I've got an idea about email headlines and I want you to shoot me down.
Message from Joe Blogs
It's actually from Facebook, and everyone always enjoys getting messages of some kind.
I don't really care what fancy headline some marketer makes up.
So I was thinking of having a handle. A certain phrase that gets sent out with every email and people will know it's me straight away.
Do you think this would drastically reduce clickthroughs?
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