Is product creation the only reasonable alternative? - Clickbank Rant

16 replies
I've come to understand why building a list is so important.

And since I don't have a product of my own, the only thing I can really do is promote other products, right? Clickbank comes to mind.

I've spent the last 28 hours going through the Clickbank Marketplace, trying to find an offer that seems worth promoting without any luck. Either the sales pages are rubbish, or the product itself looks like a scam. I mean, do people really sit and watch a 17 minute video without any play, pause, rewind, or fast forward options? Let alone a Buy button.. Only to be bombarded by 3 exit popups begging them to stay. Really?

I'm not currently in the position to buy each and every product for testing purposes, so I've emailed some publishers for a review copy. No replies yet.

Am I supposed to start building a list only to bombard them with offers even I wouldn't touch with a 10-foo pole? Or am I just not looking hard enough on the CB market to find the hidden gems.

There's a post by Alexa Smith in this thread which I found very informative, but even implementing those tips I still can't find products that look good to me. Could I just be looking in the wrong niches? (Personal Fitness, Relationships, health..)

I'm 21, barely getting my feet wet in IM, so the thought of "creating" my own product seems a little fantastical right now. But, is that truly the way to go?
#alternative #creation #product #rant #reasonable
  • Profile picture of the author travlinguy
    Clickbank can be a jungle. But there are plenty of great products there just the same.

    Here's what I'd do. Go to popular blogs in the markets you like. Get on a few lists and see what they're promoting. Or you could be a lot more direct and just email the blog owner and ask his or her opinion of what products are good. Most people will be helpful, just like here.
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    • Profile picture of the author tooAlive
      Originally Posted by travlinguy View Post

      Here's what I'd do. Go to popular blogs in the markets you like. Get on a few lists and see what they're promoting. Or you could be a lot more direct and just email the blog owner and ask his or her opinion of what products are good. Most people will be helpful, just like here.
      Thanks, that's actually a really good idea!

      I hadn't thought about asking on here, as most people probably wouldn't want to reveal what products actually do work for them. And I totally respect that. But contacting blog owners and authorities in the niche is totally different, and would probably yield very different results.

      Thanks again, this does feel a lot more productive then spending the next 10 hours scavenging through CB.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by tooAlive View Post

    I've spent the last 28 hours going through the Clickbank Marketplace, trying to find an offer that seems worth promoting without any luck.
    I know the feeling.

    It can take a long time. I've done that for probably nearly 600 hours over the last 3 years. But it's worth it. I currently have about 25/26 products there which I'm happy to promote, and there are plenty more. But, out of 15,000+ items, it is a big task to identify them.

    Originally Posted by tooAlive View Post

    I mean, do people really sit and watch a 17 minute video without any play, pause, rewind, or fast forward options? Let alone a Buy button.. Only to be bombarded by 3 exit popups begging them to stay. Really?
    Who knows? Who cares? To me, that's just nonsense. The very few people I do know who have ever split-tested anything like that, rather than relying on "popular belief", have abandoned it very quickly. Anyway, it makes absolutely no difference to me, because I'm not sure I'd be willing to promote that sort of sales page even if my customers were willing to buy from it (which they're certainly not).

    Originally Posted by tooAlive View Post

    I'm not currently in the position to buy each and every product for testing purposes, so I've emailed some publishers for a review copy. No replies yet.
    Good luck - that can be done. Suggestions here, if you haven't seen them: http://www.warriorforum.com/main-int...ml#post3641838

    Originally Posted by tooAlive View Post

    Or am I just not looking hard enough on the CB market to find the hidden gems.
    Partly this, I think. It isn't easy.

    Originally Posted by tooAlive View Post

    Could I just be looking in the wrong niches? (Personal Fitness, Relationships, health..)
    You'll perhaps find some good ones in sub-niches of niches of the "health" market, I think.

    But, honestly, yes - you may be looking in what might turn out to be the wrong niches for yourself: I think you may be looking in big/popular/competitive niches, anyway. That does suit some people, I know. Partly, it depends on what your traffic sources are going to be. For myself, if I were thinking of SEO traffic (which I don't, much, but I know many people do), I might be a little wary of relationships and fitness, unless I had "special keyword skills" which I don't actually have.

