Do review sites still work?

12 replies
As web users and consumers are becoming more and more savvy, is there still a large group of people that believe these review sites are actually honest reviews? I know I won't even bother to open up a website that says something like "bestwidgetreviews.com" or whatever. Then again I probably know a little more that the average consumer about how affiliate marketing works.

I'm not trying to bash review sites. Some are actually decent reviews and comparisons that give the user some value, but more than enough of are obviously just long sales letters trying to get you to buy thru their link.

Are people catching on to this or am I just biased knowing what I know about affiliate marketing?
#review #sites #work
  • Profile picture of the author Prateek Dwivedi
    They still work if you know how to make them work. I have been exercising a specific business model for sometime now in this field, and it works for me. You need to do and know what works, and then stick to it.
    {{ DiscussionBoard.errors[6491526].message }}
    • Profile picture of the author answerbrain
      I think they still work as long as they keep their impartiality. As long as they have a set of benchmarks which they apply to everybody not just select ones. Review sites should not have conflict of interest issues like having a site being reviewed as advertisers etc etc.

      People should be savvy enough, like when I read a review, I can totally tell if the author is biased or not.
      {{ DiscussionBoard.errors[6491607].message }}
  • Profile picture of the author louie6925
    They do work very well, however the problem as you said is finding the good ones! well established ones usually offer best value for the consumer as they have to keep up with competition, the biggest problem is the sheer amount of people throwing together a quick wordpress review site to try and make a commision without spending the time to hunt for the best affiliate programe to keep the cost as low and competitive for the consumer.

    Its business after all, and whoever provides the most value for the consumer is the one who will ultimately survive longer and generate the most sales.
    Signature
    Feel free to chat if you live in the UK I may have something for you!
    {{ DiscussionBoard.errors[6491609].message }}
    • Profile picture of the author Birdi
      Review sites still work well..

      it all depends on how honest you are being with the product that your reviewing... it helps if you have used the product yourself or even brought it yourself... it's like sales, if you believe in the product you will sell it if you dont you wont sell the product.

      But being honest about the review is what will bring the customer in... and so long as you declare that you are an affiliate on your site then it's fine.


      Birdi
      Signature
      Click Here To Learn How To Generate Your First PayCheck Online!
      {{ DiscussionBoard.errors[6491627].message }}
  • Profile picture of the author wolfmmiii
    Good ones still work. One of mine is often referred to by other sites. The latest site to reference my review site was Woot. That one reference by itself generated over 300 visits to my site inside of 24 hours. It generated sales too.

    You just have to be sure that you focus on quality.
    Signature
    Want a REAL Online Business That's Fun to Run?
    CLICK HERE FOR INFO
    {{ DiscussionBoard.errors[6491797].message }}
  • Profile picture of the author Ronno99
    Originally Posted by MrElectric View Post

    I'm not trying to bash review sites. Some are actually decent reviews and comparisons that give the user some value, but more than enough of are obviously just long sales letters trying to get you to buy thru their link.
    You already know the real answer to your question.

    Or are you asking whether you can still make money with a fake or thin review site?

    The answer to that is yes but whenever you find that you are not delivering much value and instead are relying on tricks there is a real risk that your revenue stream will dry up. That is a law of the universe.
    Signature
    www.qirina.com - FREE Keyword Intelligence to fix your on-site SEO and learn about your neighbors
    Now available in English and French
    {{ DiscussionBoard.errors[6491836].message }}
  • Profile picture of the author elexmedia
    Yes, just look at T3 magazine and similar magazines. They still provide review articles on their magazine. It means people still look for and read reviews.

    If people read reviews on magazine, they will also read reviews online. So, review sites still work.
    {{ DiscussionBoard.errors[6491876].message }}
    • Profile picture of the author PCH
      Having built a couple of review sites recently, I have sifted my way through hundreds of them to find quality information to be guided by.

      All I can say is that, even with my bit of insider understanding of why most of these sites exist at all, I probably wouldn't bother googling review sites if I genuinely wanted to buy a particular product.

      But I would read a review in a printed magazine. I just feel they are more genuine in their whole reason for being.
      {{ DiscussionBoard.errors[6492130].message }}
  • Based on the results of our many clients who operate product review sites (in this post, I'll just discuss results from promoting physical products on review sites), here are some details, in order of importance:

    • Review content should be targeted towards the specific group of people planning to buy particular products. For instance, nobody who intends to find a good toaster would most likely be interested in reading a 1000 to 1500++-word review about one particular toaster. Instead, this group of buyers would most likely be interested in reading a brief, point by point comparison chart of five to ten toasters recommended by the site and many buyers. And, this comparison chart should have product images and visible links pointing to other internal pages of the review site that discuss what to look for in a toaster for the relevant needs of the target buyers (buyers have different needs from a toaster, and these differences should be tackled), why each of those benefits can be provided by the certain features that should be integrated into the toaster, what to avoid and why when looking for a good toaster, how to get the best toaster for them at the most reasonable price, what types of bread are best for each type of toaster, supplemental breakfast recipes for toasted bread and so on. These pages should open in a new browser window, so viewers can refer to it and simultaneously study the comparison chart...

    • There are some buyers who prefer video guides and reviews of the products that can nicely supplement the written comparison charts. They want to see the products in action...

    • Modern gadgets and other electronic consumer products are best provided content that lists down, in the comparison chart, each feature of the product, the real life benefits that can be provided by each of those features, how to properly activate and use those features to get its real life benefits and causes of possible problems or troubleshooting, care and maintenance advice. Again, product images and links pointing to other internal pages as mentioned above should also be visible to viewers...

    • If you can't buy the product to test it out before you recommend it (physical products can be expensive), find others you know who own or have used those products. If you can't find someone you know who owns or has used those products, extensive research is needed to completely understand each integrated feature of a product, the real life benefits each of those features can provide, and how and why each of those features can actually provide those real life benefits. This dictates how those comparison charts would sound to interested buyers, i.e. If it's content from people who have actually experienced using those products, or just content from someone who read a few reviews of others on the Internet and a few buyer comments or testimonials left by others in sites where they ordered the products...
    Signature
    • Deep Learning & Machine Vision Engineer: ARIA Research (Sydney, AU)
    • Founder: Grayscale (Manila, PH) & SEO Campaign Manager: Kiteworks, Inc. (SF, US)
    {{ DiscussionBoard.errors[6492094].message }}
  • Profile picture of the author prismkuet
    You know the competition of this field? To stay alive in the competition, review sites also need to provide value to its customer. But all sites are not same. You find a lot which are doing nothing good things at all. Your review is right for them, but try with some renowned site. Surely you will change your position.
    Signature

    check out the Pros and Cons of CPA

    {{ DiscussionBoard.errors[6492489].message }}
  • Profile picture of the author damasgate
    My Amazon reviews sites still do well and the ones that I have built 0 backlinks to and only add content are the most profitable and have withstood that latest Google updates.
    {{ DiscussionBoard.errors[6493329].message }}
  • Hi MrElectric, review websites have never stopped to work.
    The top of review sites is doing themc orrectly, with good and "personal" reviews, done like a real person.

    Keep a friendly tone in your review, and analyze the pros and cons of the product you are promoting. Sales will come.

    See you soon,
    Alessandro
    {{ DiscussionBoard.errors[6493450].message }}

Trending Topics