Looking for an effective honest affiliate strategy

by aprilm
25 replies
Hello.i haven't posted in the forum in a while, but have been lurking and recently bought an Internet marketing course that talked about a really high converting niche site strategy. the strategy involved basically telling a personal story about how using the product in your niche made your life sooooo much better, which sounds great, but you are basically fabricating the story. For lack of a better term, lying. I'm not comfortable about revolving an entire authority site around a lie and have tried to think of it from different angles but haven't come up with a work around that makes this particular method OK with me.

So I guess my question is ..... Are there any other niche site strategies that are just as effective and converting as the "personal story" strategy? Any WSO recommendations that detail honest methods? effective methods.

Thanks for your thoughts
#affiliate #effective #honest #strategy
  • Profile picture of the author sammib01
    I will agree, lying about your experience with a product is not a good idea and I could not do it. I think just finding affiliates and systems and getting them to push your product is good, you do still need some references. Social media is good (a Facebook campaign), backlinks are good, writting articles and posting them on big article sites with a link back is good, finding partners to write something about your stuff and link back to you is good, there are so many different ways... Hope this helps but it is a drop in the bucket. But stay honest in the end it will payoff.
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    • Profile picture of the author aprilm
      Thanks for the confirmation that staying honest will pay off in the end. It's SO tempting to be dishonest sometimes when you are trying to make some dough.

      I dont actually have my own product to sell. I found a product on Amazon that I would LOVE to have but can't afford it. I want to create a product review site around this particular product......but I have no idea how to go about the product reviews when I have not actually used the product myself.

      Any suggestions on how to base a site off a product you haven't actually personally used? :rolleyes:
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      • Profile picture of the author LilBlackDress
        It is really not that difficult to write a quality review around a product you have not used.

        Read the Amazon description, do a Google search to learn more and read customer reviews.

        Write up a review sharing your findings that is so darn compelling you want to buy the product yourself. That is when you know you did your job. And if you do buy the product you can add even more to it from your first hand experience.

        But you can write effective, quality reviews that sell without making up stories.
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        • Profile picture of the author AZMD
          Originally Posted by LilBlackDress View Post

          But you can write effective, quality reviews that sell without making up stories.
          That's right.

          Besides April, how would anyone believe that the product changed your life when the last 150 products you wrote about all changed your life?

          They wouldn't and good for you not wanting to do that. Just help the person looking to buy by investigating the product for them and passionately deliver to them all of the good and bad points of the product just as if you were looking to buy it yourself and get them most value for your money.

          Just enthusiastically share the benefits that the manufacturer and other reviewers provide written in your own words.
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        • Profile picture of the author DubDubDubDot
          Originally Posted by LilBlackDress View Post

          It is really not that difficult to write a quality review around a product you have not used.
          Is that a fact, or do you just want to believe that your fake reviews are good?

          You can't write a good fake review without doing so much research on the item (and its competing items) that it makes the work not worth doing. The truth is, by the time a buyer reaches purchasing stage, they have done more research on the item than the fake reviewer has; and thus the cover of the fake reviewer is blown. Your review then becomes useless drivel to them.

          There is no substitute for writing about real world experience with the item.
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          • Profile picture of the author AZMD
            Originally Posted by DubDubDubDot View Post

            Is that a fact, or do you just want to believe that your fake reviews are good?

            You can't write a good fake review without doing so much research on the item (and its competing items) that it makes the work not worth doing. The truth is, by the time a buyer reaches purchasing stage, they have done more research on the item than the fake reviewer has; and thus the cover of the fake reviewer is blown. Your review then becomes useless drivel to them.

            There is no substitute for writing about real world experience with the item.
            Who says it has to be fake?

            You write a review based on good and/or bad points of the product based on what the manufacturer says the product is intended to do as well as a collective group of real users comment about.

            You should never fake it or deceive people. Just collect the facts about the product and write an enthusiastic review around what you learned telling the whole truth along the way.

            This is no different than you investigating the product as if you were wanting to buy it yourself. You're just sharing your review of your findings to help other make an informed decision without them having to go search around themselves. This provides a valuable service to your visitor and you should not have any problems providing a link to buy it if you've been honest in your review.
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            • Profile picture of the author DubDubDubDot
              Originally Posted by AZMD View Post

              Who says it has to be fake?

              You write a review based on good and/or bad points of the product based on what the manufacturer says the product is intended to do as well as a collective group of real users comment about.
              LoL If you aren't reviewing your actual personal experiences with the item, it's a fake review no matter how you spin this. That's just common sense.

              When you read reviews yourself, are you looking for knowledge from the source (someone that actually uses the item) or are you okay with info from "some guy" that read about the item online but didn't actually use it? Again, common sense wins.