    Originally Posted by tooAlive View Post

    I'm 21, barely getting my feet wet in IM, so the thought of "creating" my own product seems a little fantastical right now. But, is that truly the way to go?
    Not for me. For me, being a vendor would have huge disadvantages, compared with being an affiliate. But it's a subject that's difficult to discuss in this forum because most people who post when the subject's raised think the opposite, and although many of the reasons they give in favor of creating your own product actually apply equally to affiliates, they have such strong views about it that (again, for me) it isn't really worth debating it with them. :p

    Good luck getting your feet wetter.
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    • Profile picture of the author David Keith
      Originally Posted by Alexa Smith View Post


      ...For me, being a vendor would have huge disadvantages, compared with being an affiliate. But it's a subject that's difficult to discuss in this forum because most people who post when the subject's raised think the opposite, and although many of the reasons they give in favor of creating your own product actually apply equally to affiliates, they have such strong views about it that (again, for me) it isn't really worth debating it with them. :p

      Good luck getting your feet wetter.
      Ok, I will bite. I think we can have a civil discussion about it until others jump in anyway.

      There are distinct advantages of being a seller. Alexa appears to be successful at marketing CB products as an affiliate. As a vendor if you can find a few "alexa's" you will build a business much faster than is possible for all but a very small percentage of pure affiliates.

      As a vendor you can leverage the work of others much easier than you can as a pure affiliate. However, finding a few "alexa's" is definitely the hard part. Those sort of productive affiliates don't grow on trees.

      Being a merchant also has many marketing advantages. As an affiliate you have little control over the sales process. But as a merchant, you control pricing, discounts, coupons, bonuses, and much more.

      Affiliates are at the mercy of merchants for all those things and more. But if a merchant has the skills to be a productive affiliate in their own right, then they can exist as a merchant without any affiliates.

      As the OP pointed out, just finding a decent product is not easy. As a merchant that is within your control...Just make a great product.

      There are also lots of traffic generation methods that pure affiliates just don't have very good access too. Most JV type deals or cross promotion deals are nearly impossible to setup as an affiliate, but rather easy to make work as a merchant.

      Don't get me wrong, being a merchant has its share of problems too, but there are many advantages to having your own product.
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    • Profile picture of the author tooAlive
      Originally Posted by Alexa Smith View Post

      I know the feeling.

      It can take a long time. I've done that for probably nearly 600 hours over the last 3 years. But it's worth it. I currently have about 25/26 products there which I'm happy to promote, and there are plenty more. But, out of 15,000+ items, it is a big task to identify them.
      In that case, I really don't have anything to whine about.

      If even the experts have to go through it, might as well start getting used to it. At least it makes me feel better that I'm not the only one.

      Originally Posted by Alexa Smith View Post

      You'll perhaps find some good ones in sub-niches of niches of the "health" market, I think.

      But, honestly, yes - you may be looking in what might turn out to be the wrong niches for yourself: I think you may be looking in big/popular/competitive niches, anyway. That does suit some people, I know. Partly, it depends on what your traffic sources are going to be. For myself, if I were thinking of SEO traffic (which I don't, much, but I know many people do), I might be a little wary of relationships and fitness, unless I had "special keyword skills" which I don't actually have.
      To be honest, I hadn't quite picked out a target niche just yet.

      I was really just trying to find a good, quality offer to promote, and then focus on specifically targeting people interested in it.

      This time around I think I want to start dabbling in paid advertising though. Free traffic and SEO is great, but I want results now - and to know what works, and what doesn't work without waiting weeks to find out.

      Originally Posted by Alexa Smith View Post

      Not for me. For me, being a vendor would have huge disadvantages, compared with being an affiliate. But it's a subject that's difficult to discuss in this forum because most people who post when the subject's raised think the opposite, and although many of the reasons they give in favor of creating your own product actually apply equally to affiliates, they have such strong views about it that (again, for me) it isn't really worth debating it with them. :p

      Good luck getting your feet wetter.
      Thanks for all your advice.

      I have plenty of things to think about, and definitely some more time to spend looking around the marketplace. Heh, just when I thought I was done with that. :p

      I also hadn't thought about being a vendor that way..

      I simply just thought, hey, why bust my tail looking for a needle in a haystack to promote, when I can whip up my own product (not that easy of course) and get everyone else to sell it for me? But you've highlighted another side of the story to consider.

      Guess I have another 572 hours of looking through the marketplace to go until I'm successful.

      Thanks again.
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      • Profile picture of the author asiancasanova
        Here's what you can do, avoid thinking too much.

