You Want This Kind Of Traffic
I was watching the food network the other night, the Guy Fierri show 'Diners, Drive-ins, and Dives' and just watching him go to all these places on Route 66.
The food looked absolutely delicious.
But then this one scene struck me.
He visited a diner, that was on route 66 (obviously) but there was a bigger, faster, better highway just off in the distance, and it was swarming with cars and trucks and all that good stuff.
Here's where I come to you.
These diners, off the road, barely able to be seen most times by passing cars, generate constant unwavering revenue no matter what is going on in the world.
They've made it so their customers come back again, and again, and again.
And any new customer who comes in and buys once, is most likely to come back as well!
Now, we as internet marketers should strive to make our businesses like so.
But what kind of thing could keep our traffic coming back residually no matter what?
Killer content? Thats obviously a given.
Great products? That can be an up and down, a mediocre product can be just as good as a 'super-fantasmo' product.
Customer Service? Yes, Yes, and YES. The more your customers feel like you'll single them out to help them at your expense (even if it isn't).
Because we all want that residual customer who will continuously come back to buy more of our stuff. Get them hooked, give them what they want, and provide friendly, customer-service.
Who all already has a site they can show others what I mean?
Because new marketers will need to learn how to do these things with their business.
Do you have other methods that ensure your customers are coming back to you for what they need? What is it?
Thanks for the replies and all that jazz guys!
-Sean
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Sean's Guide To The Forum
Thoughts of a 22 Year Old Marketer
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