Jewellery Website - Your Input Needed.

5 replies
I'm in the middle of creating a jewellery website Blue Topaz Earrings but i think there's a vital something missing that i can't put my finger on. :confused:

I think it looks ok and i know it needs more content on the front page and articles in general but apart from that what do you think i could do to improve on on the homepage that will make it more appealing to a potential buyer?

I was thinking of getting rid of the store section altogether (as datafeeds are too much hassle for me keep updating) but not sure what to replace it with.

If you have a website similar to this, what features/layout do use to maximize your conversions in this niche?

Thanks.
#input #jewellery #needed #website
  • Your header looks generic.

    There are no pictures of blue topaz earrings above the fold. The ones in the slideshow are too small to see.

    The whole site screams "affiliate!"

    There's nothing there to inspire trust. It's just another anonymous site by someone who wants to collect commissions, not form a relationship with the prospective buyer. You don't seem to know much about the subject.

    The content is generic and looks like the keywords have simply been plugged in.

    You've got a banner ad from a diamond company on a site supposedly about blue topaz earrings.

    In summary, women crave trust when they go shopping. Gain their trust.

    fLufF
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  • Profile picture of the author newbizideas312
    1. New header. Girls with diamonds..
    2. Give away something, a report on getting cheap diamonds, or 5 celebrity rings.. a bribe to get their email. Could be a pop up or on the right hand side.
    3. All your products should be on top menu I think.
    4. Increase credibility with a paypal graphic or celebrities..
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    • Profile picture of the author James Gladwell
      Originally Posted by newbizideas312 View Post

      1. New header. Girls with diamonds..
      2. Give away something, a report on getting cheap diamonds, or 5 celebrity rings.. a bribe to get their email. Could be a pop up or on the right hand side.
      3. All your products should be on top menu I think.
      4. Increase credibility with a paypal graphic or celebrities..
      Good advice. The only thing I'd add is your own logo for the site to further increase credibility. There are some great providers on Fiverr who can create great quality logos.
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      • Profile picture of the author ripley607
        Well, after reading Fluffythewondercat's brutal opinion looks like i need to go back to the drawing board.

        But instead of making flat statements like "the whole website just screams affiliate" (which it actually is) it would be helpful if you offered some useful insight on how YOU inspire trust etc, etc.

        As i said before the website is still not finished and i'm still looking for ways to improve it.

        Thanks to the other guys for your helpful input. i'll take note of what you say.
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  • Profile picture of the author rosetrees
    I agree 100% with Fluffy.

    This is what I would do.

    Either get rid of most of the home page content, or move it to the bottom of the page as content for Google to index. If I've come to your site as a buyer I'm not interested in an article telling me about birth stones, or a post telling me you are the no1 place for blue topaz earings.

    I've come to buy earrings. Sock it to me straight in the eye. Give me a selection of blue topaz earrings to buy.

    In other words, I would make the front page into a shop. Design your own shop, extract the photos from the relevant sites that you are an affiliate for. Add a description beside each product and design your own "buy now" button to put beside each [product. Add your affiliate link to each buy now button.

    Add a good range of products to make the shop appealing and engaging.

    Relegate the google fodder articles and stuffing to the bottom of the page. Visitors aren't interested in it.
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