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Cash flow vs strategic business-building activities

by kencalhn
9 replies
I like to break my activities into two categories:

"Cash flow" actions: limited time sales promos for existing products, affiliate cross promos, things to generate fast sales to keep business going

vs

"Strategic" - business builders: developing new products, doing business development work w/partners via phone calls, creating new sites, etc

Anyone else? Do you split your activity into things like this, cash-flow vs strategic? Let's hear some examples...
#activities #businessbuilding #cash #flow #strategic
  • Profile picture of the author Ryan David
    Hmm. I would probably more refer to those things as income vs equity. Income is hustling is ringing the register for a one time sale. Equity is collecting email addresses for all customers. Basically parlaying one-time situations into residual sales
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  • Profile picture of the author Joseph Robinson
    Banned
    Admittedly, all of my activities are a cluster**** that go onto a to do list. I complete the easiest task at hand and move on. The end result is still the same.
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  • Profile picture of the author Adevictus
    I break it down into:

    Things that can be leveraged to make money and things that can not
    Signature

    It's all about the money...

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  • Profile picture of the author jamesrich1
    I'm with Joe Robinson I have a to do list that I run through. When I am working I use extreme focus to make sure I over-deliver in every area.
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  • Profile picture of the author kencalhn
    good points, agree re leveraged vs not; I'm finding though that my customers want more nonleveraged time (eg webinars and live support), compared to leveraged products like dvds/online courses, compared to years ago, which makes it challenging
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    • Profile picture of the author MarkSalmon
      Originally Posted by kencalhn View Post

      good points, agree re leveraged vs not; I'm finding though that my customers want more nonleveraged time (eg webinars and live support), compared to leveraged products like dvds/online courses, compared to years ago, which makes it challenging
      Can you leverage those webinars and live support into supplementary products? It seems the ideal solution.
      Signature

      You can follow what I am doing to grow my business at http://mark-salmon.com I've been self-employed for 13 years as a business consultant and internet marketer.

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  • Profile picture of the author Michael Franklin
    What's helpful is to create 2 sheets every day:

    to-do list
    time log

    With your to do list, you should plan for at least 75% of your daily activities to go towards activities that will directly or ultimately help you generate more sales.

    With your time log, track in 15 or 30 minute increments how you've ACTUALLY spent your time....

    The shocker will be that at first you will be spending much less of your time on the activities that produce bottom line results. So use both lists to help you get more focused on income generating activites!
    Signature

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  • Profile picture of the author williamk
    Banned
    I would definately go with cash flow. Normal Business building will come later on when I see that the venture is profitable. But it may vary with different mindsets.
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  • Profile picture of the author kencalhn
    right re leveraging webinars, I do the webinars, eventually turn them into dvds and/or downloadable premium products, then relaunch with those as bonuses for new webinars
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