Anyone here do just email marketing?

18 replies
I was curious I am brand new to the whole concept of IM and I was wondering if people do just email marketing and nothing else for a living. Also if you do how many a day would you say you put into it.
#email #marketing
  • Profile picture of the author James Foster
    Well you can't do "just email marketing" ... you have to drive traffic too, so you need to know about SEO or PPC or Solo ads/ media buys...

    There's no such thing as a one sided marketer.
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  • Profile picture of the author MikeLogan
    Habitat,

    When it comes to information marketing nothing beats email marketing. As mentioned above you still need to drive traffic to offers & landing pages. The way in which you drive traffic will be tied closely with the niches you are focusing on. Certain niches don't get much search (SEO) traffic for example, but that doesn't make them bad niches.

    I'd recommend focusing on niches that support selling multiple items to (repeat) customers.

    For example:
    Weight Loss
    Internet Marketing

    Or niches that only support a single purchase, but also have lots of traffic.

    For example:
    Dating
    Relationships (Get Ex Back)

    There are many more. Check the Clickbank marketplace to find some of the more popular niches.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by habitat1224 View Post

    I was curious I am brand new to the whole concept of IM and I was wondering if people do just email marketing and nothing else for a living.
    Hi Habitat, you can't, really: the reason "email marketing" is so successful is that the people who receive the emails buy things on the strength of your recommendation, because of the relationship you have with them, the fact that they trust and respect and value your opinions, and so on. You can produce that trust largely by email, too, but you have to build the lists first, in order to have the people to whom to send the emails.

    So there has to be a list-building process, and a traffic-attracting process before any emails can be sent out at all.

    You wouldn't get very far with random emails sent to random people with whom you had no relationship. What matters, with your lists, is that you're the person whose lists those subscribers want to be on. (This is also one of the many reasons why a "bought list" typically has very little - if any - value to its buyer).

    Originally Posted by habitat1224 View Post

    Also if you do how many a day would you say you put into it.
    Incomes in internet marketing tend not to depend on "quantity". Questions beginning with the words "how many", on such subjects, are often a little misdirected. Marketing outcomes are typically determined by quality - in this case, the quality of relationships.
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  • Profile picture of the author TrumpiaTim
    I recommend looking at "ALL-In-One" Marketing, which combines the following:

    Mobile Marketing
    Email Marketing
    Social Media
    IM Marketing
    and Voice Broadcasting
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  • Profile picture of the author louie6925
    As you learn you soon realise that there is alot of different aspects to one small business, and many different skills will need to be learnt. Just like a business in the offline world, to work efficiently foundations need to be built in order to the business to survive!

    So in order to your question could someone obtain a large list and just market to them then the answer is NO! as stated above many skills have to be used to build that list, and ongoing to maintain it and keep it from dwindling, and a list isn't some comodity, its made up of people, and in general people will not hang around unless you do something to keep them there! the whole process sound easy in theory but its actually acheived through hard graft! but definately learnable and a part of IM as a newbie thats worth looking into!
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  • Profile picture of the author footbag_man
    Originally Posted by habitat1224 View Post

    I was curious I am brand new to the whole concept of IM and I was wondering if people do just email marketing and nothing else for a living. Also if you do how many a day would you say you put into it.
    Just doing email marketing isnt really possible as you need to drive traffic first of all.. But you can just do JV swaps when you have a massive list and that will be your business model.
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    • Profile picture of the author The Great Gordino
      This is actually a really interesting question in my mind...

      In the olden days, before the rise of the pervasive social media and mass phone access to the internet, email marketing was the way to go.

      You drove people to your opt in page, and they got their content by getting your emails.

      Now, you can put your content, on all sorts of social media, facebook, twitter, youtube, et al.

      That means there are many ways for people to get your content.

      It should seem logical to put your content all over those channels, but some people stick to 'email marketing', and that's what makes it interesting to me.

      Some marketers still *only* give their content to their email list - so if you want their content, you have to sign up. No other way of getting their content.

      It means that people on the social media sites don't get access to that content, but it does focus the actions of those people that do want it.
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  • Profile picture of the author shawnlebrun
    Actually, you can do quite well with just email marketing, I do
    it all the time.

    Sure, most of my time is spent writing copy for my products
    or for my clients... but if I have a large chunk of down time,
    here's what I do.

    Now, let me preface this... I probably have a few unfair
    advantages over newer marketers, and here's why.

    First, I've spent the last year or so writing copy for one
    of the biggest internet marketers online. More importantly,
    I did email copy for some of the OTHER biggest marketers
    in the IM niche. So, from writing for and with about 40 other
    top IM marketers, I had an insider's view on which offers were
    converting well.

    The other advantage... I've been a copywriter in the IM niche
    for the past few years... so I had a grasp on the kind of offers
    working well.

    Anyways, here's what I usually do.

    1. I find one of the best converting offers on Clickbank,
    and I sign up as an affiliate.

    2. I go to Mailing List - Email, Business, Sales Leads, Consumer - InfoUSA and I find highly targeted
    email lists to rent. Because i've been renting email and
    direct mail lists for the last 11 years, i can usually find
    the right list... and get a deal, pretty fast.

    3. here's the real key. i personally write the email that
    gets people over to the site i'm promoting.

