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500 Word Squeeze Page?

by MarketingVet09
15 replies
Hey guys, I had a question.

I know a lot of times squeeze pages are just a few statements and a free offer..

I wanted to know what do you guys thinking about a lengthy squeeze page, like 500 words?

Let's say the subject is something VERY important to the reader, something that will help in their happiness like losing weight or something like that..

I'm spending 500 words to build up a strong rapport and trust before they even get to the first email...


is this a huge mistake? have you had success with this? Please advise if you have experience.

thanks


thanks will be given for any help!
#500 #page #squeeze #word
  • Profile picture of the author ProvenViral
    In my experience it's all about the content and not about the length of the squeeze page.

    I would concentrate more on the presentation and the packaging rather than how many words it contains on the website.

    Pictures + proof are the best way to convert on a squeeze page.

    Hope this helped.
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    • Profile picture of the author MarketingVet09
      Originally Posted by ProvenViral View Post

      In my experience it's all about the content and not about the length of the squeeze page.

      I would concentrate more on the presentation and the packaging rather than how many words it contains on the website.

      Pictures + proof are the best way to convert on a squeeze page.

      Hope this helped.

      Hi, thanks... So, you would by NO MEANS say 500 words is TOO LONG?

      I was just concerned it might be too long and lose the readers attention.

      If even a 1,000 word squeeze page is feasible, as long as all the other pics / everything is in order, I'm good to go. Of course, every single word of the squeeze would be absolutely required... no fluff.

      Let me know your thoughts.

      Thanks!
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  • Profile picture of the author mlord10
    Really depends on whether you want quantity or quality of subscribers. By having a 500 word squeeze page, you are likely going to get less total opt ins, but the ones that you do get (provided you make a personal connection with them on the squeeze page) should be much more targeted, and trust you a lot more.

    That being said, I tend to prefer shorter squeeze pages, and just try to establish trust & credibility in the first few emails I send to my subscribers.

    Admittedly, I haven't done any significant testing with longer squeeze pages, but I think that it could be good for weeding out "tire kickers" or those who really aren't that interested in seeing what you have to offer.

    Would be interested to see what other Warriors have to say about this...
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    • Profile picture of the author MarketingVet09
      Originally Posted by mlord10 View Post

      Really depends on whether you want quantity or quality of subscribers. By having a 500 word squeeze page, you are likely going to get less total opt ins, but the ones that you do get (provided you make a personal connection with them on the squeeze page) should be much more targeted, and trust you a lot more.

      That being said, I tend to prefer shorter squeeze pages, and just try to establish trust & credibility in the first few emails I send to my subscribers.

      Admittedly, I haven't done any significant testing with longer squeeze pages, but I think that it could be good for weeding out "tire kickers" or those who really aren't that interested in seeing what you have to offer.

      Would be interested to see what other Warriors have to say about this...

      I think you're right... I just didn't know if a squeeze page longer than 100 words was a CARDINAL SIN.

      With the first 2 replies here, I see it's not... so I should be good.


      Like you said, it's about quality.. if someone has lung cancer, and the squeeze page is 1,000 words long but the title says "Here is the cure"... I doubt anyone really with lung cancer will say "ehhh... this is too long.. i dont feel like reading"...


      I hate to use such a harsh example... The problem my readers are facing isn't anywhere near lung cancer.. But it can be an extremely depressing situation that needs to get fixed.. so for some ppl it could actually FEEL that serious.


      Thanks for your in sight!
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      • Profile picture of the author JohnMcCabe
        MV, another consideration is how those people are getting to your squeeze page.

        If they're coming from an article they just read, and the landing page continues what they were just reading, you can get away with much longer copy.

        If they're coming from a search result or PPC ad, you only have a few seconds to grab them. Your headline's sole purpose is to get them to read the next line. That line's purpose is to get them to read the next one, and so on until they get to your call to action. For 'cold' traffic, you likely have a much shorter time to grab them.

        About the only real cardinal sin when it comes to copy length, though, is boring people. Whether it's one line or 1,000 words, if you bore people, you lose them...
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  • Profile picture of the author Lloyd Buchinski
    I think it might be possible.

    Why not try it out? A split test would give you a much better answer. Of course it's a good idea to not show your page or your niche, but that doesn't leave us much to go on. Even if we did see it, a lot of the info tossed out around here seems to be just wild theory.

    Maybe work out 2 or 3 different versions of the page and set up a split test.

