7 replies
So far, I've only had a few people sign up for my newletter but I have a few questions:

How often is good to send a newsletter?
Do I wait until I have more people before I send my first one?
What the heck do I send in the newsletter?!
What do you send?

Thank you
#newletter #questions
  • Profile picture of the author Wilco de Kreij
    Well, it all depends what you said they would get after they subscribed

    It's not just about "getting some emails and spam them". It's about building a relationship with these people Try to send some awesome stuff - things of real value. Things of which you think "I should charge them for this" - but instead you offer it for free. That's what builds trust

    Good luck!
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  • Profile picture of the author adsassist
    My free newsletter "Success Grenade" is sent every week. I have it set up for 58 newsletters.

    The first one is sent right away alone with my free eBook.

    After that its every 7 days.

    Keeping your customers happy with value is key.

    I know my customers will all ways get value for the duration they are on my list.

    I still haven't even tried to sell some thing. I want to make sure my list sees the value before I sell them some thing. Get that trust and show them I'm here to help. Then some of them might buy a product from me.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by adsassist View Post

      I still haven't even tried to sell some thing. I want to make sure my list sees the value before I sell them some thing. Get that trust and show them I'm here to help. Then some of them might buy a product from me.
      58 weekly newsletters with no sales offers? That could easily backfire on you, as you are setting yourself up as their buddy or pal, and then when you actually ask them to spend money, they feel betrayed.

      "I thought you were my friend, and all you really wanted to do was sell me something..."

      It's kind of like the girl who falls for a guy who tells her he loves her, then finds out all he really wants to do is get into her pants...

      If your newsletter is about making you money, then you need to build a business relationship with your list. If it takes you over a year of weekly newsletters to show them the value, maybe you need more value...
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    • Profile picture of the author ShaneBoyd
      Originally Posted by adsassist View Post

      My free newsletter "Success Grenade" is sent every week. I have it set up for 58 newsletters.

      The first one is sent right away alone with my free eBook.

      After that its every 7 days.

      Keeping your customers happy with value is key.

      I know my customers will all ways get value for the duration they are on my list.

      I still haven't even tried to sell some thing. I want to make sure my list sees the value before I sell them some thing. Get that trust and show them I'm here to help. Then some of them might buy a product from me.
      "Success Grenade" eh? I know that system. I was part of that marketer's coaching program for a while and learned A LOT. One of the things I learned was to DITCH that email program and build your OWN list, with your OWN product and write your OWN offers.

      The trouble was, whenever I'd send a promotional email, it would get spammed. Not because the copy was bad, or the offer was bad, but because the tonality was way different and my list wasn't used to getting that kind of stuff. They were conditioned to the "Success Grenade" newsletter crap.

      I had to ditch the entire list of nearly 500 names and start over.

      Lesson learned.
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      • Profile picture of the author adsassist
        Originally Posted by ShaneBoyd View Post

        "Success Grenade" eh? I know that system. I was part of that marketer's coaching program for a while and learned A LOT. One of the things I learned was to DITCH that email program and build your OWN list, with your OWN product and write your OWN offers.

        The trouble was, whenever I'd send a promotional email, it would get spammed. Not because the copy was bad, or the offer was bad, but because the tonality was way different and my list wasn't used to getting that kind of stuff. They were conditioned to the "Success Grenade" newsletter crap.

        I had to ditch the entire list of nearly 500 names and start over.

        Lesson learned.
        Right now its a learning processes for me.

        I have been struggling on making my own product.

        I thought I would use this system as its known to work.

        Get my feet wet before I swim.

        As for when you should send your first newsletter. Right away.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by little grey View Post

    How often is good to send a newsletter?
    How often do you have something valuable to say? Most of the time, I try to send something weekly on a list billed as a 'newsletter'.

    Originally Posted by little grey View Post

    Do I wait until I have more people before I send my first one?
    Start sending when you have at least one subscriber. Waiting until you have some certain number pretty much guarantees that the first people who sign up forget they did. This results in spam complaints.

    Originally Posted by little grey View Post

    What the heck do I send in the newsletter?!
    What do your subscribers want to know?

    Originally Posted by little grey View Post

    What do you send?
    Most of my 'newsletters' are like mini-magazines. There's a note from the sender (me under whatever pen name), usually an article but sometimes just some links to stuff I think they'll like (videos, shared docs, etc.), most of the time a link to a product or download or review - leading to something to buy. Close up, ask for feedback and suggestions, acknowledge feedback and suggestions, etc. PS with a soft offer of some sort - sometimes free, sometimes not.

    Mix and match according to your feedback and stats.
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  • Profile picture of the author ShaneBoyd
    Originally Posted by little grey View Post

    So far, I've only had a few people sign up for my newletter but I have a few questions:

    How often is good to send a newsletter?
    Do I wait until I have more people before I send my first one?
    What the heck do I send in the newsletter?!
    What do you send?

    Thank you
    I had a coaching program for preachers back in 2008. (Decided I didn't like it and ditched the entire thing in 2009)

    I would send out a "weekly church marketing tip" and a "daily church marketing tip"

    The newsletters I could write well in advance. I would sit and write out an entire month's worth of newsletters and daily tips in one weekend. Then plop them into my auto responder and BAM! Done.

    But they were weekly. So I had to have an actual "Start" day. So the offer on my website said something to the affect of..."To get your church marketing newsletter sent to your inbox every Tuesday morning, Click Here"

    You see, I conditioned my readers from day 1. If they opt-in on Wednesday, they don't get my newsletter for almost a week.

    HOWEVER! I wrote one introductory newsletter to "tie them over" until the full newsletter came.

    So as soon as they opt-in...send them something. Then send your newsletter weekly.

    Hope that helps.

    Shane

    My members loved it and it was easy for me to implement.
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