A new way to calculate ACTUAL sales CB products generate???
Hi everyone,
Here is a simple way (my apologies in advance if it has been posted before) to determine roughly (yet reasonably accurately at the same time the sales a CB product generates - and the expected income for the owner.
Note: I accept that these calculations are rough and still give a wide range - however are far more meaningful than ClickBank's "Gravity" score.
Tools Used In This Example:
Free Clickbank Calculator
Quantcast - Home
Make Money with Clickbank ~ ClickBank Marketplace
Assumption:
Most products will only convert at between 1-2% - anyone that says their products convert higher will have one or more of the following:
1. An unbelievable offer
2. Outstanding copy
3. Follow up marketing via e-mail auto-responder
4. FAR more experience than myself (I'm still learning!!!)
That said here is our
Example 1: (05/03/2009)
Product: Energy 4 Earth - Renewable Energy Solutions
#1 Product in ClickBank for several categories
Quantcast.com estimates this site gets 302,000 visitors monthly
Taking our lower estimate of 1% conversion rate we get 3020 sales/month
Taking our higher estimate of 2% conversion rate we get 6040 sales/month
At $49.97 per sale this gets us a total sales of:
$150k/month - $300k/month in sales.
That $49.97 sales breakdowns to:
$33.92 75% Affiliate Commision
$11.30 PRODUCT OWNER
$4.75 Clickbank Fees
So we can see that the product owner with this example is receiving between:
$408k-$808k/year
$34k-$68k/month or
$1100 - $2200/day
NOTE: This method has it's flaws and doesn't take into account:
1. % referred sales - (the above examples assumes 100% referred) obviously with a low % referred the product owner would earn more than we estimate above.
2. It also bases our traffic estimates entirely on the data quantcast gives us - which doesn't take into account International Traffic (Outside US) which may influence our results by up to 20% or more.
3. Backend sales - which could increase total sales by 20% or more
4. Refunds - could reduce totals by 5% or more
Example 2: (05/03/2009)
This time lets take an obscure product
Competition Bbq Secrets (Barbecue Recipes | Barbecue Cookbook | Competition BBQ Secrets)
Quantcast.com estimates this site gets 6,000 visitors monthly
Taking our lower estimate of 1% conversion rate we get 3020 sales/month
Taking our higher estimate of 2% conversion rate we get 6040 sales/month
At $29.95 per sale this gets us a total sales of:
$1797/month - $3594/month in sales.
That $49.97 sales breakdowns to:
$13.35 75% Affiliate Commision
$13.35 PRODUCT OWNER
$3.25 Clickbank Fees
So we can see that the product owner with this example is receiving between:
$9600-$19200/year
$800-$1600/month or
$26-$52/day
Of course owning the product has the additional benefits of:
- making further money through upsells
- building a list of "buyers"
- selling products later via e-mail marketing
I hope this helps anyone out there - any comments welcome