Linking to CB vendor pages

GeorgR. · 03-05-2009, 08:53 PM

i would like to know whether someone did conversion testing, aka

) Linking to CB vendor sites (example: health remedies)
as opposed to
) let them land on a review site and talk about the product highly, and THEN refer the reader to the vendor page.

(Quality score is not an issue - i am interested in the plain conversion rates).
A review site basically would "tune" the customer into buying mode before he sees the vendor page - thus the vendor page can actually be UGLY, and he would still buy based on the review?

LB · 03-05-2009, 09:58 PM

Really depends on how good the review page is.

Sometimes it just gets in the way of a great sales process. Other times a killer review page can give the customer a "nudge" that will overcome a crappy sales page.

As always, it depends on your review page and the product...testing for each one is the only way.

03-05-2009, 08:53 PM	#1
GeorgR. Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Earth Posts: 5,952 Blog Entries: 15 Thanks: 72 Thanked 872 Times in 579 Posts Social Networking	Linking to CB vendor pages - as opposed to a "Review" site i would like to know whether someone did conversion testing, aka ) Linking to CB vendor sites (example: health remedies) as opposed to ) let them land on a review site and talk about the product highly, and THEN refer the reader to the vendor page. (Quality score is not an issue - i am interested in the plain conversion rates). A review site basically would "tune" the customer into buying mode before he sees the vendor page - thus the vendor page can actually be UGLY, and he would still buy based on the review?
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03-05-2009, 09:58 PM	#2
LB Original Warrior War Room Member Join Date: Oct 2003 Location: In the forest. Posts: 2,894 Thanks: 256 Thanked 461 Times in 202 Posts	Re: Linking to CB vendor pages - as opposed to a "Review" site Really depends on how good the review page is. Sometimes it just gets in the way of a great sales process. Other times a killer review page can give the customer a "nudge" that will overcome a crappy sales page. As always, it depends on your review page and the product...testing for each one is the only way.
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