Are Solo Ads worth it?

The result could be based on what you offer on squeeze page. Normally people will give something for free to get the list, then send sales page to the list.

Also note that that the people who are receiving these solo ads are used to seeing free stuff...so it will be harder to get them to part with their money if you send them to a free offer. So by all means, start by giving them something free. Once they get on your list, then you sell to them over time by warming them up.

You should try buyer list solo ads. It will convert better.

To get buyer solo, you could try this directory. Just ask the sellers if they provide buyers solo or not...
Reed Floren's Solo Ad Directory

Also, you should build relationship with the subscribers first, before you send offers. So the subscribers could see you that you really want to give value and not just want to sell something to them.

Ray, I think that you're on the wrong path.

Of course that the solo ads work. Like any other tool, solo ads advertising works... if you know how. Do you want a proof? Here it is: I'm quoting from you "I ran 2 ads, and ended up with a reasonable size list". So... the solo ads worked fine for you, there's no point to ask whether they're worth it or not.

In your case, it seems that the problem was what you did with your mailing list. But... the way you managed the list, the content sent to your list, etc are things not related very much to the solo ads question you have. The problem I see is very different than the problem you seen: the solo ads worked fine for you but then you didn't know how to take advantage of the asset you got. If I'm right , then that is another topic than the one you started

Adrian

P.S. Another problem - again not related to the solo ads themselves - might be your type of opt-in process. If it is single opt-in, then of course that some of the email addresses you got are worthless. But that's another topic and I won't develop it now.

P.P.S. Yet another problem - not related to the solo ads: the deliverability of your emails. For example, if you don't take care what content you broadcast, then many emails may land in spam folders. Don't forget that the wording is just one of the factors that influence emails deliverability. Etc, etc, etc

ive been using solo ads for months and have had great results using them

they may be some debate weather to use cpm or guaranteed clicks but i have found being guaranteed a certain number of clicks is far better and more proftable

if your concerned about your solo ad at all then send them your swipe to use but not before you join there list which they will be mailing to then you can what there sending

paul

Do Solo Ads work? The simple answer is yes they do.

However, you must focus on giving something of value away first, and
then having an OTO that is related to what you are giving away.

The money is not in the list, BUT the relationship that you build with
your list. So many marketers when they start, myself included, did not
follow this piece of advice in the beginning, and we had to change our
ways of thinking quickly.

So remember to build your list, but to also build a reltaionship with
them by giving away great content that they can use to grow their business,
this way they will trust you more, and be more likely to not just open
emails from you, but also start buying products that you recommend,
and earning you money.

Hope this helps,

Paul Power.

Solo Ads are indeed worth it. But remember, like most things in this world, this does not offer instant results.

To use Solo Ads successfully, one must utilize it step by step. It's much like catching fish. Give something of value and slowly build trust before you hook them and get income.

The usual suspects always jump onto these "solo ad" threads claiming their the best thing since sliced bread. Personally I think the traffic from solo ads are not very effective at all. Sure you can build a large list fast, but you need far more subs to make sales than you would from other traffic generating strategies. As Marcus pointed out above, these people are used to getting offers for freebies and they end up being on many, many marketers lists. You have to stand out from the crowd if you want these to work for you.

Personally I find banner ads to be far more effective. Solo ads work, but if your focus is on "coversions" then you are really pissing in the wind IMO. Conversions are far lower than many other traffic methods. So, they do work, but you need more subs to make more sales. With a much more targeted prospect, you need less subs for more sales. You need to stop following the crowd and think outside the box here.

The game is changing for these tried, tested and overused strategies. They work, but not as well as many on here will have you believe. It's not because they're lying, it's simply because they follow a strategy that yields some sort of results and rarely change direction to test other methods.

Just my thoughts though, you need to test for yourself. Create two lists to start out with. One for solos, and one for banner ads. Then see which converts better for you. If you find banner ads convert better, then you will be ahead of all these guys who just stick with their usual methods. You don't have to just use solos and banner ads for your testing though. There are many ways to drive targeted traffic to your INCREDIBLE offer that provides INCREDIBLE value

It's hit or miss. You have to experiment and ask questions too. I buy them for a software offer which is not particularly well suited to newbies. So when I approach someone to ask about buying a solo I ask about their list and experience level. If it's full of newbies looking for biz op stuff then it doesn't work for me. If it's people who at least have some experience and/or one or two or more sites up then they are better suited for my offer.

I just ran a solo today and it didn't go very well. I bought 150 clicks and only got 35 subs and no sales on the OTO they get after they subscribe. However last week I bought 200 clicks and got 85 subs and got enough sales on teh OTO to completely cover what I paid for the solo and made money on top. So with that one I made a few bucks and essentially got the subs for free. However today's didn't go nearly as well.

