So Many Things To Do...Need Help On Focus

15 replies
Hello All, been a while since I've been on this forum.

So I have a site that produces content not related to internet marketing at all. We produce and publish music lessons, specifically drum lessons.

I think we have a pretty cool product and the market is certainly not saturated with the kind of content we provide. For instance guitar lessons...that is a saturated market with tons of websites producing pretty much the same types of video lessons.
We launched the site back in January and it has morphed significantly since then. With our time divided between actually producing the content and building out the member area we have found some time to optimize our shell site for on page seo and try and make it more appealing.

But honestly after 7 months of being online and ranking page 2/3 for "online drum lessons", I am kinda bummed that we average 5-10 hits a day still.

With limited time to spend on this project I was hoping to get some feedback as to what would provide the most bang for our buck...which of these if we devote all of our time and energy into are going to increase traffic?

1. Backlinks (been messing around with this...not that easy...it seems easier to tape and edit drum lessons than to try and get a link to our site)
2. Creating micro sites that link back to us. (so for instance getting a keyword domain name and putting up some good articles and free videos with anchor text linking to our main site)
3. Video sitemap. I have heard that this can possibly get us a link on the first page.
4. Adding a blog with articles about various drum related topics.
5. Adding public forums...can't imagine this would help because we have no community right now.
6. Just hunker down and create more and more content and put more free videos up on youtube.
7. Set up affiliate programs like clickbank and shareasale. (we already have the ability to do affiliates with Amember but no one is clammering to be an affiliate with us so I suspect we need to be in a "market place")

If you had to pick one thing for three of us to work on which would it be?
#doneed #focus #things
  • Profile picture of the author oliverkan
    Backlinks. If you're still on page 2/3 then your off-site SEO just isn't good enough yet.
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  • Profile picture of the author dvduval
    I say focus on real people. How can you interact with real people in such a way that they want to visit your site and participate in some way. A big part of SEO these days is creating sites that real people visit.
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    • I looked at your site. Nice design. I like the authority -- a recognizable human face -- right there above the fold. Faces are powerful and too many sites omit them.

      There's a bit of a disconnect between the domain (yourmusicmuse.com) and the masthead (Music Muse). May be a problem with returning visitors.

      Okay. So who buys drum lessons? When you visualize your customer in your mind's eye, what does he (she) look like?

      fLufF
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      • Profile picture of the author musicmuseman
        Thanks for looking into our site. There is some internal debate as to whether we should spend money on buying our actual domain name. Would it be the same thing to just change our logo to "YourMusicMuse.com" instead of MusicMuse?

        We are working on "buyer personas" right now. We have some idea but really this is a tough question to answer.

        We are planning on creating specific landing pages that cater to each buyers needs though. This hopefully will help with conversions but probably won't get us more initial traffic.

        Thanks again
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    • Profile picture of the author musicmuseman
      Originally Posted by dvduval View Post

      I say focus on real people. How can you interact with real people in such a way that they want to visit your site and participate in some way. A big part of SEO these days is creating sites that real people visit.
      Well actually that is another point that I left off. Should we focus all our collective efforts in creating some kind of buzz that would get us noticed? A PR stunt?

      Additions:

      8. PR Stunt of some kind that gets us in the news
      9. Press releases on some of our notable instructors i.e. Jeremy Hummel formerly of Breaking Benjamin
      10. Viral video marketing on youtube i.e. funny drum related commercials for our website.
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      • Aaron,

        Once you figure out who your audience is, that will tell you where you need to focus your promotional efforts.

        For now you can buy AdWords if your budget will stand it. You need to get some people onsite so you can ask them what they're looking for. You could take that one step further and actually recruit an Advisory Board. I've done this and it works really well. You get people to try the product for free for, say, a month and you reap their feedback.

        Press releases can help you get traffic. To get a professional to write one and distribute it to reputable news sources (including Google News) will run around $200.

        As far as promos go, there used to be a guy who took his drum kit out and set it up on an unused frontage road next to Highway 237 here in Silicon Valley. Everybody saw him. Are there unexpected places you could do that and take videos?

        fLufF
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  • Profile picture of the author rowanman28
    I'm not really an expert in SEO, but you look at what the leaders did, and try to copy it. Look at their back links, look at the back links to those back links, and look at how they did it. I just did the search, and noticed two You Tube videos on the first page. My Facebook pages and You Tube videos are outranking my site for many of the same keywords, with less work in most cases. Social shares make good back links, and are important for a natural looking link profile, and they generate traffic at the same time, but sometimes it's easier to rank the social pages themselves. Take a look at a search on Lady Gaga, or Justin Bieber, or God. With all that competition, the social profile pages are right up the top of those searches.
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    • Profile picture of the author musicmuseman
      Originally Posted by rowanman28 View Post

