How to Solicit Freelance Journalist/Writer

16 replies
I have a community oriented site that I am developing. I need to get a journalist/writer to 'report' and write for the site (local news/stories being one function of the site). Currently there is 0 revenue to pay for someone (I am in the hole big time with development). However, I understand a budding journalist or writer may like the opportunity to become a primary reporter/writer for a website that (hopefully) will go mainstream in the region, thereby getting their name exposure and revenue for the website (which then would become remuneration).

I am not intending to take advantage, but see this as a mutually beneficial type of relationship I am looking to develop. I am wondering if anyone has had experience with this sort of thing? I am trying to come up with a way to present and develop this offer such that it is attractive to a prospective journalist, fair for both of us. Anyone have any ideas on what to offer, a percentage of future revenue? Revenue from ads (paid or adsense) on all content they create?

Looking for any creative wisdom

Thanks Warriors!
#freelance #journalist or writer #solicit
  • I am sorry to hear you failed to hold back funds to pay for a writer.

    No one worth their salt is going to work for you based on a promise. If you can't afford $6.50 per 200 word article (which is what I pay), perhaps you should rethink this. Or write the content yourself.

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    • Profile picture of the author goindeep
      Originally Posted by fluffythewondercat View Post

      I am sorry to hear you failed to hold back funds to pay for a writer.

      No one worth their salt is going to work for you based on a promise. If you can't afford $6.50 per 200 word article (which is what I pay), perhaps you should rethink this. Or write the content yourself.

      fLufF
      --
      I couldn't disagree more.

      The guy is saying he has no money.

      What do you want him to do lie or pay the writer to write until his bank chases him outta his home cos he has no money left for the project?

      C'mon get serious will you and have some compassion.

      JeromyS, I think you are on the right track. Some people are just pessimistic in nature. I'm usually one of them :p

      But not this time. I think you can and will find someone.

      If I were you I would advertise this position in your local community. There are many people that are both passionate and willing to do this kind of work.

      In fact what you can do is run a competition for the best weekly article. Post the offer at high schools, old folks homes, writing clubs, colleges, sports clubs etc.

      The winner gets his/her article on your site and they go into a draw to win some kind of prize ($100 voucher from Amazon) at the end of the year. You can then turn this into a daily competition.

      There are so many company's and organizations that do this, just emulate them.

      Don't listen to people who are being outright negative about the idea.

      Most of the time I find it's usually writers who get their back up about this sort of stuff because they some how believe that if their competition is offering FREE then there is going to be no work left for them... they'll never admit it though.

      Good luck and let us know how you go.
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      • Profile picture of the author JeromyS
        Originally Posted by Andrei Rotariu View Post

        I couldn't disagree more.

        The guy is saying he has no money.

        What do you want him to do lie or pay the writer to write until his bank chases him outta his home cos he has no money left for the project?

        C'mon get serious will you and have some compassion.

        JeromyS, I think you are on the right track. Some people are just pessimistic in nature. I'm usually one of them :p

        But not this time. I think you can and will find someone.

        If I were you I would advertise this position in your local community. There are many people that are both passionate and willing to do this kind of work.

        In fact what you can do is run a competition for the best weekly article. Post the offer at high schools, old folks homes, writing clubs, colleges, sports clubs etc.

        The winner gets his/her article on your site and they go into a draw to win some kind of prize ($100 voucher from Amazon) at the end of the year. You can then turn this into a daily competition.

        There are so many company's and organizations that do this, just emulate them.

        Don't listen to people who are being outright negative about the idea.

        Most of the time I find it's usually writers who get their back up about this sort of stuff because they some how believe that if their competition is offering FREE then there is going to be no work left for them... they'll never admit it though.

        Good luck and let us know how you go.
        Good ideas! I like the contest idea. I was planning to promote the site itself through a contest as well, so this make a lot of sense.

        From this thread, I have two avenues that are somewhat clarified, one is general articles (from businesses or anyone whom wishes to contribute) and the other is actual news reporting. Love the ideas folks! Thank you!
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        • Profile picture of the author MissTerraK
          Jeromy,

          Please keep us posted on your journey as I am very intrigued by this and it could very well be profitable for you in the long run as well as others who may be facing the same dilemma.

          Thanks,

          Terra
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  • Profile picture of the author Joseph Robinson
    Banned
    Going to have to agree with Fluffy on this. I can't think of many writers who would want to risk their time (could be spent making money) for something that will (hopefully) work out, and that could actually give them a bad name if it goes the opposite way of what you are hoping for.

    You might get lucky though. There's one born every minute .
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    • Profile picture of the author MissTerraK
      If only your philosophy would work, what a wonderful world it would be.

