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Tip for choosing small business niche for offline gold system

by sashagilberg
7 replies
hey,

I'm trying to make a list of good leads of small businesses, but I was overwhelmed with the amount of different businesses out there and wasn't really sure where to start.

So I opened up yellowpages.com and browsed through the categories, writing down niches I'd be interested working with.

Now I have a list of 20+ possible niches I'm interested in, now the key is to narrow it down.

Obviously this is just a tiny tip, but it helped me so hopefully it'll help someone else too!
#business #choosing #gold #niche #offline #small #system #tip
  • Profile picture of the author nick1123
    Good call Alex. Also consider things you're passionate or knowledgeable about. There can be a gold mine waiting for you.
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  • Profile picture of the author artwebster
    Hi, Alex,

    I'm not quite sure what you are asking here.

    Are you going to be offering niche specific services or are you going to be offering online services to offline businesses?

    If you are going to be offering niche specific services you had better be sure that you know more about the niche than the prospective client - offline business owners aren't anywhere near as thick as many OLCC posts would have them appear.

    If you are simply going to be offering online services to offline businesses, does it really matter? Wouldn't you be better off providing services to local businesses and expand from there?
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    • Profile picture of the author hotlinkz
      I don't think he was asking a question. More like he is sharing with us how he is going about targeting businesses to approach.

      A few additional tips Alex...

      1. Start clipping newspaper ads, local magazine ads, etc.

      Set up a folder for each business and everytime you see an ad they have placed, date it on the back of the ad and file it. Save folder by using small "sticky notes" instead of writing the business name directly on the folder.

      Add a blank sheet to the folder and note the date and other important data about any radio or TV ads you see or hear for businesses you are tracking. Other data could be time the spots ran, angle of the spots (discount, grand opening, etc.)

      2. Look for businesses with large Yellow page ads. Those suckers cost a fortune. This tells me that the business has marketing money to spend.

      3. Consider "high ticket" businesses. Dentists, Auto repair shops, High-end real estate brokers, Fine art galleries, etc.

      While it's true that the vast majority of business owners are very savvy individuals - this same VAST majority know very little about online marketing techniques and certainly don't know everything about "creative promotion".

      In MOST cases, you don't have to know more about their business niche than they do. I know squat about auto repairs but I came up with ideas that were good enough for the owner to hire me to handle their online marketing.

      4. Sell nothing and educate about everything regarding online marketing and offline promotion.
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      • Profile picture of the author sashagilberg
        Originally Posted by hotlinkz View Post

        2. Look for businesses with large Yellow page ads. Those suckers cost a fortune. This tells me that the business has marketing money to spend.
        great tip!
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  • Profile picture of the author ashok121
    good tip thank
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  • Profile picture of the author Glenn Leader
    There's been some very helpful tips in this thread. I face a similar problem in as much
    as I have 2000+ potential niches. Fortunately, I can automate much of the site building
    and content generation, so will probably create business types in groups, and build from
    there on different domains.

    Glenn
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  • Profile picture of the author Jared Alberghini
    Good tip Alex,

    Targeting a niche that you have interest and possibly some knowledge about is an excellent suggestion.

    So I opened up yellowpages.com and browsed through the categories, writing down niches I'd be interested working with.
    Here's an aditional tip that has been proven to be very successful for me time and time again:

    Target Warm Clients... any businesses that you have "done business with" before.

    This can be anything from a car dealer where you have bought a few cars from, to a restaurant that you frequent.

    Anyone that you have done business with in the past. Do you go to get your hair cut? Do you shop at stores? Do you know how many business contacts you already have?

    It's much easier to talk with a business owner that already knows you, and best of all, you have given your hard earned money to in the past.

    These are the easiest clients I have ever sold services to & worked with.

    Jared
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