Using #1 Rated In Logo Slogan Against The Law?

by JeffHylands

Posted: 12 years ago 8 replies

INTERNET MARKETING

Hey guys I took over a new ecommerce store and am changing things around for conversion. Let's say your business name is Pets Are Us and your slogan is Your #1 Rated Pet Store or something along those lines. Would you say this is unethical even if you offer superior support? Or can it just be considered a tag line for higher conversions no harm no foul type of thing?

Thanks guys probably a dumb question but not positive on what to think about it at the moment.

#law #logo #rated #slogan

Adevictus 12 years ago

Do whatever you gotta do to get the conversions as long as it is legal, split test slogans to see what converts better.
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jamesrich1 12 years ago

Its a little in the grey area. Its a broad statement. If you said #1 rated by (some company) then its a little specific and would be considered lying. By saying the statement with no company or name behind it you could technically mean #1 rated by yourself.
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obin94 12 years ago

It is perfectly legal. How ethical it is, thats debatable. But lets say you took a "survey" of 5 people and they said that your site was the best, then it is a true statement.
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talfighel 12 years ago

Using the "#1 Rated Pet Store" is perfectly fine but I am not sure about the "Pets Are Us" name. Do you own the rights to it?
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- JeffHylands 12 years ago
  
  Originally Posted by talfighel
  
  Using the "#1 Rated Pet Store" is perfectly fine but I am not sure about the "Pets Are Us" name. Do you own the rights to it?
  
  hahah no that was an example im not even in the pet market but my logo is along those lines in my market.
  
  Thanks
  
  1 reply
  
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  FredJones 12 years ago
  
  So you are running an ecommerce store and selling pets in the store?
  
  I know, I know, you said pets are just an example, but could not help but laugh on that one.
  
  On a more serious note, I am not a lawyer but I don't think that it is illegal to make a #1 claim. It would be great, though, to show someone with some decent credibility rating you #1 - so nothing like managing this.
  
  Thanks
  
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JeffHylands 12 years ago

Thanks guys I was thinking the same thing. As long as I am not claiming that a leading business didn't rate me #1 thought it was ok but wasn't positive. You all are awesome thanks for the fast response!
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dave_hermansen 12 years ago

I've actually talked with an attorney about this. It's perfectly fine to claim to be #1 "something generic" but you can't claim #1 "something specific" without proof. So saying #1 dog house shop is just fine, but I wouldn't say something like #1 in dog house sales without some sort of proof.
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