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SEO Advice when Changing Old Web Page Names

by AussieT
2 replies
Hi
I need some advice about changing older page names to improve SEO

For example if I wanted to change a page name from widgets.htm to small_blue_widget.htm

Until the search engines index the new page, what should I do to make sure visitors who are directed to my 'old' page by the search engines do not get an error message saying the 'old' page cannot be found.

I believe I have read in the past about adding something to the htaccess file.

Can anyone offer some clear steps that I should take to not lose traffic.

Thanks
AussieT
#advice #changing #htaccess #names #page #seo #web
  • Profile picture of the author radhika
    I strongly advice that if your widgets.htm is already well indexed in the search engines, don't delete it.

    1. Create a page small-blue-widget.htm (use hyphens instead of underscrore) like you said.
    2. Move content from widget.htm to this new page.
    3. Write an article about blue widget and post it on widget.htm. Don't change title of the page either.
    4. Link to your small-blue-widget.htm from widget.html prefarably with an eye catchy image.

    I certainly don't advice to remove a well indexed page.

    But if you want htaccess code it should be like this:

    HTML Code:
    RewriteEngine on

RewriteCond %{HTTP_HOST} ^.*$
RewriteRule ^widget.htm$ http://www.yoursite.com/small-blue-widget.htm [R=301,L]
    .
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  • Profile picture of the author AussieT
    Thanks for the tips Radhika I will try out the first option and see how well it goes
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