    I do NOT, and repeat, do NOT use the email swipes that
    you get if you sign up as an affiliate under some of these
    big marketers.

    Frankly, i've seen a lot of their swipes and most of it sucks,
    it's the same old, same old, and you want something
    that stands out.

    so, i write a short but very valuable email with enough
    content to get them over to the site i'm promoting.

    end result, i usually start with a test of 1,000 names and
    try out a few different lists.

    when i find one that converts the best, i'll roll out to more names.

    all in all, i usually end up making $500 to $1,000 as an affiliate each
    time i do this.

    not earth shattering money, by any means, but it's a nice chunk of
    change for an hours work.

    so, here are the steps i take...

    1. find the best converting programs on clickbank and sign up
    as an affiliate

    2. find a targeted list that's relevant to that market on infousa.com

    3. write a short, powerful, and catchy email to send to this list,
    it must be short enough to keep interest, and interesting
    enough to get them over to the site you're promoting.

    4. repeat as many times as you want.

    so yes, you can make money with just email marketing, i do it all the time and i don't have to build a site, deal with customer service, etc...
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  • Profile picture of the author BenjaminB
    Originally Posted by habitat1224 View Post

    I was curious I am brand new to the whole concept of IM and I was wondering if people do just email marketing and nothing else for a living. Also if you do how many a day would you say you put into it.
    Email Marketing is the number one thing you should concentrate on in my opinion, building your own email lists is a must and will always convert better than anything else! The more the merrier as far as sites you can join and use their lists to build your list and to also market your opportunities to directly. Safelists and Viral mailers are plentiful and you can either earn mailings for free by earning credits opening emails or by upgrading to get a set amount of benefits a month. You can also buy solo emails which will go out to full membership bases of these sites or large groups of sites that work together to make the solos have a further reach.
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    Conversions have never been so easy!
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  • Profile picture of the author Randall Magwood
    I use email marketing. Not solely though because there's a link/connection between driving people to your squeeze page, and converting them into subscribers. So one can't leave without the other.

    I have my autoresponder set up for emailing every 4 days to my backend customers. And it does well. Takes me about 20 minutes everyday to manage my autoresponder account.
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  • Profile picture of the author jack4321
    In fact, people who develop email marketing is often get help from a help desk software, which is help with getting email addresses, managing them, creating message, sending the email and analyzing the results. So, it is not a such a boring work.
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  • Profile picture of the author Muhsin Aziz
    I do email marketing.

    It's something that I love doing that it has
    been my core focus and love.

    It's where I made my first affiliate sale and
    also how I got readership over to my blog.

    While I do hope to venture into other things,
    I am not at the moment coz it will be too confuzing
    anyway. So why not just do something you love
    and good at
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  • Profile picture of the author AndyBlackSEO
    Many focus purely on email marketing and I would say "in my opinion" that it is probably the best method to earn a living online. However, you need to constantly grow your list. WSO's are a great way to do this as it is buyer subscribers who will have already bought from you once.

    It's important to not burn your list out. Find a happy balance of providing value, ie - write informative blog posts and moping your list to it. Ask for comments and feedback to create your own community. If you can create reports, apps etc... Then consider offering these for free to your subscribers once in a while. Then promote products in between. Ones that you know will benefit your list.

    People vary with the frequency of mailing. It could be once per week, twice per week... Some even daily. It depends on your relationship with your subscribers and what you have to offer. Mail at least once per week... So they don't forget you. You will have far more success with a warm list who know and trust you well, than a cold list.
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  • Profile picture of the author Anoopchawla
    You can not do just email marketing in isolation. That isn't possible. First you must learn the basics of online marketing like building a squeeze page, tracking conversions, writing content rich emails, traffic generation and much more.

    A person who is a successful email marketer is successfully doing almost every aspect of online marketing except the product creation,(if he is selling other peoples product as an affiliate).

    So don't even think that email marketing will make you money right off the bat because its not as simple as sending some promotion emails to random people.
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  • Profile picture of the author dinoseo
    Hi,

    First you should learn some of the basic steps to get started with Email marketing.

    Personalization
    Testing
    Subject line
    Over spamming
    Promote key content at the top
    Calls to action etc...

    Regards,
    dennis
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  • Profile picture of the author kayleemorris278
    the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:

    Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
    Sending emails designed to encourage customer loyalty and enhance the customer relationship
    Placing your marketing messages or advertisements in emails sent by other people
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  • Profile picture of the author marketwarrior06
    Banned
    Its not a good idea to do only email marketing. You will be in a great problem if you do so. That's why people suggest that you should do every possible marketing ways to promote your product. One or another will success for sure
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  • Profile picture of the author limestone614
    From my experience which I will explain, Email marketing destroys all others, and I mean destroys.

    One of my clients is a huge uk travel agent, we do the SEO, so we get to see the analytics, goals, conversions, everything, and they run everything mentioned above.
    (I am held to an NDA so I cannot give figures. But...)

    Website(s)
    Facebook
    Twitter
    Email
    Newspaper
    Radio
    TV

    The whole shebang.

    They send out an inordinate number of emails every week and I can tell you, the emails convert into sales by a massive margin vs any of the others.

    They could shut everything and just run a single page email-shot site and still turn a hundred million a year.

    You'll read it here a lot, especially from the more experienced Internet marketers.

    Make sure you build a list.
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