        Take a good guess, and take ACTION.

        Turn questions into actions!

        Is this offer going to convert?

        to

        Interesting offer! Let's test it and see if it converts!

        Will this landing page work?

        Okay, this is what people are doing, I'm going to try it and see what happens!

        Just find out what works by trying it!
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by David Keith View Post

        Ok, I will bite. I think we can have a civil discussion about it until others jump in anyway.
        Indeed.

        And as ever you make good points, of course.

        From my perspective, being an affiliate enables me to build a real, asset-based business (my "assets" being my lists, my websites and my reputation/credibility with a customer-base) with complete product flexibility, and without my income being dependent on the continuing success, availability and freedom-from-problems of any specific, individual product at all. I can change products fairly easily, if I ever need to. I can add/subtract/alter stuff on my niche sites. There are thousands of vendors whose stuff I can promote - and some of them have multiple products. I can combine promotions of two different vendors when that helps me (it does, quite often, actually).

        (And because I'm an article marketer, I'm not mentioning specific products in any of my "traffic-attracting stuff", including the domain-name).

        I'm free from customer support, product research and development, most legal issues (at least as they affect product liability), and so on.

        Originally Posted by David Keith View Post

        Affiliates are at the mercy of merchants for all those things and more.
        Yes, this is true, but there are so many vendors, and I feel they need affiliates far more than we need individual vendors, that I don't mind it so much.

        Ok, that doesn't apply to Amazon, obviously, but we're talking specifically about ClickBank, here, aren't we?

        Originally Posted by David Keith View Post

        Most JV type deals or cross promotion deals are nearly impossible to setup as an affiliate, but rather easy to make work as a merchant.
        This is a particularly good point to which I have no answer.

        Originally Posted by tooAlive View Post

        Guess I have another 572 hours of looking through the marketplace to go until I'm successful.
        Noooooooo ... nothing like (I hope!). That's what I've done over more than 3 years, but I started being successful (at least, I started making a living) after about 5 months, and that included perhaps only 40 - 50 hours of scouring the Marketplace.
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        • Profile picture of the author tooAlive
          Originally Posted by David Keith View Post

          Don't get me wrong, being a merchant has its share of problems too, but there are many advantages to having your own product.
          You've all given some compelling factors for both sides, but I think I'll focus on being an affiliate for now.

          I mean, you kinda' need your own product to be a vendor anyways, right? :p

          Originally Posted by louie6925 View Post

          My point is yes clickbank is huge and some people have mastered the art of finding good stuff to promote, but its not the be all and end all! move away from what everyone else is doing and be your own person! I started strictly promoting in the IM niche, but now it strictly a small residual thing, the bigger markets are there to be taken advantage of!

          Good luck mate, hope it works out!
          Great stuff Louie!

          Definitely another twist to promoting affiliate products. And it looks like your twist wouldn't require much paid advertising either - if any.

          Another suggestion to definitely find a way to implement.

          Originally Posted by asiancasanova View Post

          Here's what you can do, avoid thinking too much.

          Take a good guess, and take ACTION.
          The problem isn't so much, taking action.

          I have no problem taking action, in fact, I want to take action.

          What I don't want is to promote a product which is garbage, my customers won't appreciate, and will hurt my credibility. Even if it converts.
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    • Profile picture of the author fin
      Originally Posted by Alexa Smith View Post


      Not for me. For me, being a vendor would have huge disadvantages, compared with being an affiliate.
      I think it depends what kind of business model you have. I don't now how much networking you do with your syndication partners outwith sending them emails, but I'm guessing it's not much. Maybe I'm wrong, but I highly doubt they freely promote you to help you gain affiliate sales of their own accord.

      When you are on one specific site and you make friends with other marketers it can make all the difference. You aren't on your own like an affiliate would be.

      If you want a few examples:

      Jeff Goins has a writing website and because of his network of friends was propelled to the top 3 of the Amazon charts.

      Adam Baker of ManvsDebt recently had the most number of backers ever on Kickstarter and raised over $100,000 in a few weeks because of his network of friends.

      You see this all the time in the blogosphere. Big name bloggers all helping each other by allowing one and other to write guest posts for product launches or promote them on social networking, and it's all because they are friends.

      Affiliate marketing isn't necessarily the cream of the crop. It depends on your business model. I'd bet money that networking is less work and much more enjoyable.

