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Sudden Drop in Opt-In Rates??

by ignitionmktg
1 replies
So I've been running an ad on business.com and Facebook for about 3 months. I typically get about a 12.5% opt in rate on my squeeze page. Not great, but enough.

This week, though, that rate has plummeted. I'm talking 4%.

I haven't made any changes to the ad...to the landing page...OR to the target.

What the heck is happening?
#drop #optin #rates #sudden
  • Profile picture of the author dndoseller
    I think those stupid email spam filters are getting tougher and tougher and so the opt-in email gets sucked into the junk folder.

    I notice it with my general correspondence too...its a pain.
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