              I often post about providing valuable content to the internet as a means of achieving success. Fake reviews are not valuable content since they are lies at worst and incomplete data at best.
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              • Profile picture of the author JohnMcCabe
                Originally Posted by DubDubDubDot View Post

                LoL If you aren't reviewing your actual personal experiences with the item, it's a fake review no matter how you spin this. That's just common sense.
                Since when did "personal opinion" = "common sense"?

                No one spouting that is going to convince me that my product spotlight style reviews are 'fake'. I don't pretend that they're based on my experience - that would be fake.

                Originally Posted by DubDubDubDot View Post

                When you read reviews yourself, are you looking for knowledge from the source (someone that actually uses the item) or are you okay with info from "some guy" that read about the item online but didn't actually use it? Again, common sense wins.
                When I read reviews for my own use, I'm not looking for the experience of one random joker who happens to come up in my search results, whether that experience is real or not.

                First off, there are enough phonies that taking any single 'review' as definitive is chancy to start with. Second, that person may or may not have the same requirements I have. Third, they may have gotten either a lemon or exceptional example of the product and their experience may not be typical.

                Is it common sense to accept as gospel the judgment of some guy who says he's used the product? Or would it make more sense to sample a variety of experiences from a variety of sources, including some that have no monetary dog in the fight?

                Again, calling something "common sense" does not make it so.

                Originally Posted by DubDubDubDot View Post

                I often post about providing valuable content to the internet as a means of achieving success. Fake reviews are not valuable content since they are lies at worst and incomplete data at best.
                I can buy this, if we adjust the definition of "fake review" to include only those which allude to actual use of the product without there being any actual use. In other words, lying. If the source of the data is transparent, along with the criteria for judgment, I find that far more valuable than the formulaic affiliate reviews with their false 'hero stories'...
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              • Profile picture of the author wolfmmiii
                Originally Posted by DubDubDubDot View Post


                When you read reviews yourself, are you looking for knowledge from the source (someone that actually uses the item) or are you okay with info from "some guy" that read about the item online but didn't actually use it? Again, common sense wins.
                .
                My large monthly check from Amazon would indicate otherwise.
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                • Profile picture of the author DubDubDubDot
                  Originally Posted by wolfmmiii View Post

                  My large monthly check from Amazon would indicate otherwise.
                  I'll bet that kind of talk gets people to click your sig, huh? Oops...
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                  • Profile picture of the author wolfmmiii
                    Originally Posted by DubDubDubDot View Post

                    I'll bet that kind of talk gets people to click your sig, huh? Oops...
                    Whether they click my sig or not doesn't diminish the fact that I earn more as an Amazon affiliate than most people on this forum using the exact strategy that "common sense" says should not work.

                    It sounds like you might be bitter because you are not successful online.

                    But, hey, thanks for the exposure for my sig links though!
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      • Profile picture of the author Tevis Verrett
        Originally Posted by aprilm View Post


        I dont actually have my own product to sell. I found a product on Amazon that I would LOVE to have but can't afford it. I want to create a product review site around this particular product......but I have no idea how to go about the product reviews when I have not actually used the product myself.

        Any suggestions on how to base a site off a product you haven't actually personally used? :rolleyes:
        Ahhhh Ha, April!

        I gotcha covered. I sell stuff around the watersports and outdoor niche!

        You could do a personal piece how paddleboarding changed your life and we can supply you product!

        Booyah, click the doggonit in my signature and learn more about us.

        Bamm, problem solved!

        Tevis
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        Tevis Verrett, Boss of Triumvirate Capital Group
        Always Looking for New Affiliate & JV Partners:
        Ever wanted to make money selling money? We teach Financial Literacy. . . for the rest of us!

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  • Profile picture of the author Ojo
    Banned
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    • Profile picture of the author JohnMcCabe
      Originally Posted by aprilm View Post

      Thanks for the confirmation that staying honest will pay off in the end. It's SO tempting to be dishonest sometimes when you are trying to make some dough.

      I dont actually have my own product to sell. I found a product on Amazon that I would LOVE to have but can't afford it. I want to create a product review site around this particular product......but I have no idea how to go about the product reviews when I have not actually used the product myself.

      Any suggestions on how to base a site off a product you haven't actually personally used? :rolleyes:
      One of my professors in college used to say "none of us is as smart as all of us."

      The trick is to treat the review as a piece of journalism rather than some made-up 'hero story'.

      Here's how I do it:

      Start with the product you love on Amazon. Read all of the reviews, both good and bad, taking notes as you go. Sometimes I use one of those steno pads, the kind with a line down the middle of the page. Pros go on one side, cons on the other, kind of like a 'product balance sheet'.

