Boosting Your Conversion Rates
Focus on your bounce rate.
Specifically your most visited pages with the highest bounce rates.
When I consult with large corporate clients, this is one of the very first areas I focus on because 1) so many enterprises miss out on this detail and 2) because the payoff is almost always significant.
Sort your metrics by your pages that get the most visits. Then do a secondary sort by "bounces." The one or two pages at the top of that list will be your biggest offenders. They're the pages that both attract and lose the most attention.
Focus your efforts on fixing the problems there and you really will see a spike in conversion.