      However, any budding journalist or writer who has any business sense is going to be pounding the pavement to find paying clients and building relationships with those paying clients in order to have them be loyal and repeat paying clients. They'll be marketing themselves both on and off line.

      They'll also be working on building up their portfolios with their work to boost their value with potential clients.

      There are also many other things they'll be doing to ensure that they are a success, but posting for free on an unestablished site with no market indicators of success and profitable return on their time and talent, probably isn't one of them.

      That would be like if I were an unestablished young upstart freelance writer wanting to start my business and asking a web developer to build me a dynamic website in trade for exposure to their name/business from all of the people who come in droves to ooh and ahh over my profound writing and marketing ability and for perhaps a percentage of the money I may or may not make.

      Do you see where I'm coming from?

      I certainly can't blame a guy for trying though.

      Nice try and Good luck.

      Terra
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  • Profile picture of the author NicoleBeckett
    Is there a college near where you are? If so, you might be able to get an intern. That way, you wouldn't have to worry about paying them, and you would (hopefully) wind up with someone who's serious about getting some "real world" experience before they graduate (along with clips they can use in a portfolio to get a "real" job later).

    Considering that internships at TV stations and newspapers are pretty limited, it just might work
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  • Profile picture of the author ALicenseToCode
    The idea you can get someone to work for free isn't too terribly out there. You really should be paying if you want good talent.

    If your site has 0 traffic, 0 revenue, and 0 exposure it's basically going to be impossible to get someone who isn't a total sucker to work for you for free. Ideally you need to be able to offer something tangible to the writer so that they are confident they're getting something out of their work. Although just having their writing on a website that has a lot of content on it might help.

    Just make a clean simple contract between the writer and your business for what they can expect and present that to any potential candidates you find, if they like your offer you can make it happen.
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    • I wonder if the OP is confusing his nascent site with a giant aggregator like the Huffington Post. People do write for free there, but it gets enormous amounts of traffic and has name recognition.

      See the difference?

      If you don't have money to pay writers, you sure don't have money to buy traffic to get the site off the ground.

      fLufF
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      Fiverr is looking for freelance writers for its blog. Details here.
      Love microjobs? Work when you want and get paid in cash the same day!
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      • The only way I can see this working is if you give up on getting a budding journalist and accept articles from anyone in the community. Dentists writing about the importance of tooth care, lawyers pontificating on estate planning, restauranteurs talking about foodie trends, etc. all with a prominent resource box including the company name and location.

        Those people would be willing to write for free.

        fLufF
        --
        Signature
        Fiverr is looking for freelance writers for its blog. Details here.
        Love microjobs? Work when you want and get paid in cash the same day!
        {{ DiscussionBoard.errors[6590678].message }}
  • Profile picture of the author sdingram
    If this is the community that you live in, I think you should write the posts yourself until you are making some money. But I also think you need to carefully plan out where you're going with this and how you are going to realistically monetize it.
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    • Profile picture of the author Formal Shorts
      The problem isn't necessarily the lack of up front payment. Given the right proposition, a percentage of future income could prove to be far more lucrative.

      The issue is that this is a project starting from scratch. If I were looking at it, the things that would worry me are:
      • You have started a project without planning appropriately. If you haven't planned this very well, I have little confidence that you will have planned the next stages of the project well, and it will ultimately fail. The other possibility is that you always intended on approaching someone to write for free/future % of income, and if this is the case then you're not an attractive partner to have.
      • If you genuinely don't have the funds needed to pay for some initial content, then how can you persuade me you have the funds to pay for other essential requirements that the project will demand? For me to get paid, you need to succeed, and having no kitty does not inspire me with confidence.
      • It's your community - why would you not write the content? If you genuinely expect the site to be profitable, why are you willing to throw leave that cash on the table?
      You may very well have an excellent business plan, and I wish you the very best of luck with it. However, you may be hard pushed to convince a talented writer that this is an investment worthy of their time.

      Good luck!
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  • Profile picture of the author PhilippaWrites
    Originally Posted by Joe Robinson

    I can't think of many writers who would want to risk their time (could be spent making money) for something that will (hopefully) work out
    'fraid Joe's right. I'd be loath to write for even a big site for free, never mind the multitude of, "Honestly, it's going to be the next big thing! It will get your name out there" messages that most freelancers get.

    There are nearly as many of those as there are the, "If you do this piece of work for £tiny, I'll bring a lot more work your way" merchants.




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  • Profile picture of the author fanaticodp
    You get what you pay for. If you can't afford to pay a writer, you're not going to get quality work.

    The other option is to outsource to non-Native English speakers for dirt cheap. However, you'll likely end up spending a lot of time editing most of their spun articles.

    Hence, the best way to go is to hire an American/UK writer with a proven track record. Have them call you directly so you can confirm it's a native English speaker. They'll do it if they're serious about the assignment.
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    • Profile picture of the author JeromyS
      Originally Posted by fluffythewondercat View Post

      I am sorry to hear you failed to hold back funds to pay for a writer.

