200 clicks and 5 sales is that good?

So that means about 1 out of every 40 people have purchased that's like a 2.5% conversion rate if my math is right.

It depends a bit on what sort of traffic it is, how you've pre-sold, what kind of relationships you have with those people, and so on.

So it's difficult to say in abstract.

But in general, 1 sale from 40 visits sounds good, yes.

For a ClickBank product, that would be acceptable-to-good.

For any kind of SEO traffic it would be very good.

(Does that help?)

Impossible to say without first understanding what you're trying to promote, what niche it's in, what you sales funnel is like, is it your own product or are you an affiliate for someone else, have you been driving traffic via PPC etc.
In case you're wondering why i haven't answered your question that's because without knowing a lot more information no one here can help you better understand where you're going right or wrong.
Joel

Where did the 200 clicks come from? PPC? Email promotion? Organic traffic? Where?

I would say 5 sales out of 200 clicks is good, but it's hard to tell without knowing a little more.

Seems pretty good to me, especially if it's PPC or organic traffic.

Instead of thinking in terms of traffic conversion rates, think in terms of return on investment. How much did those 200 clicks cost you (if it took your work, how much would it cost to outsource it)? If you are paying $0.10 a click and the product earns you $100, that's pretty awesome. If you are paying $0.50 a click and the product earns you $10 it's horrible.

1. Where did the clicks come from?
2. How much did the clicks cost (total)?
3. How much profit did you receive from the 5 sales?

I got a conversion rate of 2.5%, which is better than average. Yeah, it's good. The average conversion rate is around 1%. Keep doing what you're doing.

Joey

It's good if It's been profitable yeah?

Your at 2.5% conversion rate which is almost the
Industry standard for salesletter conversions. Most are between 2-6%.
However a little more details would definitely be helpful.

Like others have said, depends whether it was warm or cold traffic.

If you just picked out a random list, e-mailed them and said "buy this!", and made a profit (sales>cost of mailing), then yes,that's good.

Johnathan

How can you ask that question without even mentioning the price of the product? is it's a $7 entry report? is it a $1,997 high-ticket home study course? is it a $29.95/month membership? Don't you reckon we need that sort of info in order to give you any meaningful answer?

yer thats not bad! I think 200 clicks to 5 sales is good.

yes that is good. but sometimes you just create a campain and its a hit from the get go.

Then comes testing, I have increased conversions and doubled sales by just changing and ad, or text, or headline, or the PPC copy. Its amazing the results you get when you do jus simple things like this.

We really are NOT marketers by the way, just TESTING nut jobs, that do more of the things that work and bring in money and less of things that DO NOT WORK. pretty simple really. Just sayin'

200 clicks and 5 buys is definitely good especially if you're new. I got lucky my first time and had 3 buys out of 51 clicks. Then I got another 150 clicks and only got one more purchase. Right now I'm up to about 400 hops and haven't gotten a single new sale yet. So sometimes it can be VERY unpredictable.

Or maybe its my marketing that unpredictable lol.

Either way I think you're doing good and its nothing to complain about. Just scale it up, get more traffic, and you should be set.

-Red

A blanket answer would be yes, it's good.

As others have said, throw in all the other factors of costs, traffic methods, ROI, time, etc etc, and it might look better or worse.

A little more than a 2% conversion. That is a pretty standard statistic.

Yes, that's a great conversion rate. Keep in mind the average conversion rate is 1/100. Your conversion rate is above average. Way to go

It's good. I don't know where these "standards" are coming from though. Once upon a time a marketer tried to set things up so s/he was profitable at 1%. Maybe those days are gone. I do know that 2 - 6% is outrageously good by most standards.

The thing is, you can't really tell what your rate is until you have a minimum of 1000 clicks, unless they've gone and changed that number on me...

I think your conversion rate is low but it depend on what you are selling. If its a low price goods, then its not good but if its a high price goods, its little bit already but you will still have to work on your conversion rate

Actually that depends on the price of the product, if the price is 40$ then it is 1epc which is great, if the price is 20$ it is 0.50 epc which is not that good, if the price is 100$ is very very god, anywhere under 0.70 epc is not so good, do the math

2.5 % is not really good yet but with 200 click , this traffic is low. Imagine you got 2k up to 20k clicks than you might earn lot with 2.5%.
You need to learn how to increase conversion rate, promotion , increase customer trust, support review , added value in purchase, effective call to action and so on will help in increase conversion rate.
Try to make it 5% onward .

did the sales pay for the traffic you bought? if they did, or even if they are close, you are on the winning side, as you have the leads too. haven't you?....they are worth future sales at no cost!!!!

Yes is a good conversion , I have 1 sale for 15 visitors but the keyword is the product name

That is really good conversion rate you got.

200 visits is a VERY small sample and no definitive results can be drawn from such a small sample. You could very easily get no sales over the next 600 visits.

Until you have run a sample of at least a few thousand people then it's far too early to start drawing any firm conclusions.

Yes, 5 sales from 200 customers is good but it depends what you are selling and your return on investment. It depends how much those leads cost you. If I were in a very competitive niche and paying a few dollars per visitor then obviously I am going to need to sell more product than someone who is only paying 10 cents per click.

So the short answer is yes, it's a good start but your ROI is what really counts... and how well your stats pan out over the next few thousand visitors.

Without going into details, this sound good. You are going great.

Good start! If you don't mind, pls share your story with us.

It depends on what you are selling. Is it a cheap product or an expensive one?