    Good luck with all that, sounds interesting.

    best wishes
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    • Profile picture of the author fedor50
      In my experience the length of your squeeze page doesn't tend to matter as much as the quality of the squeeze page.Just try not to fill your squeeze page with too much fluff
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      • Profile picture of the author adsassist
        Originally Posted by fedor50 View Post

        In my experience the length of your squeeze page doesn't tend to matter as much as the quality of the squeeze page.Just try not to fill your squeeze page with too much fluff
        I would have to agree with this.

        Don't limit our self to a certain amount of words.

        Put what is needed down with good copy writing.

        If you get the copy writing down, most will opt-in before they finish reading.

        Its all about how well you can copy write your niche.
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    • Profile picture of the author gjohansson1
      Originally Posted by Lloyd Buchinski View Post

      I think it might be possible.

      Why not try it out? A split test would give you a much better answer. Of course it's a good idea to not show your page or your niche, but that doesn't leave us much to go on. Even if we did see it, a lot of the info tossed out around here seems to be just wild theory.

      Maybe work out 2 or 3 different versions of the page and set up a split test.

      Good luck with all that, sounds interesting.

      best wishes
      Split testing is definitely the best bet, and I would even go as far as two separate lists with different tracking links to see which overall method produces more sales.

      Andre Chaperon (affiliate bully) practically specializes in long form squeeze pages. I'm talking 2-8 pages of pure valuable content before he asks for any information. Some of his tests were through PPC and he was able to create a 44% sale conversion ratio and a lot more money from a smaller list.

      Honestly I would be too nervous to try it because I have a setup that works and I wouldn't like to throw money at a test like that, despite the proof I have seen.

      You should check out his stuff, it's pretty interesting!
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  • Profile picture of the author MadHu5tle
    As much copy as is needed to get 'em to where you want, in this case an opt-in. I like the old direct mail adage "your copy can't be too long, only too boring..."

    So as long as it all has a purpose and isn't just an excuse to ramble, than no it isn't too long.
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    • Profile picture of the author Adrianne_
      I would think it depends on who your audience is
      and where you are marketing. For example, if your
      ad is placed where it's competing with many advertisers
      that are pitching the same product/service, then
      long ad copy simply isn't going to get read. You
      need to grab their attention in a matter of seconds.

      On the other hand, if you are doing forum marketing,
      then you can get away with 500+ words because people
      who visit forums are already prepared to spend some
      time reading thru different threads. I suggest you
      do both and see which one brings you the best results.
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  • Profile picture of the author Randall Magwood
    I used to have a squeeze page that was as long as some sales letters. Nice conversion rate, and when tested against a MUCH shorter squeeze page... the longer squeeze page out-pulled the smaller squeeze page. Different niches will get different results.
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  • Profile picture of the author TheBizHelp
    Banned
    Short or lengthy, It doesn't matter. What matters most is how you present your subscribers' benefits or incentives as the case my be.
    You do not have to write long or lengthy squeeze pages before it converts.
    You may want to check out this long copy squeeze page that converts so well Success Package - Totally eliminate online business frustration and despair, make money online and jump-start your way to marketing success..

    And you can also checkout this very short and concise one here Free Internet Marketing Tips and Lessons | Internet Marketing Tips - Make Money Online at TipsDesk.com

    This will help you see the 2 sides of a squeeze page.

    Kennedy
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  • Profile picture of the author Viramara
    It depends on your niche and how good your squeeze page can pull your readers' WOW trigger. In IM niche, shorter squeeze page with quick bullet points is preferable because the prospects are more getting used of all the lengthy hypes, and would probably burned out, get bored, and clicking exit for a squeeze page with a lot of wishy washy words.

    I have a lengthy squeeze page in non-IM niche that constantly converts at ~40%, with lots of benefit bullet points. Funny is, when I tweak it into a shorter one, it doesn't increase conversion. So do your own test. Everyone's niches are different.
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  • Profile picture of the author travlinguy
    Any sales page (a squeeze page is sales) is as long as it needs to be. Some markets require more of an explanation than others. If a concept is relatively new for example, you've got make it clear what you've got. 500 words isn't all that much, especially if you understand how people read. It comes down to smart formatting.

    Many will skim so you need to have short paragraphs with catchy, exciting paragraph headlines. Add to that several images, bullet points, some bold faced type showing important points and people can skim the high points and come back to read anything that interests them in greater detail.
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