Difference between White Paper and Press Release?
Rather than me directly rip off what they did I'd like to know what WF thinks.
Is a White Paper similar to a Press Release?
From what I've learned re: Press Releases we should:
- Write in the third person ( everyone knows it's us doing the talking but we're supposed to pretend someone else is talking us up)
- It should start with "for imeadiate release"
- It should have a snappy title just like a forum post, email subject line, or digg post
I just ran out of ammo... I'm sure there's more to PR than what I just revealed that I know.
What are the differences between them?
What goes into a professionally crafted White Paper?
Why do they call it a 'white paper' anyway?
I do local SEO and the locals often have no clue what SEO or SEM is.
(and it's certainly easier to compete locally than it is to compete nationwide or worldwide)
Thanks gang
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