My first POF campaign, feedback please :)
I ran a campaign Friday/Saturday for a CB dating product and got the following:
Impressions: 35464
Clicks: 37
CTR: 0.104
Cost: 29 US$
A few questions:
- I think the CTR is pretty good as I have read the average CTR on POF is .15? Is it a good CTR in Warriors eyes?
- I am not worried about conversion in this campaign as it was a test. I got good CTR and good follow up clicks on the basic landing page I had to the CB product, 25 to be exact but zero conversions. The video is catchy and it should generate some sales. Should I increase the budget and see how it goes? The beauty of CB product is that I need only two-three conversions to get my investment back flat. Am I thinking correct OR it is a gamble?
- I noticed that most of the clicks were received from men earning under 25,000 US$. Should I be worried about this? i.e. less income?
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