      Just a thought.
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  • Profile picture of the author taniqueko
    Might i suggest starting a blog? The Internet marketing world can be daunting especially when your just throwing your self into it. And product promotion isn't for everyone. A blog can be a great way to build a list and build credibility. Followers that will be willing to buy anything you suggest with out shoving it down there throats.

    Also, You could run an online business without selling anything. There are plenty of bloggers making a full time living on advertisement alone.

    Yes blogs can be time consuming but when you're blogging about a passion it hardly feels like work.
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    • Profile picture of the author tooAlive
      Originally Posted by taniqueko View Post

      Might i suggest starting a blog? The Internet marketing world can be daunting especially when your just throwing your self into it. And product promotion isn't for everyone. A blog can be a great way to build a list and build credibility. Followers that will be willing to buy anything you suggest with out shoving it down there throats.

      Also, You could run an online business without selling anything. There are plenty of bloggers making a full time living on advertisement alone.

      Yes blogs can be time consuming but when you're blogging about a passion it hardly feels like work.
      Thank for your suggestion.

      I actually already have a blog. A few actually, but one I focus on more than others. The niche I'm in is far too competitive to even think about getting organic traffic right now (it's about a month old), and I wouldn't want to spend money on paid ads until I actually have something to sell.

      And my other 2 micro-niche blogs are generating a steady 120~ unique visits a day, but ad sales are too sporadic for me to want to make it my primary income source.

      I do like the idea of blogging, but as a more long-term plan.
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  • Profile picture of the author louie6925
    Ok, You're gonna get tons of different views here and thats what makes this place great!

    Personally I don't promote clickbank products due to the same issues you have! I only promote what I have personally bought and thought was real value, no matter what niche! however as you stated, unless you are stinking rich, you're right, you can't buy all these products to test. That is why there are tons of marketers promoting rubbish day in day out and unless you are someone like Alexa who has obviously put in alot of hours and work into refining a system to weed out the good ones, then its probably something to keep as a work in progress and look for somewhere else to obtain great products, and the best answer is what has already been said, and that is to study the niche you are interested by visiting blogs and forums around that niche.

    Let me give you an example:

    I'm from the UK, a massive interest in Carp fishing, which is one of the niches I do very well in, I joined a shed load of carp fishing forums (forum marketing in such a niche is fantastic), plus its something I know a fair bit about so it helps, about six months ago there was a new dvd out by a famous carp fisherman called Kevin Nash and everyone of many forums were raving about it, and one of the most talked about aspects was a Rod Pod set up (for fixing your rods too, on the bank with bite alarms and tons of other bits) that this guy was using in the dvd.

    So I searched the net for any fishing stores with affiliate programmes and found one selling this rod pod, I have to admit the commision rate was lousy, but I put in my signature "Kevin Nash DVD - Do you want THAT Rod Pod?" and seriously a couple of posts on six different forums a day made me more money in that month than I had done all year!

    My point is yes clickbank is huge and some people have mastered the art of finding good stuff to promote, but its not the be all and end all! move away from what everyone else is doing and be your own person! I started strictly promoting in the IM niche, but now it strictly a small residual thing, the bigger markets are there to be taken advantage of!

    Good luck mate, hope it works out!
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  • Profile picture of the author Randall Magwood
    Creating your own product is good. You get access to the customer name after purchase, and can follow up on them with your backend offers. This is where the money is.
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  • Profile picture of the author John Durham
    Product creation is the "alternative" choice?

    I think I mentioned to Alexa last year about reading a report by George Wright about "Why not get paid 50 cents or more per word from article writing...?"

    If you can write articles you can do that, its called "product creation". Its getting paid ten times the money for writing the same amount of articles you are now to push affiliate products...

    By selling the content yourself in your own products.

    For most people its just as simple as shifting the direction of the energy they are already using.
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  • Profile picture of the author John Durham
    Better to focus on being yourself than worrying about credibility, I mean; I dont know why the fear of sending out a bad product would come to mind if you only intend to send out stuff you believe in in the first place?

    If you are truly doing that, credibility is still going to come and go with certain people here and there...

    Just be yourself... some like it, some dont, some like it sometimes and sometimes they dont.

    You find out in action what you can only PONDER in thought.
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  • You really should have your own affiliate program, but you don't have to create your own product. You can put PLR products on Clickbank.
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    PM Me Now!

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