2.5%...not bad, but depends on product, and how you are getting the clicks.

It is actually great since you get a 2.5% conversion rate. Good job!

Ah this question kind of annoys me. Because you are asking the wrong questions...

You conversion rate is only useful in doing one thing. Helping you calculate your return on investment - or ROI.

You might have a fantastic conversion rate, but if those users do nothing then the conversions are pointless. On the flip side you might have a very low conversion rate but of those who do convert they spend like you would not believe...

Conversion rates are only ever good to help you determine your ROI.

Too many marketers keep worrying about conversion rates and increasing conversion rates but they pay little to no attention as to whether that higher conversion rate actually increases ROI.

For example - I've just done some consulting with a firm obsessed with increasing Conversion rate - and so we did some experiments. We messed with some stuff and increased the conversion rate by over 30% - everyone jumped up and down ... 30 days later I went back and found that even though we had higher conversion rates, those people tended to stay active for much less time and spent less over the first 30 days...

Higher conversions does not equal higher profits.... look at your ROI - it's the metric that is important.

2.5% conversion is very good rate. Well done, have you bought this traffic or it is result of your SEO work? Even if you bought it I don't believe you have paid more than your profit from 5 sales. 200 visitors do not cost that much.

I cannot understand how so many people are replying "that's a 2.5% conversion rate, so it's very good".

I don't mean to be rude but... do you people actually think your replies through? the OP didn't tell whether he's selling a $7 PDF report or a $1,997 DVD home-study course, so how can you determine whether it's a good conversion rate or not?

A 2.5% on a $7 entry product is awful, but a 2.5% on a $1,997 high-ticket product is awesome, so... without more information, there's no meaningful answer to this thread.

That is really a good conversion rate. Sometimes I will not be having any conversions, though I got more traffic.

200 clicks and 5 sales is that good?

Well the conversion rate is 1 in 40.

Do you think it is good?

What are you trying to achieve?

The real question/s are:

"How much have you spent to get the traffic?"

"How much PROFIT have you made?"

"How much were you aiming for?"

Answer them ^ to find out if it is "good" or not.

Chris

Making a sale from 200 clicks is good. Making 5 sales from 200 clicks is very good.
but my only question is did you make a profit?
Only you know the answer.

Hmmm, this is a very tricky answer, as so many
people are saying yes 5 sales from 200 clicks is
a good return.

While they are correct, the other people who
are asking how much you spent on that traffic,
and how much your product costs will provide
the answer on your ROI, and then you can judge
whether or not it is good.

I think both points are correct on their own merit,
however, I do subscribe to the thought that you
have to ensure that you keep track on your ROI.

This way you know where to place your advertising
dollars again, because you have a good idea that
people will buy from there again.

Hope this helps.

Paul.

I have about 100 products on JVzoo at the moment and they all have different conversion rates, Most of my products are sold through affiliates.

I have some products that sell every now and then while others sell over and over again. So they range anywhere from 14% to .35% Its hard to know how the affiliates promote the products...I usually don't pay attention to conversion rates until I had around 500 visitors to a particular product.

I recently wrote a blog post "You Got Content Now What? How To Profit From Content Creation" and in that post I talked a little bit about conversion rates, but did so in the vein of retention...This comes from that post

We not only need to leverage our content, but we need to develop sites that will allow us to bill our customers monthly. It is one of the best wealth generation methods we have.

When it comes to continuity, there are three different variables that you need to consider. You need to consider the price, the conversion and the retention.

Those three elements, in a formula, are going to determine how successful your program is. Somebody might come to me and say that their conversion rate is 20% into continuity, but that in itself doesn't mean anything unless you take into account what the price is.

Would you rather have a 1% conversion on a $97-a-month program or a 10% conversion on a $5-a month program?

I would have to agree with all those who mention profitability, because that is essentially what it comes down to. Don't really need to go into detail, it's been done. I will go out on a limb and say that it sounds like you are doing good, keep it up!

It sounds good yes, but if you generated your clicks from paid advertising, then you should consider your ROI.

Really, you have to dig down & analyze a little deeper to see if 5 sales from 200 clicks is "good" or not. Here are just a few of the variables off the top of my head that you should consider:

1. How much did you pay for the traffic.
2. How much money did you make per sale?
3. Did you capture leads that could generate future sales?
4. Do you have any upsells to offer the 5 new customers you acquired?
5. Are the sales one-time payments, or is it a recurring product where you can get paid month after month?

Those are just a few questions that you need to ask yourself before you can determine whether or not a 2.5% conversion rate is good or not...each circumstance is different.

Take it a wee bit deeper.

I learned this from my mentor, Jay Abraham. What you spend to
acquire a lead is just one component of your 'cost'.

What your 'conversion rate' is, how much they spend with you, how
long they do it, are other important elements.

While this may be too early in your experience to say with any
confidence, start gathering the data right away and track the
marginal net worth (or 'life time value') of each of your new
clients. That metric, over all else, will tell you if you're
doing well.

I have some subscribers on my list who've been on it since around
1999 - and bought consistently over the years. If just one of
your 5 new buyers keeps ordering a few times each year for the
next 10 years, imagine what it would be worth spending on getting
them in the first place!

The next thing to work towards is making this consistent and
repeatable, so you can predict with reasonable certainty that
the NEXT 200 clicks will generate the same 5 sales (which is
by no way guaranteed!)

Good luck, here's to hearing you scale up this success massively!

All success
Dr.Mani