      Do the same thing with a few similar products. And repeat the exercise on other big sites, like Best Buy or Walmart, where they post user reviews.

      Now take another sheet of paper, and list the pros and cons down one side. Go through your notes and make a tick mark by each item as it comes up. Add up the tick marks, rank the pros and cons by number.

      You now have a list of positive and negative features ranked by priority of actual users.

      Look at your notes again, revisiting the product pages if need be. Is there any particular type of user that is high on the product, or low on the product? For example, last time I bought a computer printer, one of the models got excellent ratings from consumer and home office users but lousy ones from higher volume small office users.

      Write your review, which is actually more like a product spotlight report, listing the plus and minus factors and how this product meets each of them (if it does - if it does not, say so).

      Finish with a recommendation. In my example, I would say something like "This printer could fulfill every expectation for the home or home business user. It ticks all the right boxes and almost none of the wrong ones. High volume or power users might want to consider [link to alternate review] instead."

      Wrap it all up with a strong call to action, like "Click here to see today's low price on Amazon."

      You haven't lied. You haven't just scraped a few reviews that they can read onsite.

      You have provided valuable information about both what they should be looking for and what to watch out for. You have provided valuable information about how well the product matches up. You have helped identify is the product is right for them, and you have provided a way to satisfy their need or desire.

      Sounds like a winner to me...
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  • Profile picture of the author talfighel
    What you can do is write a review about this product. If you have not used it yourself in the past, just go to the sales page and take some great pointers about this product. Write about its benefits and features.

    I have done this and it is OK. You are not lying to anyone when you give all the info that you can about that program.

    You can do a video too or you can just write it with text.

    Using this strategy is a good way to tell a story about this product and not lie about anything unless you say that you used it when you actually never did.

    Hope this helps.
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  • Profile picture of the author MarkyMark007
    What works for me in getting new affiliates and converting is kinda like QVC on Tv lol. I implement 4 things when I speak to people or send out emails.
    Like QVC, I implement four selling strategies I call FUGI.

    1-F- That's right, Fear of Loss, QVC does this by having the timeclock counting down that leats you know that pretty diamond ring will be gone in 2 minutes so act fast!

    2-U-Urgency. You must act because there are only 3 of those diamonds left so you betta get yours, oh and don't forget its only 45seconds left!

    3-G- Greed- They show the product on one of their pretty models hands shinning bright, I show testimonials that people are getting involved and create the "Jones Effect"

    4-I- Indifference- QVC does this by showing you hey, you don't want the ring, look at the very next product we have in the window, which creates the indifference. I do this in my pitch by saying things like "It's totally up to you" or Hey don't worry it's ok if you don't want to get involved, people are knocking my door down for this" something that creates the "If you don't sign up im ok either way" which makes me indifferent. Indifference really works for me.

    This has worked for me hope it works for anyone else if you haven't tried this strategy!
    Peace and Infinite Blessings!!!
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    • Profile picture of the author QWE
      Record yourself a review video and upload it to YouTube. Create backlinks to the video. Keep doing this over and over until you can retire. If you are not making enough, keep doing it more.
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    • Profile picture of the author DubDubDubDot
      Originally Posted by MarkyMark007 View Post

      What works for me in getting new affiliates and converting is kinda like QVC on Tv lol. I implement 4 things when I speak to people or send out emails.
      Like QVC, I implement four selling strategies I call FUGI.

      1-F- That's right, Fear of Loss, QVC does this by having the timeclock counting down that leats you know that pretty diamond ring will be gone in 2 minutes so act fast!

      2-U-Urgency. You must act because there are only 3 of those diamonds left so you betta get yours, oh and don't forget its only 45seconds left!

      3-G- Greed- They show the product on one of their pretty models hands shinning bright, I show testimonials that people are getting involved and create the "Jones Effect"

      4-I- Indifference- QVC does this by showing you hey, you don't want the ring, look at the very next product we have in the window, which creates the indifference. I do this in my pitch by saying things like "It's totally up to you" or Hey don't worry it's ok if you don't want to get involved, people are knocking my door down for this" something that creates the "If you don't sign up im ok either way" which makes me indifferent. Indifference really works for me.
      Don't over-process things. It may seem as though this is what makes QVC successful, but the bottom line is their customer base has special needs. They are older folks, the disabled, people living in the middle of nowhere and so on. In other words, people that rely on TV shopping to buy things they can enjoy. Since everyone knows that items are on the screen for only a limited period anyway, any sense of sales urgency is just a coincidence.
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  • Profile picture of the author tooAlive
    I'm glad you brought up this topic - It's something I have been struggling with recently as well.

    I honestly would not promote a product that I myself haven't tested, or done enough research on to know it's a genuinely good product.

