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The Ultimate Offer?

by The Marketeer
9 replies
Hey Warriors,

I see some really good IM offers from time to time and I wanted to ask you:

If you could buy The Ultimate Offer or maybe you've already bought one that you felt was The Ultimate Offer. I mean from a value, quality, price everything perspective, what features did/would this offer have?

For e.g. here are some features:
  • It's something that people desperately want.
  • It's something that will make them a lot of money if they put it to use.
  • Price is not an issue as long as the value is 10-100 times more than the price.
  • The author has a lot of credibility. (But this is not always necessary)
  • It has received rave reviews.
  • It has a whole range of benefits like saves time, money, make money, gives you freedom etc.

Please add any other features below you've seen or would like to see in:

The Ultimate Offer


Thank you in advance.
#offer #ultimate
  • Profile picture of the author marketinguk
    michaeljcheney in another thread said you need this for a WSO, which i think helps answer your question a bit although maybe not entirely, but it's a start:
    "Re: What sells best on WSO?
    Massive value, massive proof, massive credibility, massive scarcity"
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  • Profile picture of the author Randall Magwood
    I bought the "ultimate offer" before. It had great copy, lots of world-class and well known products, a $2,000 price tag (but that price was NOTHING compared to what i got), excellent and personal email support from the seller... and a ton of bonus products.
    Signature
    ==>> Free book reveals make money with affiliate marketing
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    • Profile picture of the author The Marketeer
      Originally Posted by Randall Magwood View Post

      I bought the "ultimate offer" before. It had great copy, lots of world-class and well known products, a $2,000 price tag (but that price was NOTHING compared to what i got), excellent and personal email support from the seller... and a ton of bonus products.
      Great stuff.

      Some people say,"You get what you pay for" and I guess it's true to some degree.

      But every now and then a very reasonably priced offer comes up and offers really high quality content which people say are just as good as the high priced offers.
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  • Profile picture of the author Anonymous Affiliate
    Originally Posted by The Marketeer View Post

    • Price is not an issue as long as the value is 10-100 times more than the price.
    This is a fundamental error most new marketers make: to believe that they have to deliver 10 times more value than the price tag, or what's the same, to price their product 10 times lower than the value they provide...

    That's a newbie error. You want to price your product EXACTLY in line with the amount of value your provide.

    If I offered you a second hand Ferrari for $5,000, you'd think "hmmm... there's something dodgy here...". If I offered the same second hand Ferrari for $50,000 you'd think "hhmmm... it's pricey but then again it's a Ferrari, so it's a fair proposition!".

    Don't sabotage your product by underpricing it. Price it exactly for what it's worth, even if that means pricing it expensive. You will brand yourself, customers will not be unhappy since it's a fair-and-square offer, you will make far more cash, etc.
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    • Profile picture of the author marketinguk
      I agree with every word here. The only thing i would say is if you're doing a WSO a lot of sellers are pricing it at $7 maybe with a dime sale. I wonder how much they're devaluing their product. I mean even $17 or $27 if the product is good quality would be real value for money.
      I equally know many people here have different opinions on this and what sells best for this forum, and i guess some of it has to do with how many affiliates with big lists agree to promote your product.
      Just my 2 cents.
      Joel
      Originally Posted by Anonymous Affiliate View Post

      This is a fundamental error most new marketers make: to believe that they have to deliver 10 times more value than the price tag, or what's the same, to price their product 10 times lower than the value they provide...

      That's a newbie error. You want to price your product EXACTLY in line with the amount of value your provide.

      If I offered you a second hand Ferrari for $5,000, you'd think "hmmm... there's something dodgy here...". If I offered the same second hand Ferrari for $50,000 you'd think "hhmmm... it's pricey but then again it's a Ferrari, so it's a fair proposition!".

      Don't sabotage your product by underpricing it. Price it exactly for what it's worth, even if that means pricing it expensive. You will brand yourself, customers will not be unhappy since it's a fair-and-square offer, you will make far more cash, etc.
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      • Profile picture of the author The Marketeer
        Originally Posted by Joel Ross View Post

        I agree with every word here. The only thing i would say is if you're doing a WSO a lot of sellers are pricing it at $7 maybe with a dime sale. I wonder how much they're devaluing their product. I mean even $17 or $27 if the product is good quality would be real value for money.
        I equally know many people here have different opinions on this and what sells best for this forum, and i guess some of it has to do with how many affiliates with big lists agree to promote your product.
        Just my 2 cents.
        Joel
        The low priced front ends usually have a back end funnel attached to them where the real money is made.

        Also as you've said, affiliates and big lists also have a part to play with it.
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        • Profile picture of the author Anonymous Affiliate
          Originally Posted by The Marketeer View Post

          The low priced front ends usually have a back end funnel attached to them where the real money is made.
          .
          If it is a low priced entry product, then deliver an entry product, not a product that is worth 10x more. If you sell awesomeness at $10, how are you going to deliver awesomess x100 when you charge 100x at the back end?

          No one expects gold for $10, so it is not necessary to deliver t. Just make it worth the $10 and they will be happy.
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          • Profile picture of the author marketinguk
            Originally Posted by The Marketeer View Post

            The low priced front ends usually have a back end funnel attached to them where the real money is made.

            Also as you've said, affiliates and big lists also have a part to play with it.
            They do normally have a back end funnel but not always. In fact some WSO sellers seem almost proud that they don't have an OTO which they think rightly or wrongly makes either themselves more credible or the product itself better.

            Originally Posted by Anonymous Affiliate View Post

            If it is a low priced entry product, then deliver an entry product, not a product that is worth 10x more. If you sell awesomeness at $10, how are you going to deliver awesomess x100 when you charge 100x at the back end?

            No one expects gold for $10, so it is not necessary to deliver t. Just make it worth the $10 and they will be happy.
            Excellent point, all WSO sellers (myself in the future included) bookmark this post.
            Joel
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    • Profile picture of the author The Marketeer
      Originally Posted by Anonymous Affiliate View Post

      This is a fundamental error most new marketers make: to believe that they have to deliver 10 times more value than the price tag, or what's the same, to price their product 10 times lower than the value they provide...

      That's a newbie error. You want to price your product EXACTLY in line with the amount of value your provide.

      If I offered you a second hand Ferrari for $5,000, you'd think "hmmm... there's something dodgy here...". If I offered the same second hand Ferrari for $50,000 you'd think "hhmmm... it's pricey but then again it's a Ferrari, so it's a fair proposition!".

      Don't sabotage your product by underpricing it. Price it exactly for what it's worth, even if that means pricing it expensive. You will brand yourself, customers will not be unhappy since it's a fair-and-square offer, you will make far more cash, etc.
      Thanks for your input. That's a great point you mentioned and a valid one.

      The only reason I stated that is because it's a principle derived from very popular books on achieving success in business. Many offers also use this principle.

      When it come to the Warrior Forum, I was of the understanding that the entry prices have to be lower than what is offered to the general market. The money is made here on high volume, low priced front end offers with a higher priced back end funnel.

      Again it also depends on the type of product being offered for e.g. coaching services are naturally higher than info products.
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