
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  • Profile picture of the author magicmarcus
    add more value and put it at 77 or 127, add personal support and put a $37 continuity as well. just my 2 cents

    sometimes standing out with price is important. especially if you have a story and a reason for charging more.
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  • Profile picture of the author Zults
    Split test, Week one offer at lower price, Week 2 offer higher, week 3 offer highest.

    See which one gives you the least amount of headaches and see how many orders you get each time.
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  • Profile picture of the author bigcahuna3
    I personally don't think the $7 method works better, but who knows. Its all about testing really.
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  • Profile picture of the author madhushan
    The price tags ending with .95 and .99 convert better, I don't know why...
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    • Profile picture of the author JohnMcCabe
      You left out $29, $39 and $49. Regardless what some say, '7' only seems to be the magic number in the IM field, and that basically comes from one test many years ago. IMers get so accustomed to prices ending in '7' that they accept 'that's what works best'.

      In the real world - I'm guessing that's the market for a product on 'general wealth' - prices ending in '7' are rare. 9s and 5s are where it's at. So throw in $25, $35 and $50...
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