    Like others have said, simply do enough research until you feel comfortable enough with the product to make an educated decision. Simply put, pretend as if you were the one buying it. Do as much research as you normally would before buying - including research on competing products.

    Once you've decided which product you would buy, identify the reasons why you would buy it, and write about those.

    If you wouldn't buy it then don't recommend it.
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    • Profile picture of the author AZMD
      Originally Posted by tooAlive View Post

      I honestly would not promote a product that I myself haven't tested, or done enough research on to know it's a genuinely good product.
      That's the point... You do the work by researching and providing the service to your visitor. There is no need to use it yourself. That's just bonus information that you can provide your visitor if you have used it yourself but not necessary to provide good values.
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  • Profile picture of the author plongmire
    Bo Bennet said: For every reason there is to tell a lie, there is even a better chance to tell the truth

    I agree with you about being ethical. You will see a lot of advice on reading other peoples reviews to create your own so you can sell a product. Which probably most those reviews were written by someone else who did not use the product.

    I also think there are a lot of people pushing products they either never used, or bought, or could even afford.

    Especially when you get around people who claim to make millions of dollars off a product they used or created, you have to be careful...

    Then we have the marketers who act like crack addicts. I use to be one of those people. Changing my site, brand, and products every few days. Always trying to be someone I wasn't, doing things with zero proof, or talking about things I really had no idea what I was talking about.

    It is kind of like advice. You will see people just repeating what they have read somewhere without really experiencing it or even trying it. You can spend countless hours and time following something someone said, and they have never even tried it or made dime one off it.

    The marketing that works...is the marketing you work your tale off for. This is not a face to face business, but it can be a relationship building business.

    That's why I like making my own products, because of the relationships I can build with those who buy my products. I give out my email and phone number and tell them call or email me...I want to learn how to improve what I am doing and how I can help them accomplish what they are working towards.

    Affiliate marketing is the same way. You may not be talking to people on the phone, but before I made my own products I would talk to people through email if they needed more info. I encouraged it. (This usually leads to more sales)

    For me it is being honest about the products we promote, build, or encourage others to purchase from us. I know it is not the norm...I get that...

    But I never really made any type of great income just throwing things up on the internet and hoping someone found it and purchased something...could just be my personality...

    It takes volume...I have around 75 products I created on my JVzoo account...and adding new stuff everyday...for instance I am creating new PLR optin products for my affiliates...but they are in each of the 70 niches I identified and write in. Thats volume....

    In my world it also takes passion...I have to be passionate about the stuff I get involved with.
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  • Profile picture of the author Kurt
    Change the premise of the story from you lying about owning the product to how you would love to own the product and how you feel it would change your life.

    Combine this with John's tips about customer reviews. Using a little "common sense" you can use the comments in legit ways, such as saying you read great reviews that said "this and that" and some no-so-great reviews that said "something else".
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    • Profile picture of the author aprilm
      thanks guys, these are some really great tips. Appreciate all your input!!
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  • Profile picture of the author wolfmmiii
    Originally Posted by aprilm View Post


    So I guess my question is ..... Are there any other niche site strategies that are just as effective and converting as the "personal story" strategy? Any WSO recommendations that detail honest methods? effective methods.

    Thanks for your thoughts
    Sure. The strategy I use for my own sites is to "report" on products. Yes, I call them "reviews", but what I am really providing my readers is my own spin on what others are saying.

    Basically, what I do is research low competition products and jot down what others are about each one. I then discuss what the community at large is saying about each product I'm reviewing. I also like to include product/feature comparisons.

    By doing the above, you are providing value to your visitor (researching a product he is interested in) but you are doing so in an honest and ethical way.
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  • Profile picture of the author Miguelito203
    Originally Posted by aprilm View Post

    Hello.i haven't posted in the forum in a while, but have been lurking and recently bought an Internet marketing course that talked about a really high converting niche site strategy. the strategy involved basically telling a personal story about how using the product in your niche made your life sooooo much better, which sounds great, but you are basically fabricating the story. For lack of a better term, lying. I'm not comfortable about revolving an entire authority site around a lie and have tried to think of it from different angles but haven't come up with a work around that makes this particular method OK with me.

    So I guess my question is ..... Are there any other niche site strategies that are just as effective and converting as the "personal story" strategy? Any WSO recommendations that detail honest methods? effective methods.

    Thanks for your thoughts
    You don't have to lie to make sales. You just have to be able to connect with your audience -- big difference. I, for instance, work in the IM niche. Instead of recommending crappy products with high refund rates that don't do what they are supposed to do, I suggest something legitimate. There are those people who are turned off by the truth and are lazy and don't want to put forth any effort. I can't help those people and don't worry about them.

    Joey
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