Linking to CB vendor pages - as opposed to a "Review" site

1 replies
i would like to know whether someone did conversion testing, aka

) Linking to CB vendor sites (example: health remedies)
as opposed to
) let them land on a review site and talk about the product highly, and THEN refer the reader to the vendor page.

(Quality score is not an issue - i am interested in the plain conversion rates).
A review site basically would "tune" the customer into buying mode before he sees the vendor page - thus the vendor page can actually be UGLY, and he would still buy based on the review?
#linking #opposed #pages #review #site #vendor
  • Profile picture of the author LB
    Really depends on how good the review page is.

    Sometimes it just gets in the way of a great sales process. Other times a killer review page can give the customer a "nudge" that will overcome a crappy sales page.

    As always, it depends on your review page and the product...testing for each one is the only way.
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