3 Types of Email Follow-ups
- Emails that educate
- Emails that sell
- Emails that both educate and sell
On the service this seems obvious, however there are so many people out there who focus on #2 only (emails that sell). People who are really interested in building a lasting relationship with their list should focus on #1 mostly. Even when I send out a sales offer I accompany it with some education material that naturally leads into the sales offer (#3).
What are your thoughts? Are there people out there who just send out sale offers? How often do you send out educational emails only?
Tim
for the freedoms weak people give away for safety
~ Zig Ziglar
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