      No one worth their salt is going to work for you based on a promise. If you can't afford $6.50 per 200 word article (which is what I pay), perhaps you should rethink this. Or write the content yourself.

      fLufF
      --
      I am starting grass roots, it makes it tuffer, but not impossible. I could pay a writer, but for a very short period of time without revenue. What I am suggesting is intended to be potentially beyond just a job, do x for y.

      Originally Posted by MissTerraK View Post

      If only your philosophy would work, what a wonderful world it would be.

      However, any budding journalist or writer who has any business sense is going to be pounding the pavement to find paying clients and building relationships with those paying clients in order to have them be loyal and repeat paying clients. They'll be marketing themselves both on and off line.

      They'll also be working on building up their portfolios with their work to boost their value with potential clients.

      There are also many other things they'll be doing to ensure that they are a success, but posting for free on an unestablished site with no market indicators of success and profitable return on their time and talent, probably isn't one of them.

      That would be like if I were an unestablished young upstart freelance writer wanting to start my business and asking a web developer to build me a dynamic website in trade for exposure to their name/business from all of the people who come in droves to ooh and ahh over my profound writing and marketing ability and for perhaps a percentage of the money I may or may not make.

      Do you see where I'm coming from?

      I certainly can't blame a guy for trying though.

      Nice try and Good luck.

      Terra
      Thanks

      Originally Posted by NicoleBeckett View Post

      Is there a college near where you are? If so, you might be able to get an intern. That way, you wouldn't have to worry about paying them, and you would (hopefully) wind up with someone who's serious about getting some "real world" experience before they graduate (along with clips they can use in a portfolio to get a "real" job later).

      Considering that internships at TV stations and newspapers are pretty limited, it just might work
      That is a good idea, yes, we have a small college. That is what I am thinking, hopefully. I certainly have put a lot into it, time, planning, money.

      Originally Posted by sdingram View Post

      If this is the community that you live in, I think you should write the posts yourself until you are making some money. But I also think you need to carefully plan out where you're going with this and how you are going to realistically monetize it.
      I have a plan for the site, it is being redeveloped right now. Local advertising is primary source initially, but intention to expand streams (based on model).

      Originally Posted by fluffythewondercat View Post

      I wonder if the OP is confusing his nascent site with a giant aggregator like the Huffington Post. People do write for free there, but it gets enormous amounts of traffic and has name recognition.

      See the difference?

      If you don't have money to pay writers, you sure don't have money to buy traffic to get the site off the ground.

      fLufF
      --
      nascent, had to look that up I know clearly what my plan is, I am just one guy, father, working full time already and already challenged to make ends meet, I wish I had a budget to work with, but it hasn't stopped me from trying. I know what I want to build and I know the model works, because I see it operating with huge success not far from me. It would be grand to have a team of developers and a official business plan and prospectus, but I don't have any of that.

      Originally Posted by fluffythewondercat View Post

      The only way I can see this working is if you give up on getting a budding journalist and accept articles from anyone in the community. Dentists writing about the importance of tooth care, lawyers pontificating on estate planning, restauranteurs talking about foodie trends, etc. all with a prominent resource box including the company name and location.

      Those people would be willing to write for free.

      fLufF
      --
      Now there are some good ideas! Thank you for these and your thought into it. I can totally see something like this working quite well.

      Originally Posted by Formal Shorts View Post

      The problem isn't necessarily the lack of up front payment. Given the right proposition, a percentage of future income could prove to be far more lucrative.

      The issue is that this is a project starting from scratch. If I were looking at it, the things that would worry me are:
      • You have started a project without planning appropriately. If you haven't planned this very well, I have little confidence that you will have planned the next stages of the project well, and it will ultimately fail. The other possibility is that you always intended on approaching someone to write for free/future % of income, and if this is the case then you're not an attractive partner to have.
      • If you genuinely don't have the funds needed to pay for some initial content, then how can you persuade me you have the funds to pay for other essential requirements that the project will demand? For me to get paid, you need to succeed, and having no kitty does not inspire me with confidence.
      • It's your community - why would you not write the content? If you genuinely expect the site to be profitable, why are you willing to throw leave that cash on the table?
      You may very well have an excellent business plan, and I wish you the very best of luck with it. However, you may be hard pushed to convince a talented writer that this is an investment worthy of their time.

      Good luck!
      Thank you, and your right, this is a tuff sell. But I have had a lot of planning and research into this, but maybe you are right, maybe it is financially out of reach....but yet I still believe in the project as a whole, just to figure out the details, and make it real!


      Thank you everyone! I appreciate your feedback!

      Jeromy
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