I will continue to buy them and tweak my funnel and see how it goes.

Solo ad works. I thought the same thing at first Tyke. But remember, if you bought a solo ad from a reputable solo ad provider, then you know the clicks are legit and the people who opted into your list are really interested in the subject matter.

After they opt into your list, a big part of it comes down to how good is your email marketing.

If nobody opens your email, then your subject lines need to be better. If nobody clicks on your link, then your email body needs to be better.

You know what I mean?

I know someone who buys a lot of these and he says it pays. But he spends a lot of time and effort tweaking his funnel and has successes and failures. He does say lists of freebee etend to produce more freebee seekers. Buyer lists are worth gold.

Like you I found that conversions were brilliant and my list was really growing, but the quality of leads was rubbish.

If possible try to get the IP address of the traffic to see which county it's coming from, and check the quality of the email address you're getting in your autoresponder. If it's a random series of letters then you're just getting clever bots rather than real people.

At the moment far too many sites have popped up selling solo adverts as it's the latest fad, and it's a case of buyer beware.

Stick to blogging and building relationships, and grow your list by creating your own report and giving it away via a mebership site. Much slower process, but the results will be better.

They can be worth it. Definitely a hit or miss based on what your doing.

There is no doubt , solo ads are worth it as they are one of the best investments that you can make to get traffic

firstly depend on ur niche, i assume it is IM niche.
Build relationship with ur subs,
at least 500 subs to actually see results,
i guess u have about 100~200 plus subs for the time being?

I have heard really good things about Solo ads and will be trying them myself pretty soon. Like one of the other people said here; it really just depends on how your sales funnel is set up, the kind of offer, etc

Solo ad works.. but you have to find the right target so as to get the right subscribers. Yes, I have free ebook to give away, but have to develop trust and relationship with these group of subscribers who only want free stuff. Need time to gain their trust before they are willing to purchase stuff from you.

Solo ad is a good investment and based on my experience, it works faster than another other methods to driving traffic. But you have to ensure that you buy your ads from the right person who can blast out your emails to QUALITY group of subscribers.

Before you buy any solo ads, you can check on these few points:
1. Check the seller's subscriber list, the larger the better
2. Read on reviews posted by previous buyers, buying rate is more important than opt-in rate. (as we do not want a list of subscribers who are looking for free items only)
3. Do not buy from anyone with no history of selling
4. Drop the seller a message to clear any doubts before ordering
5. Choose a good timing, eg a weekday 9am time to send out your ads

Ray!

I feel your pain man! Just like everything else that you see here on the forum, or on TV or on bill boards, you have to be careful that you are buying exactly what you think you are buying.

My own opinion is that most people are just trying to sell you crap that either you don't need or doesn't work as advertised.

This happens for a number of reasons:

1. The environment has changed and what worked yesterday no longer works and probably will never ever work again.

2. The people selling the product never tested it for themselves and are selling it because everyone else says that it's good and "should work." ... However, they are not the buyer, you are.

3. Plain and simple greed. The people selling the product know that the product will not work without some type of modification, but withhold the "secret" so that you will be forced to pay for the upgrade or upsell in order to get your money's worth. So, they get you in cheap... you don't get the desired result, but you're offered the upsell so that you can get what's originally promised.

Oh... but you don't want "mediocre" results, you want the SPECTACULAR results that were promised.

And so it goes on and on until you figure out the truth or stumble upon some version of using the product that actually gets you the results that you need to have.

Ray, with regards to solo ads, I would say study the guys who are selling the ads and look to see if it's the same testimonials popping up all over the place because a lot of these guys are on skype calls and they are working together.

Stay away from "safe swaps" or any other kind of "solo swaps" because the lists are burnt out on receiving "too many" offers.

Find out who is reputable and ask a LOT of questions before you buy. Don't buy clicks. Get on the "buyers list" and make sure you offer exactly matches the buyers list, so that they are not confused.

Make sure that the seller will either write the ad for you, or will let you write the ad so that it sounds either like it's coming directly from him, or it is written to sound like you are a trusted source and one of his best buddies.

Finally, deliver "YOUR OWN PRODUCT", not a bunch of rehashed PLR. People are sick to death of seeing the same rehashed crap. If you need to use PLR then change the graphics and rewrite the ebook completely.

Treat your list like your best friends and give the VALUE, not the same crap that they are seeing everywhere else.

Don't sell or swap your list of buyers for ANY reason. If you do, consider them already gone, because they will opt-out and will not want to see your face or name again.

That's my two cents, after dabbling in this business for the last couple of years.

Good luck Ray!

I wish you the best!

I think that solo ads are not as niche-specific as they may claim. What good is a guaranteed click if you have say a travel website, and your click is coming from an internet marketing niche, that click won't do you much good.

Solo ads would be wonderful that can cater to specific niches . . .