Facebook ads = Awareness instead of leads
At this forum, we've heard more than our fair share of hype about Facebook's ability to capture leads. That's true for certain types of offers and niches. But to be fair, if you're running a standard campaign, FB is more about AWARENESS RAISING and BRANDING than actual lead capture and, much more remotely, direct sales. This is not an opinion. This is based on actual data from marketers and agencies surveyed the advertising industry's respected source, AdAge.
Source: Survey: Marketers's Top Goal for Facebook Ads is Awareness | Digital - Advertising Age
Tweak your campaigns accordingly
Source: Survey: Marketers's Top Goal for Facebook Ads is Awareness | Digital - Advertising Age
Tweak your campaigns accordingly