      I'm not really an expert in SEO, but you look at what the leaders did, and try to copy it. Look at their back links, look at the back links to those back links, and look at how they did it. I just did the search, and noticed two You Tube videos on the first page. My Facebook pages and You Tube videos are outranking my site for many of the same keywords, with less work in most cases. Social shares make good back links, and are important for a natural looking link profile, and they generate traffic at the same time, but sometimes it's easier to rank the social pages themselves. Take a look at a search on Lady Gaga, or Justin Bieber, or God. With all that competition, the social profile pages are right up the top of those searches.
      Thanks. I have been looking at our keyword competitors. Alot of what they have done is create many websites related to drums and then link to each other.
      Of course they all have 1000's of links from other places as well.
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  • Profile picture of the author rowanman28
    People underestimate the importance of the URL in SEO. The domain name or subdomain. The text on the page, the subheadings, alt text on the photos, etc. Have you thought that because you make people pay to see the drum lessons, those pages aren't public on Google, and aren't pulling in traffic for other searches like parididdles, straight eight, etc. If you want my honest opinion, make a new site with an exact match domain name, or close match domain name for free online drum lessons, or some similar search with a high exact match search volume and low competition, and make your money from Adsense or affiliate marketing drum stuff through Amazon, and just keep publishing. I tried doing free video guitar lessons, but that had a lot of competition. If there really is low competition and high demand for online drum lessons then free will make you enough money, probably more than paid lessons.
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  • Profile picture of the author travlinguy
    A couple of weeks ago a guy with a guitar site was pretty much where you are. I wrote a fairly lengthy post to him. I've pasted it below. I think the difference between you and he is you seem to be into what you're doing while he openly admitted he wasn't. Just substitute drums for guitar and you might have some good ideas to run with.

    What do the guitar sites making it have in common? I'd bet they've all built a community around their specialty. You mention awsome content. Do it. That's a great place to start. Then get some more awesome content from other writers. I'm talking about syndicated content. And then paste up some awesome videos by people making videos. And credit the producer.

    You should also start going to some of the guitar authority sites and comment on posts. Of course, I'm talking relevant, valuable comments. Start building up your backlinks this way by commenting on the most exclusive sites out there.

    And after you have all that going on, get started building a list with some type of guitar freebie. It might be something you put together. How about the top 10 rock guitars of all times, complete with pictures, descriptions and the guitar player most noted to have used that ax. That's just off the top of my head. You could probably come up with something better to use as a list building teaser.

    It always comes back to awesome content. And regardless of what anyone says, you can use syndicated content without upsetting the search engines. Besides, when your goal is to create a community, your traffic starts to come from word of mouth and legitimate backlinks.

    All of this represents work. But it's not hard and it doesn't take long before you've got a real following and people are comfortable buying stuff you recommend. Do this right and you can eventually make part of the site a membership deal. There are lots of possibilities. What I've described is a legit business model that lots of successful marketers use. There are many on this forum doing just that.
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  • Profile picture of the author rowanman28
    Here's another tip. You Tube videos are normally public, for anyone to embed. Change the title a bit, write some decent text under it, and there you go, the drummer from Dream Theater doing a free lesson on your site.
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  • Profile picture of the author Content Traders
    Check our signature link. We have recently ranked a same music website for keyword "pro tools courses" and its now ranking on 4th spot of Google first page.
    The Online audio school dot com
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  • Profile picture of the author RedShifted
    Hey man since you're in music I have an idea I'd like to throw at you.

    This is something that took me 12 years to learn so I consider it pretty valuable. In the music niche, one of the things I notice that has the HIGHEST UNFULLFILLED DEMAND are music sequencer projects.

    I learned this by posting on music forums for years and years almost everyone on music forums, who uses music sequencers, WANTS professional project files made by professional artists.

    I believe there is huge room to make money because the demand is EVERYWHERE. Its all over youtube, all over forums, in facebook music groups. People are ALWAYS asking for project files for sequencers.

    They rarely get good ones and this is why I feel they're always looking for new ones.

    My idea was this:

    Contact a few professional artists in different niches, set up a site where they SELL their project files. We split commissions with the artists.

    REALLY think about this or research it if you don't know what I'm talking about.
    The most viral headline I ever wrote on a music forum was "Get Your Free Professional Trance FLP From DJ Philosophy", the thread blew up to 26 pages long on trance addict then moderators shut the thread down even though I had permission from the artist to post his work (I emailed him on youtube).

    This was one of the most professional projects I ever got, and SO MANY PEOPLE wanted it that I got the idea of selling these files to other new artists. If I EVER got a hold of a sequencer file from say Sean Tyas, Andy Blueman, any professional artist in ANY niche, those files could be sold for lots of money.

    I honestly believe almost no artists really realize this.

    There IS a huge market for this stuff (to boot - certain famous music magazines have become so popular SOLEY FROM interviewing professional artists in the studio, which gives amateur/newbie artists a tiny glimpse of their project files - example: that ones from Future Music Magazine) . I've been looking for a partner for a while to get this set up because it would involve some pretty hard work. But I KNOW it would bank hard if it was done right.

    It would involve finding the best artists we could in various niches, having them sign a contract to release 1 of their project files. In the contract we'd state what amount they are to recieve, and the fact they are signing way exclusive rights to their intellectual property (just 1 track - the point is they can sell these files for easily $20-$30 to newbie/amateur music artists along with selling their music somewhere like beatport for $2 a track to their fans. I know people are wiling to pay up to $40 as I already made a thread about this on various forums asking what people would pay. Certain people mentioned they would pay up to $100 for project files from Artists like Orjen Nilsen).

    Considering how hard it is for these artists to profit off beatport, this would open up a totally new revenue stream that does not exist anywhere on the net. I could personally convert the project files into other sequencers that way we can open our reach).

    This is something I've been dying to do, and will eventually be doing no matter what, so if you're interested just pm me.

    -Red

    ps. I know this is a bit off topic but I'm looking for JV's anyway I can get them. If you don't like me hijacking your thread like this I apologize. =]
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    • Profile picture of the author musicmuseman
      Originally Posted by RedShifted View Post


      ps. I know this is a bit off topic but I'm looking for JV's anyway I can get them. If you don't like me hijacking your thread like this I apologize. =]
      This seems on the surface to be a plausible idea but we are already focused on our current project and goals. Once we become successful enough to even break even every month we could look into something like this.

      Our initial idea was to offer video lessons for many instruments but we had to settle on just drums for now.
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