My Wife Is Making A Fortune, Here's How

If you are recommending that people open their minds more to offline marketing I think that is an excellent recommendation.

Offline marketing is the ONLY reason I'm able to even post on this forum. If it wasn't the first thing I got involved in when coming to these forums, I'd still be working at a job I hate, full time making absolute garbage.

Now I work usually 3 days a week doing web design (to finish one site) charge $800-$1200 depending on the job, and its been one of the best things to happen to my life.

I can still work in sales selling basement waterproofing (figure another 10 hours a week) and the rest of my time I spend learning SEO/backlinking/marketing in general.

Offline is the FOUNDATION of my overall strategy now and ironically enough its given me the time I need to learn other things like online marketing.

There is SO MUCH you can do in the offline arena. Something else I do (once a month usually) is I walk into local contracting businesses and ask them if they would be interested in a round of "guerilla" marketing for their business. They ask what it is, I explain its setting up tables/presentations at street fairs to promote their business and get leads. I will usually run contests too like a "spin the wheel and win a free whatever" type game just to attract children who ALWAYS bring their parents over.

Thats one thing I noticed at these fairs if you can appeal to the children (or even the wives), they will always bring their whole family to the table which = great leads for your business.

I charge a set fee for a 1 day show/fair. Then I put ads up on CL (I already have contacts so I don't need to do this anymore) and 2 college kids come out (ideally 1 male/1 female) to do the actual promoting. I pay them $12/hr + commissions on jobs they sell.

All I do is oversee everything and make $800 for 6 hours spent at the fair. I don't do any promoting myself I just help get the content together. If they don't have banners I will either recommend an expensive company to do the banners, or create them myself for half price (I do a real nice job too I love photoshop).

Selling post card advertising with USPS's every door direct program is another thing you can do that worked for me like 6 months ago. But I find the table set ups to be MUCH easier to sell and much less a headache.

Anyways offline is where my heart is. Its so easy to think outside the box and come up with creative ideas the small business would love to pay for. All you need to do is TRY!

-Red

That's good stuff...my mentor actually told me that he has had better success offline marketing than online....think I'm bout to shake things up a bit

It all depends on what you are looking for if your more of a people person and you want to deal with businesses etc... then definitely offline is the way to go. This is true there is very good money to be made offline if you know what your doing!

If you do not really want to deal with the corporate world with a little less headache online is where it is at.

But for most people with decent internet marketing skills I agree you can make a lot more money going offline.

Tip: Do both!

Good use of incorpating online marketing skills to teach those offline. Most offline business owners have no clue about internet marketing, so i can only imagine how successful yall must be in your city.

sounds like a great idea,I am sure there are a lot of things internet marketers can teach to offline businesses including video marketing and a web presence.
Regards
vivi62

Does your wife mentor her clients one on one, or does she conduct workshops or some other form of a group teaching?

the worst thing about offline marketing is having to deal with people....damn I hate people lol :-)

But still others love that side of it and make good money :-)

Good luck with it

Danny

Good share buddy and nice to hear you guys are killing it online and offline...

I'm glad that your family has had success! Keep it up!

Yes, offline businesses would all interested to get their online exposures, they just don't have the know-how, that's where you come in, with little talking to the businesses in your neighborhood, you'll soon have a list of willing clients,

I think it's really sad these papers are going under, same with books and pay phones but I think the smartest thing they can do is migrate users over to their paywall or whatever online by advertising constantly in the paper about the transition and even offer them discounts. It's a much more intelligent way to go versus trying to suck out every drop of profit from the paper then just shutting down shop.

Hello. Could anyone please suggest me a way to do offline marketing in foreign country? Thanks so much!

Congratulations, Steven and Elaine!

Looks like you and your wife have really found your niche and things are clicking for you! I just love to see a husband and wife team putting their heads together and making their business work harmoniously.

The brick-n-mortar businesses definitely need what you guys have to offer. If you do it well, there is no telling how much money and success you will have.

Are you all offering a free giveaway or anything? A nice book authored by you and your wife could be your calling card / business card and a great way to break the ice and build credibility at the same time.

Working that local circuit in your city in a way to gain name recognition would be a good strategy ... putting on workshops, seminars and attending local Chamber of Commerce meetings should definitely get things rolling. If done right, within no time at all you'll be getting most or all of your clients strictly through referrals ... no need to have to beat the pavement to gain new ones. I think the main focus should always be on keeping the clients you have because they are always more valuable than trying to secure new ones. Give them great service and build solid relationships with them and usually you will keep them for life.

Wishing you the best of success,

Iris

Great idea and plan. One thing though marketing SEO services to offline business is becoming a really saturated market. If you'd like to get into the offline / online marketing game, think of facebook,instagram,pinterest. Most businesses don't even know about the last two.

You can sell them a site first, then upsell seo when trust is built. Or your way, which i have not done yet.

This is a very great read. I hope this can help me with my online venture.

How do you get clients? I always have trouble with them. Also my country doesn't have a internet savvy population.

Everyone should look into providing your community with offline marketing efforts. Your local chamber of commerce will let you speak on a subject to the chamber and then provide your services after. Maybe marketers dont realize just how much they know verses the general public.

I keep on putting the offline marketing thing on the back burner but I'm gonna have to put a plan together at some point.

If you can get some good recurring paymets coming in for hosting, SEO, PPC campaing management, maintaining social media accounts, email campaigns etc you should be able to build up a nice little business.

Looks to me that you found another way to make even more money. I think that the market out there is huge. You just need to find more and more clients.

In terms of advertising your online business offline, you can actually do that by placing a sticker on your car, call your newspaper to put a classified ad there, and so much more.

It's surprising how many businesses how absolutely no idea how to market themselves online. I think as we learn more and more ourselves about IM, we forget that what we learn is not common knowledge.

The fact that we have taught ourselves website design, content creation, coding, backlinking etc etc, these themselves are valuable skills that can be used to generate income in the offline world.

I personally think this market is huge and anyone with a business mind can create a nice little income stream for themselves.

Some really great point thankyou,

It appears businesses are still sat on the fence as to keeping up with the online world and just as we have found there is a huge market out there just waiting for the services of someone who is internet savvy.

All the very best
Steven Sanderson