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Auto Responders: Templates or Plain Text

by Matt79
9 replies
Hey Everyone,

I'm new to the warrior forum, as I was recommended by a friend to learn as much as I can here and build relationships with the people here.

I'm starting an auto responder sequence and I was wondering which is best to use in the health/fitness industry, templates or plain text emails. I'm on a few IM lists and they all use plain text, and some of the lists I'm on in the health industry, some use the built in templates.

So I'd like to know for the industry I'm going for, which is the best?

Thanks in advance,

Matt
#auto #plain #responders #templates #text
  • Profile picture of the author Chris Silvey
    I have good results using a plain white/black html template.
    limit images. You don't need a fancy logo, text will do fine. Images should be of the product you are promoting. 1 image.
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    • Profile picture of the author Matt79
      Originally Posted by Chris Silvey View Post

      I have good results using a plain white/black html template.
      limit images. You don't need a fancy logo, text will do fine. Images should be of the product you are promoting. 1 image.
      Ah, so you're suggesting an html template that looks like plain text so you can add images, and probably links too?
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  • Profile picture of the author KingYoungPimpin
    I have always used plain text and have great response.
    If you know how to write killer emails you will have
    no problems getting the response you desire.
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    • Profile picture of the author Cool Hand Luke
      Originally Posted by KingYoungPimpin View Post

      I have always used plain text and have great response.
      If you know how to write killer emails you will have
      no problems getting the response you desire.
      With a name like "KingYoungPimpin", how could you not trust his advice on your business?
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  • Profile picture of the author Halcyon
    There is no best.

    Personally I use html with plain text back-up but there is no right/wrong answer.

    Plain text became standard in the olden days because a sender had no way of knowing if the recipient had the ability to read html emails. These days almost every email client supports html emails so the issue of plain text vs html is more of a personal/niche preference.

    However I think you can answer your own question better than any of us can.

    ...which is best to use in the health/fitness industry, templates or plain text emails. I'm on a few IM lists and they all use plain text, and some of the lists I'm on in the health industry, some use the built in templates.
    Do you prefer getting the html emails or the plain text? Your readers in the same niche may feel the same way. Try both and measure your response.
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  • Profile picture of the author juninhop
    I personally like to use the templates simply because they add more flavor and style to your emails...you could find a template in the health/fitness category and just use that consistently in all your emails.

    Think about it...would you rather read a dab, dry looking plain white background email with black text or a colorful, eye-catching email that grabs your attention.

    At the end of the day though, its really more about the content you're providing and what you're sending out to your list so don't let this become an obstruction to the most important thing - TAKING ACTION!!!

    Best Regards
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  • Profile picture of the author Matt79
    Thanks for all your advice guys!
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  • Profile picture of the author Joseph Robinson
    Banned
    "Just keep testing, just keep testing, just keep testing, testing, testing."

    Or was it "swimming", it's been awhile since I watched Finding Nemo.

    Seriously, there is no black and white answer, as others have already told you. Figure out what your specific customers respond best to and stick with it.
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  • Profile picture of the author Mark72
    Good question.

    I'm on dozens of lists to study other marketers (recommended) and the vast majority of them use very basic html with not much bold or italic and anchor text for links.

    However, I have noticed a change recently whereby a few people seem to be moving over to the html templates.

    Personally I think this creates a much more professional impression, but you should consider that images can often get blocked and spam filters can block the message altogether.
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