Whats best? Affiliate sales pages opening in the same tab or a new one

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Just interested to know what everyones thoughts are when a user has clicked on one of your affiliate adverts, do you think its better to open their sales page inside the existing tab or open it in a new one?

I can see pros and cons in both options

- in the same window - if the product you are selling and the sales page converts well then this option is okay but what if they weren't after that specific product but they would've bought another one of your products. Ive read alot that people say its rare for potential customers to hit the back button if they werent interested in that product and opening it - in a new tab - would solve this problem but give too much flexibility for the users attention to be diverted from reading the new tab with the original site still open
#affiliate #opening #pages #sales #tab

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