17 {{ upvoteCount | shortNum }}
17 {{ upvoteCount | shortNum }}

Pricing Ebook?

by highlander11
14 replies
Greetings,

I have an ebook idea but havent wrote it yet. I instead created a sales page with a description and a "buy now" button at the bottom, which linked to a "coming soon" page.

Originally, i posted a price of $60 above the book at got one click out of 40 visitors, then took the $60 off and got more.

I was wondering how many pages would a $60 ebook have to contain or how much valued info, etc.....?
#ebook #pricing
  • Profile picture of the author Ross Cohen
    It could be 1 page or 1,000. It doesn't matter on the quantity of content... it's the quality that matters. If it will help people dramatically, perhaps increase their conversions or whatever it may be, people will pay... but start low. Start at $7, or around there, and get some social proof. Get your customers raving about it in your thread - and keep in mind, they'll only do that if it's to rave about. Then consider increasing the price.
    {{ DiscussionBoard.errors[6503010].message }}
    • Profile picture of the author Alex Cohen
      Originally Posted by Ross Cohen View Post

      It could be 1 page or 1,000. It doesn't matter on the quantity of content... it's the quality that matters. If it will help people dramatically, perhaps increase their conversions or whatever it may be, people will pay... but start low. Start at $7, or around there, and get some social proof. Get your customers raving about it in your thread - and keep in mind, they'll only do that if it's to rave about. Then consider increasing the price.
      Actually, quantity IS important.

      Your sales copy if written correctly will establish the value of your e-book. However, after people buy it, if they download a report-sized e-book (5 - 20 pages), your buyers will be disappointed.

      Silly, I know, but that's just the way people are.

      Alex
      {{ DiscussionBoard.errors[6503073].message }}
  • Profile picture of the author SeanSupplee
    Honestly alot I dont think I know of any ebook thats sold for $60 and $60 sounds like a bad price point to me. $77 Idk it just always sounds better or something lol

    But to have a product of that value it better have some serious information that's helpful like something that gives me an edge over other people. A software some videos etc.
    Signature
    Sean Supplee -Expert Insight of an Affiliate Marketer (Blog)
    {{ DiscussionBoard.errors[6503015].message }}
  • Profile picture of the author locke815
    I think start low for an ebook would make much sense. Some ebooks are given free so I guess paying $60 for an ebook doesn't make any sense somehow.
    {{ DiscussionBoard.errors[6503041].message }}
  • Profile picture of the author AndrewStark
    Unless I already knew who you were and had a relationship with your content then I feel it's difficult to sell an ebook for $60 in the current climate.

    If it's your first book then over delivering and getting affiliates on board to promote for you is a good option, so lowish price point ($5-$20) and 100% commissions would be my opinion. Then once you have an established fan base you can test the water at this higher price point.

    Also what is the subject of your book, and what are others in the niche selling for? If it's highly targeted full of corporate buyers it could be that your price point is too low.
    {{ DiscussionBoard.errors[6504285].message }}
  • Profile picture of the author elexmedia
    I think people do not look at the number of the ebook pages. They look at how much money they can make from their $60 investment.

    If your ebook can make people earn $6000/ month and you can convince it, people will still buy your ebook. Because they think with $60 they can make $6,000.
    People don't care about how much the pages are. They care about how the ebook will effect their income/ life.
    Signature
    Find it on:
    WSO360.com
    under 'Make Money Online WSOs' Topic at 9 July
    {{ DiscussionBoard.errors[6504833].message }}
  • Profile picture of the author Nikolas
    Pricing definitely has to do with quality, not quantity.

    With that in mind you could sell even for $99 if you deliver real value.

    As far as I can remember ebooks that I have bought in higher prices, I never judged the product from the pages number.
    Signature

    > Sell your digital products, commission free! <

    {{ DiscussionBoard.errors[6505062].message }}
  • Profile picture of the author Ross Cohen
    Alex - I disagree. I've looked through many 20, 30, 40 page reports that were junk. All fluff. I've read many 2-3 pagers that were excellent. To the point, well-written, and extremely knowledgable. In this sort of case I'd be much more willing to pay a greater amount for the 2-3 pages than 20, 30, or 40. Then again it's on a case to case basis... if the quality was the same (say it was written by the same person), sure, I suppose the longer one would be more desirable.

    P.S. Sure you aren't my cousin, Alex Cohen, who also lives in PA? Lol.
    {{ DiscussionBoard.errors[6505409].message }}
  • Profile picture of the author greenleaf5
    I agree with Ross. Quality rules over quantity. Check sites like amazon.com to see the price of the books on the topic similar to yours. It might give you an idea on how much you should charge.
    {{ DiscussionBoard.errors[6505918].message }}
    • Profile picture of the author pers1t
      It all depends on the potential customers, I believe. If you are able to convince them that ebook is worth the money, you can sell it not for $60, but even $600.
      {{ DiscussionBoard.errors[6506099].message }}
  • Profile picture of the author whitefang842
    The size of the ebook does not matter, be it 10 pages or 1000 pages.
    What you write in it matters. Usual ebooks are priced between 15$-40$, it can be less if the book is stupid.
    {{ DiscussionBoard.errors[6508424].message }}
  • Profile picture of the author Randall Magwood
    If you're going to sell a product that is over $50, make it worthwhile. Sure consumers will instantly link ebook length to the amount of money that they paid. So you have 1 foot up on this. But you will have to make the content of your ebook very good if you plan on keeping your $60 product and plan on minimizing refunds.

    What price point were you thinking about changing it to?
    Signature
    ==>> Free book reveals make money with affiliate marketing
    {{ DiscussionBoard.errors[6508704].message }}

Trending Topics