I've been giving a LOT of thought (maybe too much) to what the best ways to help IMers are.
I've tried lots of ways over the years, from giving money, to positive feedback, negative feedback, stepping back to the big picture, and even going right into the techy details.
It seems that there's always someone who can benefit from each method, but what is concerning me lately is that the majority of people getting into IM seem to have no plan, and while I may think that their absolute best move would be to take a step back, think about their goals and their family and consider what they REALLY want from getting started in IM, and how they honestly think they can best move forward - Most of them seem to want to be fed BS and false promises of wealth and glory.
Sometimes people have no interest in looking at their business model and just want to be told 'the secrets' to traffic generation, rss, blogs, etc. etc.
I recently spoke to some fellow warriors in Singapore about what IMers in their region would most benefit from if I were to put on an event there. The answer surprised me.
It was clear that all of the sensible advice I thought they could benefit from would be useful - but it was clear that to get them to come to an event it would need to be the standard "achieve your financial dreams on the Internet" pitch.
One warrior (Kelvin) came up with a great analogy for it. He said it's like when your dog is ill and needs medicine - you put the medicine in his food so that he'll eat it because he's so greedy for food but wouldn't take the medicine on its own - regardless of how good you know it is for him.
Is this a global thing? do people really just want to be sold dreams?
Maybe my copywriting head is on another body and I just haven't thought of a way to say things sensibly and describe real value in a non-hypey way.
I'd much rather sell the steak than the sizzle since I don't want to make money selling sizzle when I'm trying to feed hungry people a stake.
I'm deadly serious about this.
There are enough bad vibes about seminars around due to the sales-pitches that often go under the name of seminar. I would like to change the trend and really get people the help they need but if they really don't want to hear it - Maybe I should change my focus and stop trying to find ways to help them.