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How do you do a Product/Service Launch

by Berg Canon
5 replies
Are there specific steps to take for a successful product/service launch.

Here's my issue...I am running into the same problem I have run across in the past. The leads, prospects, potential buyers whatever you wish to call them are trickling in. This is not what I want or need since the main focus of my presentation is done via a live webinar I need more than a handful of people.

What I have done so far is different things hoping each would catch on or go viral and provide me with the audience numbers I'm looking for but so far that hasn't worked its only resulted in a slow build up (thats good I guess but not what I'm looking for)

Reading thru a lot of threads in this forum I get the feeling that there is actually a RIGHT way to do a successful launch that will get me what I'm after (approx 100 ppl ata time to attend a free webinar)

Can someone shed some light on this for me? What the steps may be and in what order do they need to be implemented. Thank You
#launch #product or service
  • Profile picture of the author BloggingPro
    This is why lists are so powerful. Whenever you are ready to launch a product, service, or whatever, you have a built in relationship you can tap into to generate buzz. In terms of going viral? This simply doesn't happen over night and takes awhile for you to push the snowball up the hill.

    Look at anything that has gone viral. It is usually on the net for a period of time before the "millions" show up.

    But back to the list. It's crucial for a successful product launch. Is this your first product/webinar/service/whatever? Than build your list with this to get the ball really moving next time.
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    • Profile picture of the author Berg Canon
      Originally Posted by BloggingPro View Post

      This is why lists are so powerful. Whenever you are ready to launch a product, service, or whatever, you have a built in relationship you can tap into to generate buzz. In terms of going viral? This simply doesn't happen over night and takes awhile for you to push the snowball up the hill.

      Look at anything that has gone viral. It is usually on the net for a period of time before the "millions" show up.

      But back to the list. It's crucial for a successful product launch. Is this your first product/webinar/service/whatever? Than build your list with this to get the ball really moving next time.
      So what you're saying is that its kinda the chicken or the egg thing. You need to have people before you can get people. I guess I should've started with something that wasn't designed from the onset to require a lot of ppl maybe some sort of give away and then once I had a list then introduce my main objective. (Is this kinda what you're suggesting?)

      But I was also wondering if there were proper steps to take like a Press Release then a ????? followed by a ???? capped off with a ????? that sorta thing.
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  • Profile picture of the author Yadira Barbosa
    I got great results on my last launch creating a internal launch only for my list subscribers.

    This way they send me testimonials, feedback (thanks to feedback usually helps me to create a new bonus or bonuses to improve the value) and they become my first affiliates in the big launch.
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    • Profile picture of the author Berg Canon
      Originally Posted by Yadira Barbosa View Post

      I got great results on my last launch creating a internal launch only for my list subscribers.

      This way they send me testimonials, feedback (thanks to feedback usually helps me to create a new bonus or bonuses to improve the value) and they become my first affiliates in the big launch.
      I don't have any list subscribers. That wasn't something I focused on getting ( I know, I know) but I see the merit in what you're saying.

      Can you explain what you mean by "they become my first affiliates" I'm not sure what that means.
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      • Profile picture of the author Yadira Barbosa
        [QUOTE=Can you explain what you mean by "they become my first affiliates" I'm not sure what that means.[/QUOTE]

        The next step it's to set an affiliate program for the product, and I set them as affiliates for the product, and works great: they already know it, they can promote and recommend it to other people.

        Of course you must create emails, banners, rebrandable reports for them to use and keep them posted on all your launch process.

        Social media as twitter and a fanpage can help you to create a big buzz and your first buyers contribute with it. Remember people belivie in other peoples opinions not on the product creator opinion.
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